britvic soft drinks candidate pack ireland

All about Britvic

Dedicated to

creating and

building brands

that delight

consumers

All about Britvic

Leading branded soft drinks business

More than

30 Brands

£1.29bn

Group revenue

Leading branded soft drinks business

Source: Britvic Annual Report 2011

Leading branded soft drinks business

3,300 employees

2.1 billion

litres per year

Leading branded soft drinks business

Listed on the

London stock

exchange

since 2005

FTSE 250

Leading branded soft drinks business

Strong track record and growing

No 2 in British branded

soft drinks

No 2 in Irish branded

soft drinks

No 1 in French syrups

25 year relationship

with PepsiCo in UK

Source: Nielsen 2011/ Britvic Soft Drinks report 2012

Owned brands in UK

Owned brands in Republic of Ireland

Owned brands in France

Franchised brands in UK and ROI

Britvic GB

Britvic Ireland

Britvic France

Distribution via Britvic International

Britvic-owned brand franchises

Our international presence

Providing a platform for global expansion

Increasing our

European footprint

through the

acquisition of assets

Franchising the

brands that we own

Continuing our

successful

collaboration with

PepsiCo

From small beginnings to a global player

―mid 19thC Chelmsford a chemist begins

creating homemade soft drinks

―1986 Tango acquired

―1987 Pepsi – first 20 year bottling arrangement

agreed in the UK

―1995 Robinsons acquired

―2000 Orchid Drinks acquired, inc. Amé/Purdeys

―2004 Ben Shaws acquired, inc Pennine Water

―2005 Publicly traded company, floated on LSE

―2007 Britvic Ireland (acquisition of C&C Soft

Drinks)

―2010 Britvic France (acquisition of Fruité)

How it all adds up

GB

Stills

27%

France

19%

GB

Carbs

39%

Ireland

13%

International

2%

% Revenue

Source: 2011 Annual report

Sustainable business commitments

John Gibney Finance Director

Doug Frost Human Resources Director

Martin Rose Supply Chain Director

Alan Beaney Strategy Director

Murray Harris Customer Management

Director

Simon Stewart Marketing Director

Paul Moody Chief Executive

Simon Litherland Managing Director, GB

Executive Committee

Britvic GB

Our purpose

Enjoying life’s everyday moments

Our vision

Britain’s greatest soft drinks company

• Building iconic brands loved by consumers

• Being the most valued by our customers

• Delivering consistent returns for shareholders

• Trusted and respected in our communities

• Adored by our people

Britain’s greatest soft drinks company

Our values

We are

passionate

We are

trusted

We are better

together

We are

courageous

We are learning

and growing

Continue to deliver growth by four

key building blocks:

•Market volume growth on average

of 2-3% each year

•Innovation adding 1-2% revenue to

the top line

•Driving on-the-go distribution

•improvement in average price realised

price by 1%

Strategy

No 1 in UK on-premise

No 2 in UK carbonates

No 1 in UK stills

At a glance

No 2 in UK take-home

Source: Nielsen 2011/ Britvic Soft Drinks report 2012

Key brands

No 1 squash brand

No 1 packaged soft drink

in the licensed trade

No 1 kids’ brand

No 2 cola brand

UK’s fastest growing

lemon and lime drink

Award-winning advertising

Source: Nielsen 2011/ Britvic Soft Drinks report 2012

Channels

Take-home

Retail value

£5.2bn

Impulse

Retail value

£1.8bn

On-premise

Retail value

£2.7bn

Source: Nielsen 2011/ Britvic Soft Drinks report 2012

GB take-home

£7bn

Britvic

12%

CCE

28%

Private Label

22%

GSK

8%

Tropicana

5%

Danone

5%

Other

20%

Market positions

Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011

GB on-premise

£2.7bn

Britvic

43%

CCE

34%

Nichols 3%

Red Bull 4%

AG Barr 2%

Other

12%

Market positions

Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011

Hartridges 2%

Turbo Tango

• The world’s first use of a

nitro-fuelled bottle

• Winner of the non-alcoholic

drinks category at the

prestigious SIAL d’Or Awards

in France

J2O

• New pack design and

formulation

• Special edition Diamond

Berry contains edible silver

glitter

SoBe V Water

• The first UK soft drinks brand

to contain purified stevia

extract as an alternative

sweetener to sugar

• Each bottle contains just ten

calories or less.

Innovation

Where we operate

Huddersfield

Leeds

Norwich

Rugby

Widford

Beckton

Hemel

Hempstead

Solihull

Factories

Offices

2,150 employees

Where we operate

Huddersfield

1 line PET

Norwich

8 lines PET

Leeds

3 lines Glass and Bag in box

Rugby

6 lines Can,

PET and Aseptic

Widford

4 lines Glass, PET,

Can and Flavours

Beckton

4 lines PET

Simon Litherland

Managing Director

Paul Graham

Customer Management

Director

Andrew Boyd

Commercial Director - Leisure

Ian Forshew

Commercial Director - THG

Nigel Paine

Commercial Director - Impulse

Sally Taylor

Head of Commercial Planning

Jonathan Gatward

Marketing Director

Helen Gorman

Brand Controller

Mike Gant

Finance Director

Clive Hooper

Operations Director

Sue Skinner

Human Resources Director

Chris Hancock

Programme Director –

Value Organisation

GB Management team

Britvic Ireland

No 1 water brand

No 2 soft drink and

No 1 lemon and lime drink

No 1 orange drink and

No 1 lemon drink

No 1 cordial

No 2 cola drink

Key brands

No 1 lemonade

Multiples

Retail value

€195m*

Convenience/Impulse

Retail value

€303m

Licensed

Retail value

€294m

Channels

*Source: Nielsen Scan Trak excludes Discounters and Dunnes Stores

Ireland Grocery

€499m

Britvic

24%

CCHB

36%

GSK

13%

Richmond

4%

Danone

4%

Private Label

8%

Other

11%

Market positions

Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack July 2012. Nielsen ROI licensed September 2011. France IRI census September 2011

Ireland Licensed

€294m

Britvic

34%

CCHB

44%

GSK

6%

Gleesons

6%

Red Bull

9%

Other

1%

Market positions

Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed June 2012. France IRI census September 2011

Our vision is to become the best

FMCG company in Ireland.

This will be achieved through:

• Winning with the ‘at home’

consumer through strong

customer engagement, feature

& display, category & revenue

management

• Winning with the ‘out-of-home’

consumer through strong

brands, and market leading

availability & visibility

Strategy

Ballygowan is Irelands leading

water brand built on purity,

heritage and trust.

•Bottled at source in

Newcastlewest

•Relaunched in 2012 in more

contemporary packaging and livery

Innovation

MiWadi

• Double Concentrate in 2011

Club Orange

• New consumer engagement

campaign in 2011

Innovation

Where we operate

Dublin (Kylemore)

Newcastle West

525 employees

Factories

Dublin (Clondalkin)

Belfast

Distribution

Thurles

Customer

Care Centre

Where we operate

Newcastle West

5 lines Glass, PET, Dispense

Dublin

5 line Glass, PET, Cans

Juice, carbs, RTD

David FitzGerald Managing Director

John Malone Finance Director

Brid O’Brien HR Director

Kevin Donelly Marketing Director

Finbarr O’Doherty Commercial Director, Licensed Wholesale

David Halliday Sales Director, Grocery

Matt Thewlis Operations Director

Management team

Britvic France

Key brands

France Juice

€1.2bn

Private Label

56%

Other

15%

Eckers

Granini

13%

Pepsico

11%

Britvic France

5%

Market positions

Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011

France Syrups

€249m

Britvic

France

42%

Private Label

46%

Other

12%

Market positions

Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011

Play on our leadership in

the syrup market by:

• Expanding the Teisseire

brand with new flavours

and new pack sizes and

creating value

Play a key role in the soft

drinks market by

• Developing Fruit Shoot

• Expanding juice brands

and

• Launching new soft

drinks

Innovation

Nantes

La Roche-sur-Foron

Crolles

Béziers

Where we operate

More than

570 employees

Where we operate

Nantes

4 TETRAPAK lines Fruit Juice

Crolles

4 Manufacturing lines syrup

Béziers

3 Bottling lines Pure Juice

La Roche-sur-Foron

8 Manufacturing lines Fruit Juice

Jean-Luc Tivolle

Managing Director

Claire Robillard

Financial Director

Jean-Francois Hettler

Marketing Director

Thierry Devant

Sales Director

Guillaume Asselin

Industrial Director

Elodie Jeanningros

Human Resources Director

Dominique Cosnefroy

Procurement Director

Renaud Peuriere IT Systems Director

Hervé Marragou

Customer Client Service Director

Management team

International

Exporting our products to more than

countries worldwide

At a glance

Key brands

Focus on three key drivers:

• Core operations growth in our

mature export and third party

distributor business by Britvic

International based in the UK

• European expansion by

acquisition of assets

• Non-European expansion by

securing distribution and

franchising agreements with

local partners by Britvic

Worldwide Brands

International strategy

• Britvic Worldwide Brands is

the business unit responsible

for the group’s Global

Franchise business.

• Britvic Worldwide Brands and

the associated global

compound plant is based in

Dublin Ireland.

• BWB is also supported globally by

Britvic North America based in

Orlando and a Rep office based

in Singapore.

• BWB currently has franchisee

manufacturing finished goods

in the USA and Australia..

Worldwide

• Applies to business development

beyond continental Europe

• International-based on

ROBINSONS umbrella brand:

• RTD & Dilutes (Concentrate)

− Creates new international drink category

− Based on Global insight (USA, Oz, Asia)

− Ready to Drink and Concentrates (Dilutes)

branded as Fruit Shoot in the USA

− Key points of difference in most markets

− First major brand in this category

• Extend eventually to other core

“Global” Brands

− J2O, Drench

− Club, Teisseire

Features of BWB Franchise model