bromley mylife - understanding our users

Who are they?– understanding the users of our Bromley MyLife website

Visit http://bromley.mylifeportal.co.uk

Created by –

Michael Watts, Product Owner michael.watts@bromley.gov.uk January 2016

This presentation has been created to help you understand more about the people that are using our Bromley MyLife website

In particular, it covers –

1) who is using it

2) how they are using it

3) what behaviour has changed over the past few years

What’s this presentation about?

____Visit http://bromley.mylifeportal.co.uk

2015 was a rather brilliant year!

>>Here are some highlights…

>>

The year that was…

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Japan beat South Africa in the Rugby World Cup!

The United States Supreme Court affirmssame-sex marriage

Love was found on Pluto

The World Health Organisation declares the Ebola epidemic is over

Boris Johnson did this…

…and this…

…and this!

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>>And, between

1 January & 31 December 2015 our Bromley MyLife

website did this…

>>

36,972people visited the website

____Visit http://bromley.mylifeportal.co.uk

Which would fill White Hart Lane – with a waiting list!

52,853times

and they visited our website

____Visit http://bromley.mylifeportal.co.uk

Which is more than the population of Saint Kitts and Nevis

186,439pages on our website

and they viewed

____Visit http://bromley.mylifeportal.co.uk

Which is more than the number of people who went to see F1 in Hungarian in 2015 over the whole weekend____Visit http://bromley.mylifeportal.co.uk

and they came from the following countries

____Visit http://bromley.mylifeportal.co.uk

23

4

51

The top 5 pages viewed on our website were…

5.__

Sexual health clinics

4.__

Health service

s advice

3.__

Adoption

2.__

Local offer

1.__

Minor injuries

unit

____Visit http://bromley.mylifeportal.co.uk

and they used the following devices

57% of people

visited on a desktop/lapto

p

27% of people

visited on a phone

16% of people

visited on a tablet

that‘s almost 1 in 2!____Visit http://bromley.mylifeportal.co.uk

and they found the website by

____Visit http://bromley.mylifeportal.co.uk

58% of people via a

Google search

19% of people by a

direct link

14% of people via

bromley.gov.uk

& 2% came via oneBromley

and, of the people using the website,

____Visit http://bromley.mylifeportal.co.uk

12% of people work

for Bromley Council

3% of people work

for the NHS

How has this changed

since 2014?____Visit http://bromley.mylifeportal.co.uk

The number of people visiting the

website increased by 43%

____Visit http://bromley.mylifeportal.co.uk

The total number of visits to the website increased by 41%

____Visit http://bromley.mylifeportal.co.uk

The total number of pages viewed on the website increased by

19%____Visit http://bromley.mylifeportal.co.uk

-9% of people

visited on a desktop/lapto

p

+7% of people

visited on a phone

+2% of people

visited on a tablet

____Visit http://bromley.mylifeportal.co.uk

____Visit http://bromley.mylifeportal.co.uk

+8% in people

visitedvia a

Google search

-1% in people

visitedby a

direct link

0% in people

visitedvia

bromley.gov.uk

& -4% in people visiting via oneBromley

And, finally,

____Visit http://bromley.mylifeportal.co.uk

The 6 most searched for words within the website

were:

____Visit http://bromley.mylifeportal.co.uk

6.Meals

delivered to your door

5.Orpingto

n foodban

k

4.Parks

The 6 most searched for words within the website

were:

____Visit http://bromley.mylifeportal.co.uk

3.Hospital

2.GP

1.Young carers

Contact me –

Michael Watts, Product Owner michael.watts@bromley.gov.uk January 2016