breathless

PROJECT THREE: DVD PACKAGINGBY: JOSIE MILLER

To create a new DVD package for the Criterion collection's new exlipse line that focuses on produc-ing budget-priced, high quality editions of hard-to-find films for young audiences.

You will have seven films to choose from:

My Own Private Idaho, a film by Gus Van SantSlacker, a film by Richard LinklaterThe Man Who Fell to Earth, a film by Nicolas RoegSeven Samurai, a film by Akira KurosawaDown by Law, a film by Kim JarmuschBreathless, a film by Jean-Luc Godard3 Women, a film by Robert Altman

Packaging design like all communication has everything to do with context and experience. It is similar to a museum displaying an object.

A good exhibition provides context or a “meaning-ful box” in which artifacts are viewed. That box often tells a story that speaks to the artifact(s) maker, use, message, apearance, visual form, and /or cultural association/meaning(s).

Every object is a sign that exists in a network of meaning. A display or package protects the object while interpreting the object by uncovering connec-tions.

Think of it as a frame. What do you want the viewer to see? For the purposes of this project, a package is two things at once: the material means by which an artifact is brought to the attention of a viewer and the interpretive means by which an artifactʼs meaning is contextualized and elucidated. It is impossible to bring an artifact to the attention of a viewer without some kind of display. The forms of display (packaging) always play some measurable role in shaping the meaning and interpretation of the object inside.

Packaging has become an essential aspect in all genres of branding. The package itself must be representational of what is held within and it must display important information regarding the product or information inside. Without even noticing, we see packaging and it influences our minds instantaneously. Companies like McDonaldʼs have mastered those branding skills and used the facts to their advantage. McDonaldʼs has packaged all of their products with bright red and yellow colors, which are scientifically proven colors that stimulate hunger in the mind of the viewer, which helps create sales for the enormous company. McDonaldʼs and companies like it such as Target, Starbucks, and Panera use their packaging in very specific and calculated ways to influence consumers, and theyʼve made millions off the small branding practice. It is necessary for students to learn

packaging methods to be a successful graphic designer.

The last project of this semester was our DVD packaging project. Tad inspired my class to think outside of the typical movie cover box and to look into the plot of the story for our visuals. Many movies today make millions because of a popular name or face plastered on the front cover; Tad asked us to challege the typical packaging and create work that intrigued consumers visually. The real challenge was to think conceptually about our movies and expand our minds to more ways of communicating messages. Our goal was to create a tri-fold DVD package with a 3-5 page insert, CD cover, and a movie poster. Tad asked all of us to “Tell a story, but not too much...” through our DVD packages, and off we went.

You may use the template provided.You must use only three colors plus black and white.You cannot use any images from the film.You must use only the given text from the film.

One completely mocked up DVD package, DVD & 3-5 page DVD insert booklet. You will also be turning in a complete process book.

For EXTRA CREDIT a film poster may be added. Using mew imagery NOT included on packaging. How can they still relate and feel like a campaign?

PACKAGING

initial sketches

initial cover ideas

Jean-Luc GodardGeorges de Beauregard

BREATHLESSA Jean-Luc Godard Film

A Jean-Luc Godard Film

A Jean-Luc Godard Film

A Jean-Luc Godard Film

initial concepts

castPatricia Franchini Jean Seberg Michel Poiccard Jean-Paul Belmondo Inspector Vital Daniel Boulanger Antonio Berruti Henri-Jacques Huet Carl Zumbach Roger Hanin Van Doude Van Doude Liliane Liliane DavidOther inspector Michel Fabre

CREDITSDirector Jean-Luc Godard Producer Georges de Beauregard Screenplay Jean-Luc Godard Based on an original treatment by François Truffaut Cinematography Raoul Coutard Camera assistant Claude Beausoleil Assistant director Pierre Rissient Script supervisor Suzon Faye Makeup Phuong Mattret Music Martial Solal Sound cques Maumont Editing

Jean-Luc Godard burst onto

the �lm scene in 1960 with

this jazzy, free-form, and

sexy homage to the American

�lm genres that inspired him

as a writer for Cahiers du

cinéma. With its lack of

polish, surplus of attitude,

anything-goes crime

narrative, and effervescent

young stars Jean-Paul

Belmondo and Jean Seberg,

Breathless helped launch the

French New Wave and ensured

cinema would never be the

same.

Restored high-definition digital transfer, approved by director of photography Raoul Coutard (with uncompressed monaural soundtrack on the Blu-ray edition)Archival interviews with director Jean-Luc Godard and actors Jean-Paul Belmondo, Jean Seberg, and Jean-Pierre MelvilleNew video interviews with Coutard, assistant director Pierre Rissient, and filmmaker D. A. PennebakerTwo video essays: filmmaker Mark Rappaport’s Jean Seberg and critic Jonathan Rosenbaum’s “Breathless” as CriticismChambre 12, Hôtel de Suède, an eighty-minute French documentary about the making of Breathless, with members of the cast and crewCharlotte et son Jules, a 1959 short film by Godard featuring BelmondoFrench theatrical trailerNew and improved English subtitle translationPLUS: A booklet featuring an essay by scholar Dudley Andrew, writings by Godard, François Truffaut’s original treatment, and Godard’s scenario

SPECIAL EDITION FEATURES

Jean-Luc Godard burst onto the film scene in 1960 with this jazzy, free-form, and sexy homage to the American film genres that inspired him as a writer for Cahiers du cinéma. With its lack of polish, surplus of attitude, anything-goes crime narrative, and effervescent young stars Jean-Paul Belmondo and Jean Seberg, Breathless helped launch the French New Wave and ensured cinema would never be the same.

summary:

There was before Breathless, and there was after Breathless.

castPatricia Franchini Jean Seberg Michel Poiccard Jean-Paul Belmondo Inspector Vital Daniel Boulanger Antonio Berruti Henri-Jacques Huet Carl Zumbach Roger Hanin Van Doude Van Doude Liliane Liliane DavidOther inspector Michel Fabre

CREDITSDirector Jean-Luc Godard Producer Georges de Beauregard Screenplay Jean-Luc Godard Based on an original treatment by François Truffaut Cinematography Raoul Coutard Camera assistant Claude Beausoleil Assistant director Pierre Rissient Script supervisor Suzon Faye Makeup Phuong Mattret Music Martial Solal Sound cques Maumont Editing

Jean-Luc Godard burst onto the film

scene in 1960 with this jazzy,

free-form, and sexy homage to the

American film genres that inspired

him as a writer for Cahiers du

cinéma. With its lack of polish,

surplus of attitude, anything-goes

crime narrative, and effervescent

young stars Jean-Paul Belmondo

and Jean Seberg, Breathless helped

launch the French New Wave and

ensured cinema would never be the

same.

castPatricia Franchini Jean Seberg Michel Poiccard Jean-Paul Belmondo Inspector Vital Daniel Boulanger Antonio Berruti Henri-Jacques Huet Carl Zumbach Roger Hanin Van Doude Van Doude Liliane Liliane DavidOther inspector Michel Fabre

CREDITSDirector Jean-Luc Godard Producer Georges de Beauregard Screenplay Jean-Luc Godard Based on an original treatment by François Truffaut Cinematography Raoul Coutard Camera assistant Claude Beausoleil Assistant director Pierre Rissient Script supervisor Suzon Faye Makeup Phuong Mattret Music Martial Solal Sound cques Maumont Editing

Jean-Luc Godard burst onto the film scene in 1960 with this

jazzy, free-form, and sexy homage to the American film

genres that inspired him as a writer for Cahiers du cinéma.

With its lack of polish, surplus of attitude, anything-goes crime

narrative, and effervescent young stars Jean-Paul Belmondo

and Jean Seberg, Breathless helped launch the French New

Wave and ensured cinema would never be the same.

There was before Breathless, and there was after Breathless.

“

“

REFINED CONCEPTS

castPatricia Franchini Jean Seberg Michel Poiccard Jean-Paul Belmondo Inspector Vital Daniel Boulanger Antonio Berruti Henri-Jacques Huet Carl Zumbach Roger Hanin Van Doude Van Doude Liliane Liliane DavidOther inspector Michel Fabre

CREDITSDirector Jean-Luc Godard Producer Georges de Beauregard Screenplay Jean-Luc Godard Based on an original treatment by François Truffaut Cinematography Raoul Coutard Camera assistant Claude Beausoleil Assistant director Pierre Rissient Script supervisor Suzon Faye Makeup Phuong Mattret Music Martial Solal Sound cques Maumont Editing

Jean-Luc Godard burst onto the film scene in 1960 with this jazzy, free-form, and sexy homage to the American film genres that inspired him as a writer for Cahiers du cinéma. With its lack of polish, surplus of attitude, anything-goes crime narrative, and effervescent young stars Jean-Paul Belmondo and Jean Seberg, Breathless helped launch the French New Wave and ensured cinema would never be the same.

Restored high-definition digital transfer, approved by director of photography Raoul Coutard (with uncompressed monaural soundtrack on the Blu-ray edition)Archival interviews with director Jean-Luc Godard and actors Jean-Paul Belmondo, Jean Seberg, and Jean-Pierre MelvilleNew video interviews with Coutard, assistant director Pierre Rissient, and filmmaker D. A. PennebakerTwo video essays: filmmaker Mark Rappaport’s Jean Seberg and critic Jonathan Rosenbaum’s “Breathless” as CriticismChambre 12, Hôtel de Suède, an eighty-minute French documentary about the making of Breathless, with members of the cast and crewCharlotte et son Jules, a 1959 short film by Godard featuring BelmondoFrench theatrical trailerNew and improved English subtitle translationPLUS: A booklet featuring an essay by scholar Dudley Andrew, writings by Godard, François Truffaut’s original treatment, and Godard’s scenario

SPECIAL EDITION FEATURES

in class critique

�nal package

Restored high-definition digital transfer, approved by director of photography Raoul Coutard (with uncompressed monaural soundtrack on the Blu-ray edition)Archival interviews with director Jean-Luc Godard and actors Jean-Paul Belmondo, Jean Seberg, and Jean-Pierre MelvilleNew video interviews with Coutard, assistant director Pierre Rissient, and filmmaker D. A. PennebakerTwo video essays: filmmaker Mark Rappaport’s Jean Seberg and critic Jonathan Rosenbaum’s “Breathless” as CriticismChambre 12, Hôtel de Suède, an eighty-minute French documentary about the making of Breathless, with members of the cast and crewCharlotte et son Jules, a 1959 short film by Godard featuring BelmondoFrench theatrical trailerNew and improved English subtitle translationPLUS: A booklet featuring an essay by scholar Dudley Andrew, writings by Godard, François Truffaut’s original treatment, and Godard’s scenario

SPECIAL FEATURES

“Godard's �lm didn't just de�ne the New Wave; it shook it up, tore it apart and laughed while doing it. I revel in every moment of this �lm.”

-ryanbabulA

There was before Breathless, and there was after Breathless. Jean-Luc Godard burst onto the film scene in 1960 with this jazzy, free-form, and sexy homage to the American film genres that inspired him as a writer for Cahiers du cinéma. With its lack of polish, surplus of attitude, anything-goes crime narrative, and effervescent young stars Jean-Paul Belmondo and Jean Seberg, Breathless helped launch the French New Wave and ensured cinema would never be the same.

CASTPatricia FranchiniJean Seberg Michel PoiccardJean-Paul Belmondo Inspector VitalDaniel BoulangerAntonio BerrutiHenri-Jacques Huet

Carl ZumbachRoger Hanin Van DoudeVan Doude LilianeLiliane David Other inspectorMichel Fabre ParvulescoJean-Pierre Melville

CREDITSDirectorJean-Luc Godard ProducerGeorges de Beauregard ScreenplayJean-Luc Godard

Based on an original treatment by FraNCois Truffaut CinematographyRaoul Coutard Camera assistantClaude BeausoleilAssistant director Pierre Rissient Script supervisor Suzon Faye

SYNOPSIS

JEAN-L

UC

GO

DARD

in class critique

JEAN-L

UC

GO

DARD

RUN T

IME: 9

3 M

INUTES

Restored high-definition digital transfer, approved by director of photography Raoul Coutard (with uncompressed monaural soundtrack on the Blu-ray edition)Archival interviews with director Jean-Luc Godard and actors Jean-Paul Belmondo, Jean Seberg, and Jean-Pierre MelvilleNew video interviews with Coutard, assistant director Pierre Rissient, and filmmaker D. A. PennebakerTwo video essays: filmmaker Mark Rappaport’s Jean Seberg and critic Jonathan Rosenbaum’s “Breathless” as CriticismChambre 12, Hôtel de Suède, an eighty-minute French documentary about the making of Breathless, with members of the cast and crewCharlotte et son Jules, a 1959 short film by Godard featuring BelmondoFrench theatrical trailerNew and improved English subtitle translationPLUS: A booklet featuring an essay by scholar Dudley Andrew, writings by Godard, François Truffaut’s original treatment, and Godard’s scenario

SPECIAL FEATURES

“Godard's �lm didn't just de�ne the New Wave; it shook it up, tore it apart and laughed while doing it. I revel in every moment of this �lm.”

-ryanbabulA

There was before Breathless, and there was after Breathless. Jean-Luc Godard burst onto the film scene in 1960 with this jazzy, free-form, and sexy homage to the American film genres that inspired him as a writer for Cahiers du cinéma. With its lack of polish, surplus of attitude, anything-goes crime narrative, and effervescent young stars Jean-Paul Belmondo and Jean Seberg, Breathless helped launch the French New Wave and ensured cinema would never be the same.

CASTPatricia FranchiniJean Seberg Michel PoiccardJean-Paul Belmondo Inspector VitalDaniel BoulangerAntonio BerrutiHenri-Jacques Huet

Carl ZumbachRoger Hanin Van DoudeVan Doude LilianeLiliane David Other inspectorMichel Fabre ParvulescoJean-Pierre Melville

CREDITSDirectorJean-Luc Godard ProducerGeorges de Beauregard ScreenplayJean-Luc Godard

Based on an original treatment by FraNCois Truffaut CinematographyRaoul Coutard Camera assistantClaude BeausoleilAssistant director Pierre Rissient Script supervisor Suzon Faye

SYNOPSIS

�nal insert

1. Michel [5:51] 2. Ham and Eggs [4:05] 3. Patricia [3:36] 4. Tolmachoff [5:02] 5. "Bogey" [5:22] 6. Van Doude [3:53] 7. Hotel Room I [6:01] 8. Hotel Room II [8:08] 9. Hotel Room III [7:37] 10. Thunderbird [6:37] 11. Parvulesco [3:29] 12. Laszlo Kovacs [5:13] 13. On the Lam [10:06] 14. Berruti [3:53] 15. Hideout [3:57] 16. Informer [3:38] 17. "Dégueulasse" [3:36] 1. Jean-Luc Godard x 2 [6:47] 2. Jean-Paul Belmondo [8:15] 3. Jean Seberg [6:23] 4. Jean-Pierre Melville [5:33]

Patricia Franchini Jean SebergMichel Poiccard Jean-Paul BelmondoInspector Vital Daniel BoulangerAntonio Berruti Henri-Jacques HuetCarl Zumbach Roger HaninVan Doude Van DoudeLiliane Liliane DavidOther inspector Michel FabreParvulesco Jean-Pierre MelvilleUsed car dealer Claude MansardInformer Jean-Luc GodardTolmachoff Richard Balducci

“Jean-Luc Godard's first film is his best, with career roles for Belmondo & Jean Seberg - a French New Wave stunner.”

-JustinR

“The film that made Godard a name in the industry is worth my love for that alone. It helps that the film is revolutionary in editing and style.”

-Kedwardharris

Patricia Franchini Jean SebergMichel Poiccard Jean-Paul BelmondoInspector Vital Daniel Boulanger

FINAL POSTER

1960

berlin

international

best director

THANK YOU!