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Post on 22-Jul-2020
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Breakthrough Leadership Methodology
Common Challenges and GapsWe’re Only Human Let’s Change Mindsets
We Should Measure Let’s Apply Learnings Let’s Work Together
We Often Misunderstand Let’s Take Action
We Have Untapped Opportunities
Solutions and Outcomes
“We’re wired neurochemically to react to fears and negative experiences that color our communication style and aspirations.” Susan Winter, PhD Workplace Consultant for Conflict Resolution and Collaboration
“Emotions enter the business realm leading to generalizations and misperceptions.” Ellyn Spragins NY Times Award Winning Author Letters to My Younger Self
HBA METROEvent at Johnson & Johnson (2013) Event at Shire (2014)
HBA PHILADELPHIA | HBA BOSTON
Clarity with transparency
On the same fundamental baseline
Clearcut decision points
Artificial wallstorn down
Diagnose subjective impediments
Prioritize most disruptive generalizations
Discovery
Calibration
3PHASE
Implement processes; measure and reapply
Clarity
1PHASE
2PHASE
2$Promotional
review: rewrites, cycle time, claims
Meeting time:quality & quantity
Production & other costs
Advocacy & sponsorships
Attitudes & perceptions
MILLION+
8$ MILLION
MEDICAL, LEGAL, REGULATORY
“ We DO come to the table with alternative solutions”
RESEARCH & DEVELOPMENT
“We DO consider competitive advantage when designing clinical studies”
COMPLIANCE:
“We DO focus on the business objectives”
MARKETING:
“WE DO bake compliance into brand strategy”
…the value of our cross functional team members and overlook the power of trust
Move from subjective- to solution-focused decision-making
HBA Executive Women’s Programs: Inspiring cross-functional teams for greater business
efficiencies and career advancement
…time and money wasted
…against benchmarks
drained during promotional review for every 10 brands
For each day a drug is delayed from market, sponsors lose up to
What we think and believe affects business outcomes, career advancement and trust
Unconscious negative perceptions disrupt communication and behavioral patterns
We have an opportunity to diagnose and eliminate generalizations for greater business impact
Do you agree?
Help rank myths
Contribute to a white paper
DIA-HBA Leadership ProjectAccelerating leadership, talent, and impact for medical, legal, regulatory and compliance professionals
ENTER CODE DIAHBA TO DOWNLOAD
LaunchEfficiency
Across Sectors
Readinessto Lead
RegulatoryRelationships
Traditionally viewed as “untouchable” yet industry has developed close partnerships
Women in many functions often hold themselves back from executive positions
Industry, payers and providers are just learning how to collaborate
Teams with high stakes have limited time to get it right
Purpose: Myth Busting is a new leadership alignment technique that teaches us how to change our mindset about one another’s value and our individual contributions to the business. This process fuels trust, saves time/money, and advances careers.
Objectives/Methods:•Identify and eliminate misperceptions and judgments for greater business efficiency and impact •Share authentic insights from successful executive leaders— development to commercialization •Apply new learnings to current and future business opportunities to improve outcomes
Ilyssa Levins, President and Founder, Center for Communication Compliance (CCC) - 2014 HBA STAR Award Recipient
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