bringing people to your website
Post on 16-Apr-2017
1.822 Views
Preview:
TRANSCRIPT
PowerPoint Presentation
Got a question?
@googledave
#MIRC2014
Bringing people to your website@GoogleDave #MIRC2014
Human Behaviour Digital has change human behavior50% traffic to site from mobile deviceSocial networking is the #1 use of mobileWe look at our mobiles 150 xday
Got a question?
@googledave
#MIRC2014
Customers are searching for you right now!
Got a question?
@googledave
#MIRC2014
Road to the darkside
- Over optimisation
- Unnatural content
- Unnatural links
- Keyword stuffing
- Poor user experience
- Leads to the darkside!
Over 200 Factors influence search
Google updatesPandas and PenguinsHummingbird
Think visibility rather than rankings. Rankings vary from user to user, device and location.
You need to:
- Google Webmaster tools- See keywords you appear forWhat URL rank where?What is the CTR of these pages?What is the behaviour of these pages
Got a question?
@googledave
#MIRC2014
CONVERGANCE OF DIGITAL MARKETINGGot a question?
@googledave
#MIRC2014
How much do you care about your audience?@
Keywords (targeting and acquisition) Improved sematic and contextual understanding meaning, not just wordsDont spam, keyword stuffKeywords, long tail, context, location, device, experienceSchema.org markup use itGet ready for voice search thats what Google is doing!
Relevancy If you cant talk sense, dont talk shite! Focus on your users, give them what they want, where whenFreshness of contentUnique and valuable to your user personasContent strategy evolves, hot topicsIdentify intent, needs, problemsThought leader
What are you doing to Romance the share?
- You need to commit to outreach
Connect with influencers and earning recommendations?
Content cant sit in isolation
Create contagious content your audience will care about and share
Will people link to you?
'Digital word mouth
- Social signals- Shares- Social attribution - Google +1s - Likes- Retweets- Earns links
Engage in Google + to build your Authorship
Your experience
Be fit for mobile devices Google prefer mobile responsiveWhat do users think of your pages? Find out, heat mapping, VOCReduce clutter and frictionSimplification
Got a question?
@googledave
#MIRC2014
Got a question?
@googledave
#MIRC2014
Become obsessed with speed
- Dont keep people waiting- 1 second in page load -20% CR%- Look for multiple Marginal gainshttps://developers.google.com/speed/pagespeed/insights/
Focus on taking the money
Conversion rate optimsiationContent experiments, split testsImproved experienceMore visibility
Got a question?
@googledave
#MIRC2014
But how do you find them?
Got a question?
@googledave
#MIRC2014
TOOLS TO HELP YOU FIND THEM
Got a question?
@googledave
#MIRC2014
If you have something interesting to say, people will listen
Keywords (targeting and acquisition) Improved sematic and contextual understanding meaning, not just wordsDont spam, keyword stuffKeywords, long tail, context, location, device, experienceSchema.org markup use itGet ready for voice search thats what Google is doing!
EntertainInspireEducateConvinceGot a question?
@googledave
#MIRC2014
EnInEdCo
Got a question?
@googledave
#MIRC2014
Youtube 2nd biggest search engine3rd Biggest social channelPages with video are 53% more likely to appear on page1 of GooglePages with videos 57% average improvement in conversions
Got a questions...?
@googledave
@phcreative
Got a question?
@googledave
#TLCon
Got a question?
@googledave
#TLCon
You need an integrated strategy
Improve you digital visibilityBuild your brandGenerate sales and ROIBecome digitally famous
Got a question?
@googledave
#MIRC2014
Got a question?
@googledave
@phcreative
Got a question?
@googledave
@phcreative
Got a question?
@googledave
dave@ph-creative.com
Be remarkable
Got a question?
@googledave
dave@ph-creative.com
Goosebumps
Got a question?
@googledave
#MIRC2014
Thanks for listening
- @Google Dave- dave@ph-creative.com- 01512275549
top related