building a company - 11 steps for creating a great product

@marcusnelson #SWOC15

building a company11 steps for creating a great product

startup weekend orange county 2015

@marcusnelson #SWOC15

my name is marcusaddvocate — founder salesforce — head of social uservoice — co-founder taskpick — co-founder superstarch — founder rockwater — cofounder

@marcusnelson #SWOC15

build your team*

*creative, engineer, devil’s advocate

@marcusnelson #SWOC15

build for speed*

*go with what you know

@marcusnelson #SWOC15

start with crap*

*ship fast, ship shitty

@marcusnelson #SWOC15

see site with strangers*

*friends lie

@marcusnelson #SWOC15

offer easy way to give feedback*

*insert uservoice plug here

@marcusnelson #SWOC15

release before ready*

*it’s called ‘beta’ for a reason

@marcusnelson #SWOC15

everyone sells*

*really

@marcusnelson #SWOC15

get marquee accounts*

*credibility starts with following the herd

@marcusnelson #SWOC15

stay lean and hungry*

*trader joe’s burritos are $3

@marcusnelson #SWOC15

be capital efficient*

*keep your day job

@marcusnelson #SWOC15

sell, sell, sell*

*did i mention this already?

@marcusnelson #SWOC15

summary

build your team build for speed start with crap see site with strangers offer easy way to give feedback release before ready

everyone sells get marquee accounts

stay lean and hungry be capital efficient

sell, sell, sell

@marcusnelson #SWOC15

thank youmarcusnelson@yahoo.com

@marcusnelson

photo credits: https://www.flickr.com/photos/thomashawk