breaking food jags pitch

Break the Food Jag: How to get Picky Kids to Eat New Foods

By Leila Moinpour

In 2012,

Research indicates 25% of 2-5 year olds are overweight or obese in the US.

This increases to 33% by the time they reach school-age. It doesn’t go away.

Source: Ogden, C. L., Carroll, M. D., Kit, B.K., & Flegal, K. M. (2012). Prevalence of obesity and trends in body mass index among U.S. children and adolescents, 1999-2010. Journal of the American Medical Association, 307(5), 483-490.

Decision Making & Persistence

Research shows that if a child is exposed a ‘target food’ item 10-15

times, he or she will eventually develop a tolerance, if not a liking

for it.

"Happy Mealtimes for Healthy Kids." National Food Service Management Institute, 2011. Web. 9 Dec. 2012.

As Effort Increases in Food prep,Persistence of exposure Decreases

Get My Child to to Eat Healthy

Persistence

Effort

100%

100%0%

As Effort Increases in Food prep,Persistence of exposure Decreases

Get My Child to to Eat Healthy

Persistence

Effort

100%

100%0%

Research shows that if a child is exposed a ‘target food’ item 10-15 times, he or she will eventually develop a tolerance, if not a liking

for it.

"Happy Mealtimes for Healthy Kids." National Food Service Management Institute, 2011. Web. 9 Dec. 2012.

www.Breakfoodjags.weebly.com

Leila Moinpourlmoinpour@gmail.com

Stanford University