bright talk "why compliance and marketing end up enemies"

Why do Compliance & Marketing end up Big Enemies in Social Media?

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http://www.linkedin.com/in/bridgetgreenwood

https://twitter.com/BridgetFSM

https://twitter.com/FinSocMedia

www.facebook.com/FSMfanpage?ref=ts

https://www.youtube.com/user/amymcilwain

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TRUST

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What is Social Media?Why is Soc Med important?Where to Start?How to be Compliant?

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What is Social Media?Wikipedia:Social Media is just transforming media monologues into social media dialogues

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What is Social Media?

It's the conversations and the content that matters.

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Why is Social Media important?

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Social Media Statistics55% of Twitter users are 35+65% of Facebook users are 35+79% of LinkedIn users are 35+63% of Pinterest users are 35+

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750,000,000 - Estimated Unique Monthly Visitors

Unique Monthly Visitors by Month

250,000,000 - Estimated Unique Monthly Visitors

110,000,000 - Estimated Unique Monthly Visitors

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Google AnalyticsFinancial Social Media Website attracts on av. Monthly Visitors

Traffic: 3700Source: 1200 Social Media

At $1 per Click Ad spend$1200 each month of Organic Traffic

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What is Social Media?Why is Soc Med important?Where to Start?How to be Compliant?

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Average household income£60,000 +

Average household income£35,000

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Great for: Driving Traffic Real Time News Following what’s happening Now Referrals Recommendations Connecting with Journalists

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41% Business Owners say Twitter is Beneficial for Business

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#RTMT#FF??

http://www.financial-socialmedia.co.uk/uncategorized/what-financial-professionals-need-to-know-about-the-olympics-politics-and-twitter/

http://www.financial-socialmedia.co.uk/twitter/35-twitter-hashtags-for-social-financial-advisers/

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Women 35 – 54 Fastest Growing In the US, women account for 85% of all consumer purchases including: 91% of New Homes66% PCs92% Vacations80% Healthcare65% New Cars89% Bank Accounts93% Food

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Why is Soc Med important?

On line, including social media has become the most influential source in helping consumers make purchasing decisions

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Why is Soc Med important?

“We don’t have a choice on whether to do social media, the question is how well we do it. “

- Eric Qualman

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Why is Soc Med important? Bring Traffic to your website For FSM that’s equivalent $1200/month and growing Develops Trust between new and existing clients Demonstrates Expertise Raises Profile Connects Brings People to New Events Brings New Clients

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Content is King

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Where to Start?

Build your Pipeline

Then fill your Pipeline

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ATTRACT

CONVERT

TRANSFORM

What’s your Goal? • Gain new clients• Maintain relationships with existing clients.• Customer service from Providers• Relationship with the media• Provide Customer Service for your clients

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How to be Compliant?

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How to be Compliant?

Create a Social Media Policy

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Social Media Policy

One: Address the purpose of your Social MediaDefine your goalsBe specific and relevant to firmCoincide with firms Compliance

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Social Media Policy

Two: Is the ‘what’ What is social media? What social media platforms is your business a part of?

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Social Media Policy

Three: Establish guidelines for how employees (who identify themselves as an employee of your firm) should conduct and present themselves on their personal pages.

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Social Media Policy

Four: Establish “best practices”

• Images• Commenting• Posting• Controversial issues• Conflicts of Interest• Confidential Information

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Social Media Policy

Five: Be SimpleBe ShortBe Specific

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Social Media Policy

Six: Decide who will be involvedTrain your staff

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http://www.financial-socialmedia.co.uk/financial-social-media-university/

Social Media Policy

Seven: Include Protocols for Crisis Situations

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http://www.financial-socialmedia.co.uk/facebook/create-a-successful-social-media-policy-for-financial-advisors/

Pre Approved ContentMonitored Content

Records Kept

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http://www.financial-socialmedia.co.uk/uncategorized/social-media-archiving-the-financial-advisers-guide/

Static Content – Pre ApproveE.g.Linked In ProfileFB ProfileTwitter Background & BioBlog Posts

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Hootsuite

HootSuite’s brand new new Enterprise solution provides the most comprehensive social media pre-approval and archiving solution in the industry.

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Organise Your Social Business

Map to your Existing Structure

Arrange Teams

Custom Team Permissions

Provide the right level of Access

Assign messages for Follow Up

Team Collaboration with Global Governance

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Arkovi

Built in the cloud, Arkovi monitors and archives incoming and outgoing social media communications, including blogs, Facebook, LinkedIn, Twitter, websites and more.

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QUESTIONS