building insanely great products: the steve jobs way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

Building Insanely Great ProductsMany Products Fail…This is What You Need to Know to Succeed

$1.6 TrillionWhat Products Must Have to Succeed

•35-95% Failed•$.5-1 Trillion Wasted

2 of X

Six Spicy Keys to Ensure Product and Company SuccessWhat Products Must Have to Succeed

• Strategy• Process• Information• Customers• Employees• Systems

StrategyWhat Products Must Have to Succeed

•Understanding “Do”• Innovation•Market/Competitive

Research•Target Personas

•Value Proposition•Positioning•Target Markets•Product Roadmap • Implementation Plan

ProcessWhat Products Must Have to Succeed

• Repeatable• Framework• DACI or RACI• Culture of Success

InformationWhat Products Must Have to Succeed

• Right Information, Right Time• Portal or Dashboard

“Do” Innovation Customer Value

Value Proposition

Positioning• Marketing• Messagin

g• Media Selection

CustomersWhat Products Must Have to Succeed

• (See Blog entitled “Do: It is more than Demographics. Its about Behavior… What do people do?” http://spicecatalyst.com/do/)

EmployeesWhat Products Must Have to Succeed

• Core Competencies– Management– Leadership– Staffing– Finance– Sales– Support– Product Management– Product Marketing

Systems and ToolsWhat Products Must Have to Succeed

• Support Product Life Cycle• Improve Productivity

SPICESWhat Products Must Have to Succeed

• Strategy• Process• Information• Customers• Employees• Systems

dave@spicecatalyst.comConnect with Me: https://www.linkedin.com/in/davidfradin

David Fradin

Principal, Spice Catalyst

Author:• Foundations in the Successful Management of

Products (Coming Soon from Wiley)• Building Insanely Great Products (Coming Soon on

amazon)

Learn More

• Boot Camp: Building Insanely Great Products • Online Course: Building Insanely Great Products

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