btec media - an introduction

BTEC: Creative Media Production

An Introduction

Course Overview

• All Coursework• No Exams

• 50% Video Production• 50% Online Blogging

Topics You Will Study

• Film Language• Video and Television Editing• Pre-Production Planning• Communication Skills for Creative Industries• Research for the Creative Industries• Advertisement Production for Television• Music Video Production• Designing Idents for Television

Skills You Will Need

• Creative mind• Good Imagination• Ability to work successfully in a group• Good organisation• Effective Time manager• Able to work independently• Good ICT Skills

Skills You Will Learn

• Film Language• Pre-production Documentation• Practical Production Skills • Directing• Digital Photography• Digital Video Editing• Animation • Self Evaluation

Working Online

Working Online

In a small group discuss the following:

• Target audience• How does the advert work?• - Slogan• - Casting• - Effectiveness of music• - use of humour• - the mood that it creates• • USP – Unique Selling Point – what is it about Specsavers

that means it is better than the rest?

Your Task

• Find an interesting advert and upload it on to the BTEC blog.

• Prepare to talk to the rest of the class about• What makes it a good advert?• What persuasive devices does it use?• How does it make you want to buy the product?

• You can put your notes in the same blog post as your video to help you remember what to say.