building diversity and inclusion into your brand’s dna · 2018-09-14 · building diversity and...

BUILDING DIVERSITY AND INCLUSION INTO YOUR

BRAND’S DNA

ANDREA FLYNN

Source: MAC Cosmetics

Dear Brands: Support For LGBT People Should Last All Year

How LGBTQ Pride Month Became A Branded Holiday.And Why That’s A Problem.

Are Brands Sincere In Their Support For Pride?

CONSUMERS ARE 87% MORE LIKELY TO SHOP FROM A BRAND WITH PURPOSE

Source: Cone Communications

68% OF CONSUMERS BELIEVE BRANDS NEED TO DELIVER ON PROMISES OF SUPPORT TO

THE LGBT COMMUNITY TO TRULY BE ALLIES

Source: Fortune

DON’T SAY YOU SUPPORT SOMETHING YOU CAN’T BACK UP

KEY TAKEAWAY 1

IMAGES HERE

Source: REI

Source: MAC Cosmetics

#2

PURPOSE SHOULD FLOW FROM BOTTOM TO TOP

PURPOSE SHOULD FLOW FROM BOTTOM TO TOP

KEY TAKEAWAY 2

Source: MAC Cosmetics

“Our collective grassroots actions can add up to the change we need to make a better world. With the threats we face, we need everyone in this fight.”

— Rose Marcario, CEO + President

Source: Patagonia

NOT EVERYONE’SGOING TO AGREEWITH YOU

KEY TAKEAWAY 3

Source: MAC Cosmetics

Source: MAC Cosmetics

Source: MAC Cosmetics

Source: MAC Cosmetics

RU TEXT

Source: MAC Cosmetics

RU TEXT

Source: Starbucks

#2

PURPOSE SHOULD FLOW FROM BOTTOM TO TOP

GIVE UPYOUR VOICE

KEY TAKEAWAY 4

Source: MAC Cosmetics

‘More Than T’ Is The Trans

Documentary We Need

IMAGES HERE

Source: MAC Cosmetics

THANK YOU

Source: Uber

Source: MAC Cosmetics, Starbucks, Uber

THANK YOU