building roi making the case for growing (and going) mobile

Building ROIMaking the case for growing

(and going) mobile.

Your PresentersCharles WelshConnect Sales ExecutiveGetConnect

charles@getconnect.com

Jacquie BeckSenior Vice PresidentBrookwood Media Arts

jbeck@brookwood.com

You will learn• Effective techniques to build ROI models for mobile

deployments

• Identifying and avoiding pitfalls

• How to develop a measurement strategy that will let you claim success

• A mindset you can adopt to identify, develop, and capture unexpected benefits of deploying via mobile.

What is the game?• Making a difference• Reducing costs• Increasing opportunity• Speeding things up• Jacking up

productivity• Supporting strategic

initiatives

Models

Key Elements

Current Costs

Estimates of impacts that mobile can make

Clear vision of a future state

Estimate and Measure

Three Year TCOYear 1 Year 2 Year 3 TCO

CURRENT SOLUTION TRAINING PRODUCT $201,065 $201,065 $201,065 $603,195        Face to Face for high impact needs $452,360  $452,360  $452,360  $1,357,080        Mobile Enabled High Impact Virtual Classroom $155,750  $105,958  $105,958  $367,666

Three Year ROI Year 1 Year 2 Year 3 3 Year ROIYearly ROI of Selecting High Impact Mobile (no travel avoided) 29% 90% 90% 64% Yearly ROI of Selecting High Impact Mobile (if travel is avoided) 320% 517% 517% 433%

Costs

Hard Soft Opportunity

Hard Cost DriversTravel

Time spent in travel

Direct and related costs of current solution

Soft Costs• Time spent off task• Time wasted with

current solutions• Impact

Opportunity Costs

Unavailability of

training

Speed benefits

Missed impacts

Three Lessons

Reduce hard and soft

costs

Boost productivit

y

Transform to build

scale and relevance

Reduce Costs• Travel avoidance

• Wasted time at beginning of sessions

• Multiple, expensive solutions

• Sally Breaux• Instructional

Design Manager• AMD

Transform• Traditional organization

• Connects different parts of the world

• Transforms the way we do things

• Increase engagement

• More than tool, prepare for a process, learning curve, change

• Franklin Shaffer, Ed.D

• Chief Executive Officer

• CGFNS International

Boost Productivity• Time out of office

• Global Impact

• Vast Budget Reduction• Dr. Nancy Grey• Director, Quality

Standards & Training

• Pfizer, Inc.

Final suggestions• Collect your hard, soft, opportunity cost data

• Develop a vision of what can change with your mobile learning deployment

• Create a tailored ROI model that shows three scenarios “Current, non-mobile, and mobile” to highlight difference.

• Pay attention as you deploy to what people do with what you produce.

Thank you! Questions?

Charles WelshConnect Sales ExecutiveGetConnect

charles@getconnect.com

Jacquie BeckSenior Vice PresidentBrookwood Media Arts

jbeck@brookwood.com