building a strong community - southsoundymca.org...building a strong community 2019 annual campaign...

BUILDINGA STRONGCOMMUNITY2019 ANNUAL CAMPAIGN – VOLUNTEER TRAINING

SOUTH SOUND YMCAFebruary 2019

WELCOME & INTRODUCTIONS

Objectives of this session:

• Understand the overall campaign structure and the importance of your role in it

• Learn the dollar goal and how charitable dollars raised in the campaign will be used

• Practice solicitation techniques that work

• Ask questions

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WHY AN ANNUAL CAMPAIGN?

ENGAGING OUR COMMUNITYTHE DONOR PYRAMID

James GreenfieldFundraising Fundamentals

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KEEP THE GOAL IN MIND

Three Goals of the Campaign

• RAISE money to support critical, life-changing programs in our community

• EDUCATE members of our community about our mission and work and let them know how they can participate in solutions to some of our most pressing community

• ENGAGE volunteers in meaningful work in support of our community as a whole

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IMPACT$940,000$940,000$940,000$940,000

in support to individuals in our community each year

1,9851,9851,9851,985seniors subsidized through

Silver Sneakers

1602160216021602shower passes distributed

#1 #1 #1 #1 largest provider of childcare in

Thurston County

Top 20Top 20Top 20Top 20largest employer in Thurston County

IMPACT$940,000$940,000$940,000$940,000

in support to individuals in our community each year

1,9851,9851,9851,985seniors subsidized through

Silver Sneakers

1602160216021602shower passes distributed

#1 #1 #1 #1 largest provider of childcare in

Thurston County

Top 20Top 20Top 20Top 20largest employer in Thurston County

STRENGTHENING COMMUNITY

HOMELESSNESS

GENERATIONAL

POVERTY

ECONOMIC

DISPARITY

EDUCATIONAL

INEQUALITY

ONE NUMBER DIFFERENT

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WITHOUT YOU THERE IS NO US

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TIMELINE

DATE EVENT / COMMUNICATION

February 28 Campaign Kickoff

Letter to donors

March 1-8 1st campaigner communications

March 9-25 Follow up communications & meetings

March 26-29 Final pledges in

April 1 Totals announced

April 11 Victory Celebration

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Additional Communications:• Weekly reports• Ongoing team captain check-ins• One-on-one communication as needed

OPENING DOORSTO OPPORTUNITY

WHY DO PEOPLE GIVE?

• Believe in the goals and mission of the YMCA

• Have (or had) involvement with the YMCA

• Wish to demonstrate their personal gratitude toward the YMCA

• Have potential mutual benefit by making a contribution

• Enjoy giving and like the recognition of association

• Appreciate being asked to give – especially by someone they respect

BECAUSE THEY ARE ASKED TO GIVE!

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WHAT’S YOUR STORY?

MATERIALS & NEXT STEPS

PLEDGE SUBMISION

• ENCOURAGE ONLINE GIVING

• Contact information

• Recognition

• Payment method

COMMUNICATION

• Letter

• Fact Sheet

• Case Statement

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THANK YOU

Sarah Clinton

South Sound YMCA

360.918.0402

clintons@ssymca.net