bringing enterprise sensibilities to google maps

Bringing enterprise sensibilities to Google Maps

Kevin Macdonald & Tim Merrill / June 19, 2009

• Our Geospatial & Enterprise Credentials• Our Relationship with Google• Industry Trends• Data Silos, BI & Other Use Cases

Agenda

Google Earth Day (April ’08)

• Consumer mapping innovators since 2001– Oracle SDO: Spatial extension to Oracle Database– Demographics: Canadian census on a vector map– TimTone: Coffee finder on cell phone and Blackberry

• On web, flash and mobile platforms• Became our most exciting business unit

within Thinkwrap

Early Mapping / GIS Experience

• FindByClick• Zoomandgo• Martha Stewart• Obama SMS Convention & Inauguration• University of Ottawa• Trendero• DFAIT• GG&A• plus a dozen or so smaller projects (< $10K)

Google Maps Innovators since 2005

University of Ottawa

• Key features– Search buildings– Provide walking routes

for students / faculty and visitors for on campus trips

Martha Stewart

• Key Features– Selection options for

products, retailers and locations

– Connections to product and store

– Geo-coding for all retail locations

– Mapping performance optimization

Obama Presidential Campaign• Project completed in

12 days• Key Features

– Real-time feedback from cellular devices via SMS

– Each star grows and changes color based on number of votes for a particular topic

– Handles 50 SMS messages per second

Google Partner for 2 years

• Enrolled in Google Enterprise Partner Program

• Projects for Google– Earth Day– 10^100– Free the Airwaves– Google Carry-on (Airport terminal map)– Obama Convention & Inauguration

• Google Gadgets (Ryan Seacrest, Andy Roddick, …)• XPrize

Google Product Experience

• Map API• Flash Map API• Streetview• Datastore / BigTables• “Google Cloud” App Engine (Python &

Java)• Google Gadgets• Google Apps

Enterprise Experience

• Verticals:– Banking, Government, Healthcare, Retail

• Disciplines:– Project Management– Identity Management, single-sign on– E-commerce strategy and delivery

• Read more at thinkwrap.com

Geospatial Industry

Segments & Use Cases

• B-B:– Asset / Fleet Management– Market Analysis / Business Intelligence

• B-C:– “Yellow Pages” / Locator Service– Navigation– Gaming: Carmen Sandiego, Dora– Travel

Segments & Use Cases

• B-B:– Asset / Fleet Management [ ESRI / MSFT ]– Market Analysis / Business Intelligence [ ESRI ]

• B-C:– “Yellow Pages” / Locator Service– Navigation [ Garmin / TomTom ]– Gaming: Carmen Sandiego, Dora– Travel

ESRI & Google Maps (2004)

In 2005

Last 12 Months

Except at ESRI HQ

The Pie is Much Bigger!

• Nokia and TomTom collectively paid 20 TIMES ESRI revenue for NAVTEQ and TeleAtlas maps

• Do these guys know something?• Google owns mapping mindshare and is

very well positioned in the consumer market

Typical Data Center

Information Silos

• Over the course of this presentation, e-commerce systems will process 5M credit card txns and 10 billion mouse clicks

• Databases have moved beyond transaction engines to become “containers of everything”:– Compliance / SOX– “Just in case”

• Some of it must have a location component

BI / Analytics

• One big step beyond “Store locator” use case• High value-add means high margins• One client signing on (600 potential follow-on)• Google has the right infrastructure in place:

– Google Earth– Google Maps API for Flash– Google MapReduce– Google App Engine

Enterprise Challenge

• … we need to think about broadening data that’s available. We need to create an open system where information can facilitate productivity.– Bill Meehan, director, Utilities Solutions at

ESRI (May 10, 2009)

Google is a Product Company

… An integrated Product Company

Google Enterprise Solutions

Lakehead University

• One of 400,000 organizations that use Google Apps and related products

• Deployed Google Apps to each of its 38,000 staff, students and alumni

• The data and the map are two lego blocks• Connect them together

Student Event Map

• Google Maps• Google App

Engine• Google Docs

Calendar

Optimize Fundraising Campaign

• Google Earth or Maps for Flash

• Google MapReduce

• Google Docs Spreadsheet

• Alumni member

Thank You!

ContactThinkWrap Solutions Inc.

www.ThinkWrap.com

Author

End of Presentation

Kevin Macdonald

Kevin.macdonald@thinkwrap.com

Tim Merrill

Bringing enterprise sensibilities to Google Maps

Tim.merrill@thinkwrap.com

416.904.0370