building data driven products with ruby - rubyconf 2012

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Description Slides from RubyConf 2012 talk: "Big data and data science have become hot topics in the developer community during the past year. This talk will show how ruby is used to build real data driven products at scale. Data scientist Ryan Weald walks through the building of data driven products at Sharethrough, from exploratory analysis to production systems, with an emphasis on the role Ruby plays in each phase of the data driven product cycle. He discusses how Ruby interacts with other data analysis tools -- such as Hadoop, Cascading, Python, and Javascript -- with a constructive look at Ruby's weaknesses, and presents suggestions on how Ruby can contribute more to data science in the areas of visualization and machine learning."

TRANSCRIPT

Building Data Driven Products Using Ruby

Ryan Weald, @rwealdRubyConf 2012

1Friday, November 2, 12

Who is this guy?

Why should I listen to him?

2Friday, November 2, 12

Studied Computer Science/Bioinformatics @UCSD

Data Scientist @Sharethrough

3Friday, November 2, 12

http://sharethrough.com
http://sharethrough.com

Sharethrough

Native video advertising platform

4Friday, November 2, 12

Outline1) What is a data driven product?

2) What does the development cycle look like for a data driven product?

3) Where does Ruby fit in the world of “data science?”

4) How can Ruby be improved to stay relevant in the age of “big data?”

5Friday, November 2, 12

<warning>

6Friday, November 2, 12

Ruby is not your only option

7Friday, November 2, 12

8Friday, November 2, 12

</warning>

9Friday, November 2, 12

What is a Data Driven Product?

10Friday, November 2, 12

Anything that uses data to improve the

bottom line

11Friday, November 2, 12

12Friday, November 2, 12

13Friday, November 2, 12

14Friday, November 2, 12

Visualizing Friendships

15Friday, November 2, 12

How do I actually build something?

16Friday, November 2, 12

Ask the right question

Collect & CleanData

Build Model

Publish ResultsData Driven

Product Cycle

17Friday, November 2, 12

Phase 1

Ask the right question

18Friday, November 2, 12

Only English Required

19Friday, November 2, 12

Personal Example

20Friday, November 2, 12

Data dump % of users on publisher X and Y

What is value of a user on an ad network?

What is the supply of given type of user?

Can we predict it?

21Friday, November 2, 12

Phase 2

Data Collection

& Cleaning

22Friday, November 2, 12

90% of your time

23Friday, November 2, 12

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Start With This

24Friday, November 2, 12

...79,28779,28779,282287,282291,270270,273270,42270,291270,42270,4279,261253,7979,253287,282

...

Output This

25Friday, November 2, 12

How do we get the data?

26Friday, November 2, 12

Where does your data come from?

• Server logs

• Third party APIs

• Web scraping

• Direct user input

27Friday, November 2, 12

Ruby FTW

28Friday, November 2, 12

rest-clientpdf-reader

29Friday, November 2, 12

* TweetStream https://github.com/intridea/tweetstream

Tracking Sandy

30Friday, November 2, 12

https://github.com/intridea/tweetstream
https://github.com/intridea/tweetstream

31Friday, November 2, 12

But my data is “big data”

32Friday, November 2, 12

33Friday, November 2, 12

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Remember Me?

34Friday, November 2, 12

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{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

{"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}}

Lots and Lots of Logs

35Friday, November 2, 12

Finding Bad Data

36Friday, November 2, 12

Ruby on Hadoop

•Vanilla Hadoop streaming

•Wukong

•cascading.jruby

37Friday, November 2, 12

https://github.com/infochimps-labs/wukong
https://github.com/infochimps-labs/wukong
https://github.com/gmarabout/cascading.jruby
https://github.com/gmarabout/cascading.jruby

JRuby38Friday, November 2, 12

Cascading JRuby

* Based on https://github.com/gmarabout/cascading.jruby/blob/master/samples/cascading.rb

39Friday, November 2, 12

https://github.com/gmarabout/cascading.jruby/blob/master/samples/cascading.rb
https://github.com/gmarabout/cascading.jruby/blob/master/samples/cascading.rb

Ruby is powerful tool for data collection and

cleaning

40Friday, November 2, 12

Phase 3

Statistical Modeling&

Prediction

41Friday, November 2, 12

F(user_id, pub_x) = P(on_pub_y)

F(x1, x2, ... xi) = Yi

Personal Example

42Friday, November 2, 12

But Ruby sucks at statistical computing?!

43Friday, November 2, 12

Most of your time is going to be spent collecting & cleaning

44Friday, November 2, 12

Have you tried running R in production?

45Friday, November 2, 12

Ruby Stats Packages

• Statsample

• SciRuby

• LIBSVM

• RinRuby & RSRuby

46Friday, November 2, 12

https://github.com/clbustos/statsample
https://github.com/clbustos/statsample
http://sciruby.com/
http://sciruby.com/
http://www.csie.ntu.edu.tw/~cjlin/libsvm/%23ruby
http://www.csie.ntu.edu.tw/~cjlin/libsvm/%23ruby
https://sites.google.com/a/ddahl.org/rinruby-users/
https://sites.google.com/a/ddahl.org/rinruby-users/
https://github.com/alexgutteridge/rsruby
https://github.com/alexgutteridge/rsruby

JRuby47Friday, November 2, 12

Phase 4

Publish ResultsA.K.A. show data to users

48Friday, November 2, 12

Web UI or Mobile App

49Friday, November 2, 12

50Friday, November 2, 12

Personal Example

51Friday, November 2, 12

Not all Roses

52Friday, November 2, 12

Ruby Improvements

• Graphing library

• Unified matrix and vector library

• More publishing around Ruby & ML

• Academic buy in

53Friday, November 2, 12

Ruby + Data=

Agile Data Products

54Friday, November 2, 12

We’re Hiringhttp://bit.ly/sharethrough-jobs

Twitter: @rwealdEmail: ryan@sharethrough.com

55Friday, November 2, 12

https://bitly.com/#
https://bitly.com/#
http://twitter.com/rweald
http://twitter.com/rweald
mailto:ryan@sharethrough.com
mailto:ryan@sharethrough.com

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