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BrewBuddyA home brew app for first-timers

looking to learn as they go.

Tom Giannini • 04-04-16 • UXDBOS10

The ChallengeTarget audience + Problem to solve for

Inexperienced and first-time home brewers. This audience is often hestitant to get started on their own.

The OpportunityWhat I think users will want

A learning experience that provides a more intuitive, self-guided approach to getting started brewing beer.

A brew buddy.

The Persona

DAVID REYNOLDS

THE TENDERFOOTA HOME BREW NEWBIE

REASSURE MEI want to know what I’m doing, when I’m doing it.

MAKE IT EASYBeer is fun; science isn’t.

HELP ME REMEMBERI want to document my batches for easy future reference.

PROVIDE COMMUNITYI’m in this for the fun and comra-derie. Make that accessible.

The Research

• Timer

• Equipment Checklist

• Explanations as I go along

• Recipe recommendations

• “I want to see the process”

• Feeling of camraderie

• Note taking tools

User Interviews

Content Quality

Tools (Timer, Temp)

Community/Social

Note Taking

Ratings/Rewards

Ominchannel

DirectCompetitor

AnalysisBeerSmith iBrewMaster BrewersFriend BrewPal A+ Learn To

Home Brew

The OpportunityWhat I discovered users need.

A friendly, step-by-step tool with flexible guidance along the way – all with a built-in community.

A brew buddy.. .

. . .with helpful friends.

MVPFeatureList

1. Explanations as I go along

2. “I want to see the process”

3. Equipment Checklist

4. Note taking tools

5. Timer

6. Recipe recommendations

Feeling of camraderie

User Flow

RecipesListing of shared, created, and BJCP recipes.

Browse +Search

Results

LearnAccess to shared content about the process.

ContentVideos, articles, descriptions, tools, etc.

Start BrewingCreate a new batch & start with step 1.

Step-by-StepSelf-guided through each step with help.

Tools +CommunityVoice, text, audio, social.

Notes +SharingRecord the process, share with others.

Drink up!Sign upLog in

App Architecture

Initial Wireframes

Recipes & Ingredients

Brew Day

Community

Learning

Good evening Tom

12:00

Where to Buy

List Map

12:00

Recipes & Ingredients

Last viewed…

Search Recipes & Ingredients

Dry Irish Stout Mon. 3.14.16

80 Reviews

Ballast Point Sculpin Ale Clone ...

80 Reviews

West Coast IPA Wed. 3.9.16

80 Reviews

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MyRecipes

Ingredients Whereto Buy

ShoppingList

Share Sort

WaterWater

WaterBucket

WaterHops

Add

Shopping List

12:00

Recipes & Ingredients

••• More

Recipes & Ingredients

Dry Irish Stout Mon. 3.14.16

80 Reviews

Ballast Point Sculpin Ale Clone ...

80 Reviews

West Coast IPA Wed. 3.9.16

80 Reviews

Add a new recipe

Favorites ••• More

12:00

Filter Search

Recipes

Let’s brew!

Start

Share Step-by-Step

Tools Reference

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Date:

Style:

Location:

Type:

Batch Sheet

Saturday 2/14/16

American IPA

Boston, MA

Ale

Recipes & Ingredients

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Filter Search

Hops

Yeast

Grains & Extracts

Water

Favorites ••• More

Ingredients

Beer Buddy Community

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BeerBuddy @BeerBuddy • 5hNew recipes have been added. Check ‘em out!! #SummerCraft

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ThePrototype