breakout session: dont be afraid of social media

BREAKOUT SESSION

DON’T BE AFRAID OF SOCIAL MEDIA

Tracey Cantu Corpus Christi Code Enforcement

Update your info!

Update your info!Choose your photos!

Update your info!Make a name for yourself!Choose your photos!

WWW.FACEBOOK.COM/ CODE-ENFOCREMENT-

ROX!

Keep it short!

Keep it short!Break it up!

Keep it short!Put a spin on it!

Corpus Christi Code Enforcement is committed to caring for the

community.

Removing Grime Reduces Crime!

Break it up!

Keep it short!Break it up!Put a spin on it!Mix it up!

Make it personal!

Make it personal!

5p10p

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Post Peaks!

Make it personal!Peak Posts!What’s my name?!

Make it personal!Peak Posts!What’s my name?!Milestones

Make it personal!Peak Posts!What’s my name?!MilestonesEngage!

http://www.google.com/analytics

• Monitor social feeds to find potential advocates for you program.

• Be ready to deal with negative sentiment and address customer concerns quickly and honestly.

• Keep your brand voice / your mission in mind.

• Provide value and engage consistently to nurture your community.

• Develop a strategy to take your online community offline.

• Your Community can be a focus group full of insights.

• Encouraging your offline community to join you online is a great way to jump-start your community building efforts.

• Host and participate in Twitter chats to grow your network.

• Use Facebook Graph Search to learn more about your audience.

• Promote community events with Facebook and other platforms.

• Recognize the community members who engage frequently with your content and make them feel good for doing it. You can do this in the following ways: recognize them, regram their content, follow them back.

• Reach out to partner groups, departments, agencies, and organizations by sharing and retweeting posts; and by linking to their websites and pages.

• Celebrate your Wins!!!

http://www.cctexas.com/government/ccpd/code-enforcement

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