break out: project communication and dissemination - koen de vos

Project Communication

Or Why Dissemination is called a „Work‟

Package

• Dissemination is not

project management

• Get your story straight

and coherent

• Use collaboration

tools …

• But do it wisely …

This is not about Internal Communication

Out of Scope:

Papers, Articles or Conferences

• We have to „channel‟

the demand

• Let it be known what

we‟re able of

• Building a brand

name of excellence

IBBT (=You) does demand-driven research

• Is it just the Academic

World?

• How can we reach

them?

• Online = public?

• Online = known?

• This is the hard part

Who‟s the target audience?

• Pick your weapons

• Posters & Flyers

• Project site

• Social media

• Publishing tools

• Affiliates – Channels !!!

Determine your strategy

What works: • Openlivinglabs.eu

• Knowledge Centre

• ENoLL Newsletter

• Slideshare/Scribd

• Local news

What didn‟t work • LinkedIn

• Twitter

• Project Portal Strategy

Case Study - Apollon

• Be Sensible

• Be Relevant

• DO NOT start a

project Twitter

Account

• Facebook is for Fun

Stuff

• Select what works

Social Media: Status Update

The Importance of Single Slides

Panel Management We‟ll find and motivate your test-users

Living Lab Methodology We‟ll show you how to set up a living lab project

Prototyping & testing We‟ll model a rough idea into a usable app for daily life and test it through

Simulate Your Business Draw, discuss and simulate your value chain and business model on the fly

European Network of Living Labs iLab.o hosts the Brussels Office for ENoLL

A toolbox for any project type: ICON, Living Lab, CIP, FP7, …

Can SMEs use Living Lab networks to test and enter new markets?

Homecare & ILS Energy Efficiency

eParticipation eManufacturing

APOLLON:

Advanced Pilots of Living Labs Operating in Networks

What is needed for cross-border Living Lab Networks?

Common methodology

Common ecosystem approach

Common research benchmark

Common platform guidelines

Common integration framework

• Building a Project

“Brand”

• Building a Project

“Community”

• Disseminating =

putting it online

Worst Practices – but common pitfalls

• Publish your results

• To the right audience

• At the right time

• Using existing channels

• Explained in simple terms

• In an enticing manner

Best Practices

http://be.linkedin.com/in/koendevos

http://twitter.com/kdevos

Is for friends

Too much grey hair

koen.de.vos@ibbt.be

Koen De Vos

IBBT-iLab.o Operations manager