building a sustainable enterprise collaboratively using a wiki 5 2 11

Building  the  Sustainable  Enterprise  Collabora5vely  

 Using  a  Wiki  Learning  Space  

Annual  Sharing  Day  2011  OD Means Business

Victoria G. Axelrod, Linda Kelley, Jeana Wirtenberg

Presenters  

3 The Sustainable Enterprise Fieldbook

Victoria G. Axelrod, Linda Kelley, Jeana Wirtenberg

Agenda  

4

The Sustainable Enterprise Fieldbook

15  Minutes  introduc:on  to  the  Sustainable  Enterprise  Fieldbook  Wiki  -­‐  seBng                                                context  for  sustainable  enterprises,  and    how  the  wiki  works  30  Minutes  table  exercises  30  Minutes  tables  create  wiki  pages  from  their  exercises  15  Minutes  debrief  of  all  tables.  Par:cipants  see  their  wiki  work  real-­‐:me  on  the                                              Sustainable  Enterprise  Fieldbook  Wiki  

Table topics:

Nature  and  Domains  of  Leadership  for  Sustainable  Enterprise  Cul:va:ng  Mental  Models  for  Building  Sustainability  Employee  Engagement  for  Sustainable  Enterprise    Six  Lenses  for  Sustainable  Globaliza:on  

The  Wiki  format  makes  it  easy  to  introduce  concepts  to  learners  who  are  just  beginning  to  understand  and  apply  these  ideas,  and  also  to  extend  the  knowledge  (or  the  capabili:es  of  others)  to  those  steeped  in  the  field.  

The  Sustainable  Enterprise  Fieldbook  Wiki  -­‐  seBng  context  for  sustainable  enterprises  

•  The  SEF-­‐TM  Learning  Guide  Wiki  follows,  and  complements  The  Sustainable  Enterprise  Fieldbook  

•  The  Wiki  expands  meaningful  par:cipa:on  in  the  conversa:ons  about  sustainability  

•  The  Wiki  is  a  virtual  space  for  co-­‐crea:on  of  prac:cal  approaches  and  implementa:on  of  sustainability  ini:a:ves  

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The  Sustainable  Enterprise  Fieldbook  –  Learning  Guide  Wiki  

The  Sustainable  Enterprise  Fieldbook  

 Part  I  -­‐  Introduc5on  and  Overview      Overview  and  Context  

Part  II  -­‐  Preparing  the  founda5on  for  a  sustainable  enterprise      Chapter  1  Leadership  for  a  sustainable  enterprise    

   Chapter  2  Mental  models  for  sustainability        Chapter  3  Developing  a  sustainability  strategy    

Part  III  -­‐  Embracing  and  Managing  Change  Sustainably      Chapter  4  Managing  the  change  to  a  sustainable  enterprise  

   Chapter  5  Employee  engagement  for  a  sustainable  enterprise      Chapter  6  Sustainable  metrics  and  measurement  systems  

Part  IV  -­‐  Connec5ng,  integra5ng  and  aligning  toward  the  future      Chapter  7  Sustainable  globaliza5on  -­‐  the  challenge  and  the  opportunity  

   Chapter  8  Transorganiza:onal  collabora:on  and  sustainability  networks    Part  V  -­‐  When  it  all  comes  together      Chapter  9  A  new  beginning  -­‐  when  it  all  comes  together  

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Nature and Domains of Leadership for Sustainable Enterprise

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The  Sustainable  Enterprise  Fieldbook,  p.29,  Copyright  ©  2007    D.  F.  Twomey  

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Significant CEO Mindset Shift

From a Survey of 766 worldwide CEOs, including 50 in-depth interviews , UN Global Compact and Accenture study, “A New Era of Sustainability,” June 2010. Courtesy of Bob Willard

… fully embedded into company strategy and operations

CEOs Agree /Strongly Agree that sustainability should be ….

… discussed and acted on by boards

… fully embedded into subsidiaries’ strategies and operations

… embedded throughout the global supply chain

… the basis for industry collaborations and multi-stakeholder partnerships

… incorporated into discussions with financial analysts

2010 Increase Over 2007

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Cultivating Mental Models for Building Sustainability

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Short-term: Focus on deadlines, Immediate priorities, Sense of urgency

Time Orientation

Long-term: Vision and strategies, Potentials, Opportunities

Reactive: External drives, Prevailing rules and procedures Focus of Responsiveness

Creative: Taking initiative, New approaches, Internal drives

Local: Focus on self or Immediate group, Competition Focus of Attention

Global: Whole organization, Inclusive, Ecumenical, Larger community

Separation: Either / Or, Specialization Prevailing Logic

Systems: Both-And, Holistic, Interrelationships

Accountability/Blame: Self-Protection, It’s not my fault”

Problem Consideration Learning: Understanding, Building on all types of experience

Doing / Having: Materialism, Greed, Cost effectiveness, Financial performance, Quantitative growth

Life Orientation

Being: Having enough, Self-realization, “Greater good,” Intangibles valued, Qualitative growth

Source: Copyright © 2006, John D. Adams. Used with permission.

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•  Mental models are built and changed through action. Fostering mental models that cultivate respect and trust among people and engage them to work toward a common goal happens in action.

•  A mental model includes both Internal Focus (on principles and values) and External Vision (on people and events).

Linda Morris Kelley, The Sustainable Enterprise Fieldbook, 2008

1. Intention drives Results. 2. Responses shape Results

3. Intention and Responsiveness influence each other

4. Habits bias Everything

5.It is the Interactions between these Factors—Intention, Responsiveness, and Habits—that generate Results.

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Employee Engagement for Sustainable Enterprise

17 Best Practices…

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•  Employee Engagement critical to sustainability according to managers

•  96% in employee survey prefer working for “successful company that also aspires to do good” (Willard, 2002)

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©2011. Transitioning to Green, LLC.

•  Develop a clear corporate definition of sustainability

•  Make sustainability a key component of your employer brand

•  Transcend the "greenwash" noise by communicating with transparency and credibility

•  Nurture a green culture through customizable events and communications

•  Answer the WIIFM - "what's in it for me" question

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©2011. Transitioning to Green, LLC.

•  Communicate green programs with employees first

•  Inspire employee conversations

•  Take a stand for high standards and humane practices

•  Use web 2.0 technology to provide employees with resources

•  Have the courage, caring, and commitment to stay in the process and help make it happen

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©2011. Transitioning to Green, LLC.

•  Make environmental education and sustainability part of a shared vision

•  Leverage sustainability efforts to help attract and retain talented employees

•  Measures are critical, and the best teacher

•  Make it relevant to job performance

•  Focus employees on community outreach

•  Make Sustainability outreach personal and voluntary

•  Make learning easy and fun

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Six Lenses for Sustainable Globalization

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Economic/financial •  ESG Framework

•  Redefining GDP

Technology •  Service sector

•  Leveling the playing field Six Lenses for

Sustainable globalization Holistic integration

Geopolitical •  Governance •  Terrorism and security •  Nationalism vs. tribalism • Democratic capitalism

Movement of talent

•  Migration

•  Urbanization Limits to growth •  Manufacturing sector •  Ecosystems services • Agribusinesses

Poverty and Inequity •  Bottom of the pyramid •  New market creation •  North-South • CSR

Copyright 2007 V. G. Axelrod, J. Harmon, W. C. Russell, and J. Wirtenberg

http://www.toolpack.com/axelrod/try6.php

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One Laptop for Every Child

Google’s RechargeIT

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Sustainability  =  Innova:on  (Nidumolu  &  Prahalad  2010)  

Biom

imic

ry

Crea:ng  Shared  Value    (Porter,  Kramer  2011)  

Nespresso

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These Sustainable Enterprise Fieldbook collaboration tools and social networks are key nodes in the architecting of our community of participation.

30  Minutes  table  exercises:  select  your  topic  table,  discuss  as  a  group  and  co-­‐create  a  new  resource  to  share  on  the  wiki  

Topics  for  today:  –  Leadership  for  sustainable  enterprise  

–  Mental  models  for  sustainability  

–  Employee  engagement  for  sustainable  enterprise  

–  Sustainable  globaliza:on  

30  Minutes  tables  create  wiki  pages  from  their  exercises  

15  Minutes  debrief  of  all  tables.  Par:cipants  see  their  wiki  work  real-­‐:me  on  the  Sustainable  Enterprise  Fieldbook  Wiki  

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Victoria  Axelrod,  vaxelrod@axelrodbecker.com    

Linda  Morris  Kelley,  lmkelley@transi:oningtogreen.com    Jeana  Wirtenberg,  jwirtenberg@transi:oningtogreen.com