building brand community & authenticity

BUILDING BRAND COMMUNITY & AUTHENTICITY

John W. RoulacFounder & CEO, Nutiva

Beverly Hills, CAOctober 8, 2014

Revolutionizing the Way the World Eats 4 Organic Superfoods

61% Annual Growth Since 2004

2012 2013 2014 2015

$38M

$66M

$100M

$200M

HOW DID THIS HAPPEN?

Growing up in the Pacific NW

Nourishing People & Planet

Began with 500 hemp bars

Seeing & Creating a Need

2003 2010

Values Driven

VALUES – based

Business

COMMUNITY

SUPERFOODS

EDUCATION

How does Nutiva build Community?

1000 × 668 - en.wikipedia.org

How do you attract your butterflies?

What Attracts Your Community?

Nutiva’s Garden(Marketing as Gardening)

Co-Mingled (Green Planet 21)

Left over production ingredients

Wood Pallets

Trash Dumpster16%

July & August 2014

Nutiva’s Path to Zero Waste

Diverted from Landfill

84%

Landfill16%

Tending Your Garden

Our Garden – Food Activism

Seeds Are Planted. Now What?

Time

EffortTransparency

Authenticity

Our Garden - Sourcing

Pollinators will come

Nurture Your Pollinators

“A worker bee is behavioral ly extremely

versati le & is very ski l led, especial ly at fi nding its way to &

from its hive. It ’s really a marvelous creature.”

–Dr. Thomas D. Seeley

Interview on The Organic View Radio Show

How Does Your Hive Communicate?

Our Flowers in our Garden

Nourishing People & Planet

Causes Consumers Care About

Today Tomorrow

Rise of Millennials

Brand Solutions

Carbon Farming

Carbon Farming

A CAFO Near You!

Dr. Rattan Lal, Esteemed Soil Scientist

“A mere 2% increase in

the carbon content of the

planet’s soils could offset

100% of all greenhouse

gas emissions going into

the atmosphere.”

Greenhouse Gases

3 gases account for 90% US emissions

Carbon dioxide

CO2

Methane CH4

Nitrous oxide N2O

3 Carbon Sink Drivers

Atmosphere

Oceans Humus-sphere

Humus-sphereHumus is the stable, long-lasting remnant of decaying organic material & essential to the fertility of the earth. Photo credit The Guardian

Acidification is Destroying Sea Life

Terrie Klinger, Professor of Marine Affairs, University of Washington

“We can attribute the problems in

the oyster hatcheries to the increased carbon

in the ocean.”

The REAL Cost of Cheap Food

The cheapest food you can buy is organic

nutrient-dense foods, fresh produce, or

pastured meat, eggs & milk.

You only pay for organic once.

Shake Up Your Marketing Budget

Meaningful Action $Everything Else $

25%

75%

What Can We Do?

Community & School gardens across America

Sponsor 500 students Earth

University

Clean H2O for 1M in emerging

markets

Take Meaningful Action