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BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
ADAM POLANSKY Twitter: @AdamtheIA #browndirt
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
WHOAM I?
WHAT?Information
ArchitectDesignerKvetcher
AuthorBacon Lover
LecturerDad
SpeakerCook
Military VeteranArtist
WHERE?TravelocityRare MediumAmerican ExpressRoyal Bank of CanadaTexas InstrumentsRadio City EntertainmentMicrosoftCorporate ExpressIntelAkamaiGeneral Mills
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
WHYBROWN DIRT?
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
BLUE SKYBROWN DIRT
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
HOWCAN I POSITIONMYSELF TO DOMY BEST WORK?
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
PRACTICALACTIONABLESIMPLEQUICK RESULTS
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
INNOVATION
Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah BLAH Blah Blah Blah Blah Blah Blah
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
DEFINED:
NEW COMBINATIO
NS
NEUTRAL: NEITHER GOOD NOR BAD
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
YOU HAVE
TOSELL IT!
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
QUALIFYYOUR IDEA
YOU HAVE TO
VA
LUE
EFFORTLOW
HIGH
HIGH
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
$
TO YOUR SPONSOR?
IS OF VALUE
WHAT
Q
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
TYPICALLY
INDIVIDUAL VALUE= AVOIDANCE OF PAIN
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
YOU HAVE TO BE ATRUS
TEDADVISOR
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
HOW TRUSTEDARE YOU?
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
THERE WAS THIS TIME ONCE WHEN…
SO…
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
SHE DIDN’T TRUST ME
NEW BOSSI DIDN’T TRUST
HER
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
NEW CLIENTCHORUS LINE
INTERNATIONALLY KNOWN ENTERTAINMENTBRAND FAMOUS FOR A PARTICULAR VENUEIN A LARGE METROPOLITAN CITY AND HOME TO ARGUABLY THE WORLD’S MOST FAMOUS
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
BIZ GOAL
SELL TICKETS
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
MKTG GOALBRAND
DIFFERENTFROM VENUE
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
CONSTRAINTSFIXED
BUDGETSEASONAL URGENCY
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
TIME
COSTQUAL
ITY
12
3
FLEXABILITY BI
Z
$
TECHUX
Q
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
CONTENT
QUALIFICATION
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
29152621
LIST & SCORECONTENT, FEATURES & FUNCTIONS
MULTIPLYBIASED SCORES BY
WEIGHTED VALUES
SORTWEIGH
TED TOTAL VALUES
x2
$
x3 x1Q
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
EFFORTCAN BE MAPPED TO COST OR TIME
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
COMPLETESOLUTION
ALTERNATIVESLATER PHASE
DISCARDS
NATURALCUT-OFF
SCOPE & HORSE-TRADING
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
THE INNOVATIONRELATIONSHIP BETWEEN& PROJECT STAKEHOLDERS
PROJECT CONSTRAINTS
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
THE VALUEPUBLICALLY IDENTIFYINGWHERE THE PAIN LIES
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
THE TRUSTACKNOWLEDGING BIAS& IT’S AFFECT ON SCOPEELIMINATING PAIN
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
WHATDID YOULEARN?
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
INNOVATIONBY ITSELF, IS JUST A STARTYOU HAVE TO
QUALIFY IT
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
VALUEIS SUBJECTIVE
AND OFTEN A REACTION TO PAIN
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
TRUSTTRUSTED ADVISORSMAKE PAIN GOAWAY
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
adam.polansky@travelocity.com
THANK YOU@adamtheia
ARTICLE: Faceted Feature Analysiswww.boxesandarrows.com
BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL
AQ&
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