building a career site that attracts candidates

Secrets from a Marketing Geek:Building a Career Site that Attracts Candidates Join the conversation on Twitter: #BRwebinar

Presenter

Jen Picard, Marketing Directorjen@bright.com

@JenAtBrighthttp://www.linkedin.com/in/jenpicard

Your site should answer:

Your site should answer:Why Should I Work for You?

Your site should answer:Why Should I Work for You?

• Why should I choose your company over your competitors?

• Why do your current employees like working there?

• What’s in it for me?

Traffic Conversions

Visitors

Engaged Visitors

Applicants

Hires

Pick a Platform

What Makes YOU different?

Testimonials

Awards

If you’re on this list, make

sure your candidates

know it!

Info about your Team Members

Jobs

Candidate Nurturing

• Job alerts• Newsletter• Social Media• Talent Community

Blog

SEO

SEO - Keywords

Notice the difference in estimated search queries

SEO – Page Title and Meta Info

Page Title

Meta Description

SEO – Link Building

Link text (anchor text) tells search engines what the page you’re linking to is about

What Next?

• Make it accessible• Link to it everywhere• Get Social!• Make sure you’re mobile friendly• Analyze and Optimize

Thank You!

• Questions? jen@bright.com• Find us online:– LinkedIn– Twitter– Google Plus

Secrets of a Marketing Geek webinar series

• Utilizing Recruitment Advertising to Expand your Reach and Get Better Candidates

• Get Social to Get More Candidates• Candidate Sourcing Dos and Don'ts• Maximize your Talent Pipeline with Nurturing• Taking Employee Retention to a New Level

Free Trial

Start your free trial of Bright Recruiter: bright.com/register/employer