building a personal injury law practice via blogging

Putting out the for sale sign: The power of the blogKevin O'Keefe CEO, LexBlog, Inc.

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Blogging works

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60% of SEO experts rate blogs #186% like blogs as content marketing79% generate business80% of whom like blog contact company60% have positive feeling after reading

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Blogging is about

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Real and authentic engagement

Strategically showcasing passion,experience and authority

Connecting with yourdesired audience

Generating tangible business through word of mouth and relationships

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Define your niche

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Discover your passion

Pinpoint your skills

Identify with your audience

Solve a problem

Establish your goals

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Building a blog

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▪Independent publication and site▪Brand with blog title first▪Value of design▪Authenticating information▪Comments▪Viewable on social and reader▪Mobile first

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Elements of a post

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▪Title▪Image▪One point▪Brevity▪Keywords and SEO?▪Meta description

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Listen

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Blogging is a form of networking

▪Sources and subjects▪RSS Reader: Feedly & Flipboard▪Twitter

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Talk

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Blogging is a form of engagement

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▪Real and authentic▪Do not write an article▪Link and quote liberally▪Think conversation▪Offer insight▪Have an opinion

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Social delivers news

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Facebook

Twitter

LinkedIn

Google +

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Blogging resources*

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▪Real Lawyers Have Blogs▪Copyblogger▪ProBlogger▪HubSpot Blog▪'Blogging in One Hour for Lawyers

*Time, commitment, and experimentation

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Your opportunity

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Recognized authorityGrowing networkDoing work you likeWorking with clients you wantLifestyle you desire

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Blogging trial lawyers

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Kevin O'KeefeLexBlog, Inc.kevin@lexblog.com206-321-3627

@kevinokeefehttp://linkedin/in/kevinokeefehttp://facebook.com/kokeefehttps://plus.google.com/app/basic/+KevinOKeefe