brc ram™ – august ‘17 - frontpage€¦ · metro fm lesedi fm thobela fm motsweding fm...
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Small areas
Starting points
Households
Main respondents
BRC RAM™ AT A GLANCE...
Metro
Metro-skewed sample
60%Urban
20%
Rural
20%
Metro
41%Urban
28%Rural
31%
Province
Area type
Gender
Age
Race
Random selection Methodology
Placement interview
7-day diary
Re-Weighted to pop Weighting variables Annual universe update
IHS population estimates
4
REPRESENTATIVE SAMPLE…
30,000 households per annum
BRC RAM™ sample: representative of the South
African population on a National and Provincial level
300,000 households per annum
Sample that would be required to be representative of all small areas in
South Africa5
BRC RAM™ – VITAL SIGNS…
14,899
Random selection, household flooding
31,178
Households
Individuals
Jan’17-Jun’17 sample
7
Consistent area split (sample frame)
BRC RAM™ – VITAL SIGNS…
60%
Urban
Rural
20%
20%
Metro
Stations included
39269
Commercial and PBS stations
Community stations
8
THE METRO SAMPLE…
Source: BRC RAM Jan-Jun’17 (n=31,178)
60%
Urban Rural
20% 20%
Metro
41% 28% 31%
Sample Frame:
Population:
9
WEIGHTING…
Average weighting efficiency
APR-SEP’16 JUL-DEC’16 OCT’16-MAR’17 JAN’17-JUN’17
84% 81% 87% 89%
13
PROGRAMME INSIGHTS...
“Which of the following types of
broadcast/ topics do you normally
listen to on the radio?”
News
Current affairs
Music
Financial market
Competitions
Sports
Competitions
Weather
Traffic
Religious
Phone-in
Celebrity
Soapies
Advice
“And which do you listen to
most often?”
General radio preference,
not asked of a specific station
Can provide insight into general
preferences of a key demographic.
16
35
2011
6 7 7 5 4 2 1
Most often
83 82
5450 50 49
42 41 3935
2925
20
Listen to
LISTEN TO/MOST OFTEN…
Source: BRC RAM Jan’17-Jun’17, Main Respondents
%
%
Music News Religious Current affairs
Phone-in Soapies Advice Celebrity Weather Sports Traffic Compe-titions
Financial market
17
00
73
27
72
28
76
24
93
7Total
Mon-Fri
Sat
Sun
93% weekly reach =
36.6 million listeners listening anytime in the week
76% daily reach (Mon-Fri) =
30.1 million listeners on an average weekday
Oct’16-Mar’17
00
71
29
70
30
73
27
90
10Total
Mon-Fri
Sat
Sun
90% weekly reach =
35.7 million listeners listening anytime in the week
73% daily reach (Mon-Fri) =
29.0 million listeners on an average weekday
Jan’17-Jun’17
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178)
RADIO REACH is …
19
… EVERYWHERE!
91% =
9.1m
87% =
4.2m
94% =
7.1m
93% =
3.6m
90% =
2.6m
92% =
4.4m
83% =
725k
84% =
2.2m
85% =
1.7m
Source: BRC RAM™ Jan'17-Jun'17 (n=31,178)
GP MP
LP
NW
NC
WC
EC
FS
KZN
20
LONG LISTENING…
3h24 3h42 3h42 4h12 4h12 4h18 4h18 4h24 4h54
3h24 4h00 4h30
W
2h30 3h00 3h42 4h06
English Afrikaans Zulu Setswana Tsonga Sepedi Sesotho Xhosa Venda Ndebele Swati
2h42 3h42 3h48 4h00 4h00 4h06 4h12 4h24 4h24 4h30 4h42
Source: BRC RAM™ Jan'17-Jun'17 (n=31,178)
Total:
3h54
I W C B
GPMP
LPNW NCWCEC FSKZN
21
HEAVY LISTENING…
Heavy Medium Light(0.25-10 hours pw)(10.25-20 hours pw)(>20 hours pw)
Source: BRC RAM™ Jan’17-Jun’17 (n=28,299), filtered on radio listeners
50%27% 23%
22
LOYAL LISTENERS…
53 56 59 64 64 66 69 73 77
59 62 69
Setswana Afrikaans English Xhosa Zulu Sesotho Tsonga Ndebele Swati Sepedi Venda
55 57 59 62 62 66 66 71 71 72 80
Total:
63% listen to only one station
Source: BRC RAM™ Jan'17-Jun'17, Filter: radio listeners (n=28,299)
%
%
%
GP MP LPNW NCWC
EC FSKZN
23
DEVICE captures HOW…
Source: BRC RAM™ Jan'17-Jun'17 (n=31,178)
TVRadio Vehicle radio
Cell phone
Computer
2%10%
35% 26%
74%
24
Source: BRC RAM™ Jan'17-Jun'17 (n=31,178)
LOCATION captures WHERE…
Vehicle Work/University/ College
Restaurant/Shopping centre/ Airport
Home
86%
32%
9%6%
25
23
18
32
17
19
17
23
27
25
17
7
11
12
10
15
10
12
7
6
17
Station listening by DEVICECommercial and PBS
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
1
2
3
2
2
2
1
1
2
5
87
81
75
83
73
79
79
85
86
70
Ukhozi
Umhlobo Wenene
Metro FM
Lesedi FM
Thobela FM
Motsweding FM
Ikwekwezi
RSG
Gagasi FM
Munghana Lonene
37
42
39
33
48
39
41
17
40
52
TVRadio Vehicle radio
Cell phone
Computer
27
56
43
25
60
39
23
32
36
48
28
13
5
26
7
9
25
3
6
7
13
Station listening by DEVICECommercial and PBS
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
2
1
3
4
3
4
1
1
5
3
22
22
48
24
32
54
20
18
29
55
67
77
77
68
77
74
83
75
64
63
Jacaranda FM
East Coast Radio
Ligwalagwala
947
Kaya
Phalaphala
Heart FM
KFM
5FM
YFM
TVRadio Vehicle radio
Cell phone
Computer
28
26
27
55
37
35
28
25
24
58
37
4
8
9
12
5
24
4
1
1
21
Station listening by DEVICECommercial and PBS
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
2
2
3
3
5
3
5
2
1
10
29
18
21
31
21
59
43
6
12
36
82
80
69
69
69
65
71
89
70
67
Good Hope
Algoa FM
702
Radio 2000
OFM
Capricorn
North West FM
Lotus FM
Smile
SAfm
TVRadio Vehicle radio
Cell phone
Computer
29
30
19
44
30
59
11
14
1
1
2
Station listening by DEVICECommercial and PBS
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
7
3
1
2
2
43
41
1
55
27
65
61
78
86
53
Power
trufm
CapeTalk
Vuma
Classic FM
TVRadio Vehicle radio
Cell phone
Computer
30
23
19
23
16
20
4
18
22
6
36
14
4
8
3
0
2
13
5
4
11
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
3
2
3
0
0
0
3
2
1
0
78
84
62
90
93
76
71
79
79
68
Jozi
Kasie
Unitra (UCR-FM)
Radio Tygerberg
Voice of the Cape
Inkonjane
Vukani
Eden
Thetha
Bok Radio
44
46
73
17
9
38
47
27
30
14
Station listening by DEVICECommunity
TVRadio Vehicle radio
Cell phone
Computer
31
14
24
20
8
12
15
18
15
13
23
6
2
10
3
20
3
13
3
1
4
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
3
2
2
0
3
1
5
6
1
0
50
16
44
46
29
43
35
39
67
54
Station listening by DEVICECommunity
66
88
88
69
78
81
81
78
56
88
Radio Zibonele
CCFM
Mkhondo
Alfred Nzo
QwaQwa
Izwi LoMzansi
Voice of Tembisa
Moretele
Moutse
Nongoma
TVRadio Vehicle radio
Cell phone
Computer
32
16
18
23
16
15
10
29
0
7
0
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
6
1
0
1
0
43
41
36
26
23
Station listening by DEVICECommunity
63
87
89
70
87
Mahikeng
Kurara
Kofifi
Bayfm
Highway
TVRadio Vehicle radio
Cell phone
Computer
33
7
11
12
7
6
6
7
9
9
7
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommercial and PBS
98
98
91
97
97
96
94
92
96
99
Ukhozi
Umhlobo Wenene
Metro FM
Lesedi FM
Thobela FM
Motsweding FM
Ikwekwezi
RSG
Gagasi FM
Munghana Lonene
7
6
5
4
4
4
5
6
8
4
30
25
40
23
25
23
33
29
33
27
Vehicle Work/University/ College
Restaurant/Shopping centre/ Airport
Home
34
16
10
7
15
13
8
10
12
13
11
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommercial and PBS
4
4
6
5
4
9
5
4
5
7
59
47
35
66
47
32
37
37
55
44
73
83
96
74
88
97
91
83
76
90
Jacaranda FM
East Coast Radio
Ligwalagwala
947
Kaya
Phalaphala
Heart FM
KFM
5FM
YFM
Vehicle Work/University/ College
Restaurant/Shopping centre/ Airport
Home
35
13
9
12
6
14
9
10
7
8
9
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommercial and PBS
6
4
2
3
3
5
3
5
5
2
32
29
57
42
37
38
35
26
63
41
90
88
78
88
76
98
90
89
71
86
Good Hope
Algoa FM
702
Radio 2000
OFM
Capricorn
North West FM
Lotus FM
Smile
SAfm
Vehicle Work/University/ College
Restaurant/Shopping centre/ Airport
Home
36
13
7
1
12
7
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommercial and PBS
6
8
0
5
4
40
26
48
47
62
86
91
79
94
66
Power
trufm
CapeTalk
Vuma
Classic FM
Vehicle Work/University/ College
Restaurant/Shopping centre/ Airport
Home
37
7
11
13
7
2
1
17
16
4
7
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommunity
94
93
94
95
96
100
92
92
98
75
Jozi
Kasie
Unitra (UCR-FM)
Radio Tygerberg
Voice of the Cape
Inkonjane
Vukani
Eden
Thetha
Bok Radio
4
8
17
2
1
3
14
4
2
4
33
28
31
19
21
6
21
18
9
40
Vehicle Work/University/ College
Restaurant/Shopping centre/ Airport
Home
38
9
7
9
4
12
17
6
7
1
5
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommunity
3
2
10
2
0
4
1
3
4
4
23
25
34
19
19
25
26
15
20
24
94
94
95
96
100
93
96
100
94
100
Radio Zibonele
CCFM
Mkhondo
Alfred Nzo
QwaQwa
Izwi LoMzansi
Voice of Tembisa
Moretele
Moutse
Nongoma
Vehicle Work/University/ College
Restaurant/Shopping centre/ Airport
Home
39
10
6
0
3
3
Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommunity
4
8
4
0
1
39
15
24
17
19
95
100
97
91
94
Mahikeng
Kurara
Kofifi
Bayfm
Highway
Vehicle Work/University/ College
Restaurant/Shopping centre/ Airport
Home
40
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun
THE CURVE (LONG, HEAVY, LOYAL)
Radio listening by ¼ hour - National Ave ¼ hour (Mon–Fri; Sat–Sun)
%
Source: BRC RAM™ Jan'17-Jun'17 (n=31,178)
41
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun
%
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Eastern Cape: n=3,972)
81
40
21
11
2
Device
97
26
10
8
Location
Eastern Cape
00
71
29
70
30
76
24
92
8
Listening
Avg. per day
4h24
Total
Mon-Fri
Sat
Sun
%%%
44
69
5
5
3
3
2
2
1
2
1
69
6
4
3
2
2
2
1
1
1
Umhlobo Wenene
Ukhozi
Algoa FM
Metro FM
Unitra (UCR-FM)
Inkonjane
Alfred Nzo
RSG
Vukani
trufm
Oct-Mar
Jan-Jun
51
7
5
5
4
4
3
2
2
1
52
7
6
5
4
3
3
2
2
2
Umhlobo Wenene
Algoa FM
Ukhozi
Metro FM
Unitra (UCR-FM)
Vukani
Inkonjane
trufm
Alfred Nzo
RSG
Oct-Mar
Jan-Jun
EASTERN CAPE - SHARE
Share of Listening
(% of 8.1b listening minutes a week)
Share of Audience
(% of 4.4m listeners who listen in a week)
Source: BRC RAM™ Oct'16-Mar'17 (n=4,006); Jan'17-Jun'17 (n=3,972)
% %45
%
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Free State: n=1,320)
83
35
19
11
3
Device
97
25
8
6
Location
00
67
33
63
37
68
32
85
15
Listening
Avg. per day
4h54
Total
Mon-Fri
Sat
Sun
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun
Free State
%%%
47
68
5
5
4
2
3
2
2
2
1
65
5
5
3
3
3
2
2
1
1
Lesedi FM
OFM
RSG
QwaQwa
Ukhozi
Mosupatsela
Metro FM
Motheo
Umhlobo Wenene
5FM
Oct-Mar
Jan-Jun
FREE STATE - SHARE
Share of Listening
(% of 3.5b listening minutes a week)
Share of Audience
(% of 1.7m listeners who listen in a week)
Source: BRC RAM™ Oct'16-Mar'17 (n=1,313); Jan'17-Jun'17 (n=1,320)
58
5
5
4
4
2
2
2
2
2
54
5
5
4
3
3
3
2
2
2
Lesedi FM
OFM
QwaQwa
Metro FM
RSG
Umhlobo Wenene
Motheo
Ukhozi
Mosupatsela
5FM
Oct-Mar
Jan-Jun
% %48
%
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Gauteng: n=10,708)
82
37
36
11
3
Device
93
44
13
5
Location
00
71
29
70
30
73
27
91
9
Listening
Avg. per day
3h24
Total
Mon-Fri
Sat
Sun
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun
Gauteng
%%%
50
GAUTENG - SHARE
Share of Listening
(% of 13.0b listening minutes a week)
Share of Audience
(% of 9.1m listeners who listen in a week)
Source: BRC RAM™ Oct'16-Mar'17 (n=10,902); Jan'17-Jun'17 (n=10,708)
13
13
14
6
7
5
4
4
4
4
14
13
13
6
6
5
4
4
4
4
Ukhozi
Metro FM
Lesedi FM
Thobela FM
Jacaranda FM
Motsweding FM
Kaya
Ikwekwezi
947
Jozi
Oct-Mar
Jan-Jun
16
11
11
6
5
6
5
5
4
3
16
12
11
6
6
5
5
5
4
4
Metro FM
Ukhozi
Lesedi FM
Kaya
947
Jacaranda FM
Motsweding FM
Thobela FM
YFM
Jozi
Oct-Mar
Jan-Jun
% %51
%
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (KwaZulu-Natal: n=4,949)
89
37
29
6
2
Device
97
36
9
9
Location
00
71
29
72
28
76
24
94
6
Listening
Avg. per day
3h42
Total
Mon-Fri
Sat
Sun
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun
KwaZulu-Natal
%%%
53
KWAZULU-NATAL - SHARE
Share of Listening
(% of 11.1b listening minutes a week)
Share of Audience
(% of 7.1m listeners who listen in a week)
Source: BRC RAM™ Oct'16-Mar'17 (n=5,376); Jan'17-Jun'17 (n=4,949)
67
12
7
3
1
1
1
1
1
65
11
7
4
1
1
1
1
1
0
Ukhozi
Gagasi
East Coast Radio
Metro FM
Lotus FM
Umhlobo Wenene
Izwi LoMzansi
Nongoma
Hindvani
Imbokodo
Oct-Mar
Jan-Jun
54
14
10
4
2
1
1
1
1
51
15
11
5
2
1
1
1
1
1
Ukhozi
Gagasi
East Coast Radio
Metro FM
Lotus FM
Izwi LoMzansi
Umhlobo Wenene
5FM
Nongoma
Radio 2000
Oct-Mar
Jan-Jun
-
-
% %54
%
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Limpopo: n=2,309)
71
57
21
20
4
Device
99
30
6
6
Location
00
75
25
74
26
78
22
93
7
Listening
Avg. per day
4h18
Total
Mon-Fri
Sat
Sun
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun
Limpopo
%%%
56
LIMPOPO - SHARE
Share of Listening
(% of 6.5b listening minutes a week)
Share of Audience
(% of 3.6m listeners who listen in a week)
Source: BRC RAM™ Oct'16-Mar'17 (n=2,326); Jan'17-Jun'17 (n=2,309)
47
18
14
3
1
1
1
1
1
0
51
16
13
3
2
1
1
1
1
0
Thobela FM
Phalaphala
Munghana Lonene
Capricorn
Ikwekwezi
Motsweding FM
Moutse
Metro FM
Jacaranda FM
Radio 2000
Oct-Mar
Jan-Jun
44
14
13
5
2
1
1
2
1
0
47
13
12
5
2
2
2
2
1
1
Thobela FM
Phalaphala
Munghana Lonene
Capricorn
Metro FM
Ikwekwezi
Motsweding FM
Moutse
Jacaranda FM
Radio 2000
Oct-Mar
Jan-Jun
% %57
%
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Mpumalanga: n=1,666)
78
46
31
18
3
Device
96
41
8
7
Location
00
73
27
72
28
74
26
90
10
Listening
Avg. per day
4h12
Total
Mon-Fri
Sat
Sun
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun
Mpumalanga
%%%
59
MPUMALANGA - SHARE
Share of Listening
(% of 4.6b listening minutes a week)
Share of Audience
(% of 2.6m listeners who listen in a week)
Source: BRC RAM™ Oct'16-Mar'17 (n=1,599); Jan'17-Jun'17 (n=1,666)
28
25
6
9
4
3
3
3
1
1
28
24
10
9
4
4
3
3
2
2
Ligwalagwala
Ikwekwezi
Munghana Lonene
Ukhozi
Thobela FM
Jacaranda FM
Metro FM
Mkhondo
Lesedi FM
947
Oct-Mar
Jan-Jun
23
21
11
5
5
6
5
2
3
1
22
20
12
7
5
5
4
3
2
2
Ligwalagwala
Ikwekwezi
Ukhozi
Munghana Lonene
Jacaranda FM
Metro FM
Thobela FM
Mkhondo
Nkomazi
947
Oct-Mar
Jan-Jun
% %60
%
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (North West: n=1,315)
80
40
21
10
3
Device
96
29
6
4
Location
00
64
36
61
39
65
35
84
16
Listening
Avg. per day
4h12
Total
Mon-Fri
Sat
Sun
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun
North West
%%%
62
NORTH WEST - SHARE
Share of Listening
(% of 3.9b listening minutes a week)
Share of Audience
(% of 2.2m listeners who listen in a week)
Source: BRC RAM™ Oct'16-Mar'17 (n=1,288); Jan'17-Jun'17 (n=1,315)
47
9
6
3
3
3
1
3
1
50
6
6
4
3
3
3
3
2
2
Motsweding FM
Lesedi FM
North West FM
Metro FM
OFM
RSG
Thobela FM
Mahikeng
Jacaranda FM
Village
Oct-Mar
Jan-Jun
42
8
10
5
3
2
4
2
1
44
9
7
6
3
3
3
3
2
2
Motsweding FM
North West FM
Lesedi FM
Metro FM
Jacaranda FM
Village
RSG
Mahikeng
Thobela FM
OFM
Oct-Mar
Jan-Jun
-
-% %
63
%
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Northern Cape: n=606)
76
44
22
18
2
Device
95
26
12
10
Location
00
70
30
64
36
67
33
83
17
Listening
Avg. per day
4h18
Total
Mon-Fri
Sat
Sun
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun
Northern Cape
%%%
65
24
23
8
5
2
3
2
0
1
26
22
12
8
5
3
3
2
2
1
Motsweding FM
RSG
OFM
Kurara
Lesedi FM
Metro FM
KFM
5FM
Umhlobo Wenene FM
SAfm
Oct-Mar
Jan-Jun
NORTHERN CAPE - SHARE
Share of Listening
(% of 1.3b listening minutes a week)
Share of Audience
(% of 0.7m listeners who listen in a week)
Source: BRC RAM™ Oct'16-Mar'17 (n=608); Jan'17-Jun'17 (n=606)
24
27
5
4
0
1
3
1
0
29
26
10
7
3
2
2
1
1
0
Motsweding FM
RSG
OFM
Kurara
Lesedi FM
Umhlobo Wenene
Metro FM
5FM
KFM
Radio 2000
Oct-Mar
Jan-Jun
- -
% %66
%
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Western Cape: n=4,333)
85
31
29
6
2
Device
94
36
14
6
Location
00
70
30
70
30
73
27
87
13
Listening
Avg. per day
3h42
Total
Mon-Fri
Sat
Sun
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun
Western Cape
%%%
68
WESTERN CAPE - SHARE
Share of Listening
(% of 6.7b listening minutes a week)
Share of Audience
(% of 4.2m listeners who listen in a week)
Source: BRC RAM™ Oct'16-Mar'17 (n=4,528); Jan'17-Jun'17 (n=4,333)
30
13
9
10
5
3
2
3
3
2
33
12
9
8
6
4
3
3
3
2
Umhlobo Wenene
Heart FM
KFM
RSG
Good Hope
Metro FM
Eden
Voice of the Cape
Radio Tygerberg
CCFM
Oct-Mar
Jan-Jun
22
12
11
8
8
5
4
3
2
1
23
12
11
8
8
5
3
3
3
3
Umhlobo Wenene
Heart FM
KFM
Good Hope
RSG
Metro FM
Radio Tygerberg
Radio Zibonele
Smile
Eden
Oct-Mar
Jan-Jun
% %69
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178)
KEY STATION MEASURES Commercial and PBS
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Oct'16-Mar'17 Jan'17-Jun'17 Oct'16-Mar'17 Jan'17-Jun'17
Ukhozi 5,748 5,497 7,600 7,574
Umhlobo Wenene 4,226 4,119 5,501 5,422
Metro FM 2,395 2,371 4,007 4,044
Lesedi FM 2,522 2,245 3,513 3,212
Thobela FM 2,095 2,234 2,842 2,939
Motsweding FM 1,775 1,698 2,601 2,538
Ikwekwezi 1,013 983 1,401 1,337
RSG 931 897 1,260 1,246
Gagasi 888 882 1,327 1,397
Munghana Lonene 802 797 1,098 1,057
71
62
57
29
57
70
49
52
50
39
69
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178); ranked on Avg. daily cume
KEY STATION MEASURES Commercial and PBS
58
60
26
55
71
50
52
44
34
72
Ukhozi 3h06 3h12
Umhlobo Wenene 3h42 3h42
Metro FM 1h42 1h48
Lesedi FM 3h24 3h18
Thobela FM 3h18 3h36
Motsweding FM 2h48 3h00
Ikwekwezi 3h00 3h12
RSG 3h18 3h00
Gagasi 2h18 2h06
Munghana Lonene 3h24 3h42
Oct’16-Mar’17
Avg. hrs p.dExclusive listeners (%)
Jan’17-Jun’17 Oct’16-Mar’17 Jan’17-Jun’17
72
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178)
KEY STATION MEASURES Commercial and PBS
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Oct'16-Mar'17 Jan'17-Jun'17 Oct'16-Mar'17 Jan'17-Jun'17
Jacaranda FM 772 741 1,191 1,136
East Coast Radio 725 730 1,010 1,101
Ligwalagwala 738 691 990 931
947 550 604 810 913
Kaya 512 566 848 931
Phalaphala 629 560 785 696
Heart FM 545 501 755 736
KFM 486 486 726 736
5FM 474 446 757 732
YFM 377 395 626 665
73
Jacaranda FM 2h18 2h12
East Coast Radio 1h54 1h48
Ligwalagwala 3h24 3h30
947 1h48 1h36
Kaya 1h30 1h30
Phalaphala 4h00 4h12
Heart FM 2h54 2h30
KFM 2h12 2h06
5FM 1h36 1h24
YFM 1h36 1h30
41
57
55
35
20
77
47
46
30
23
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178); ranked on Avg. daily cume
KEY STATION MEASURES Commercial and PBS
44
50
56
35
17
78
44
41
29
21
Oct’16-Mar’17
Avg. hrs p.dExclusive listeners (%)
Jan’17-Jun’17 Oct’16-Mar’17 Jan’17-Jun’17
74
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178)
KEY STATION MEASURES Commercial and PBS
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Oct'16-Mar'17 Jan'17-Jun'17 Oct'16-Mar'17 Jan'17-Jun'17
Good Hope 318 336 509 536
Algoa FM 355 330 544 511
702 279 279 428 448
Radio 2000 195 224 371 412
OFM 169 200 248 294
Capricorn 195 190 329 298
North West FM 181 160 306 287
Lotus FM 171 135 258 206
Smile 96 114 140 164
SAfm 85 87 145 143
75
36
46
24
16
67
32
23
46
51
21
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178); ranked on Avg. daily cume
KEY STATION MEASURES Commercial and PBS
30
47
20
11
63
31
20
33
55
29
Good Hope 1h48 1h42
Algoa FM 1h54 1h48
702 1h42 1h42
Radio 2000 1h24 1h24
OFM 3h24 3h36
Capricorn 1h48 2h12
North West FM 2h06 1h54
Lotus FM 1h36 1h48
Smile 1h48 1h42
SAfm 1h30 1h30
Oct’16-Mar’17
Avg. hrs p.dExclusive listeners (%)
Jan’17-Jun’17 Oct’16-Mar’17 Jan’17-Jun’17
76
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178)
KEY STATION MEASURES Commercial and PBS
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Oct'16-Mar'17 Jan'17-Jun'17 Oct'16-Mar'17 Jan'17-Jun'17
Power 83 84 126 138
trufm 71 77 151 158
CapeTalk 76 66 97 92
Vuma 28 34 44 54
Classic FM 29 32 51 60
Rise FM - - 37 45
Magic828 AM - - 24 16
77
14
0
48
23
24
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178); ranked on Avg. daily cume
KEY STATION MEASURES Commercial and PBS
16
5
33
13
13
Power 2h00 2h06
trufm 1h18 1h24
CapeTalk 2h36 2h12
Vuma 1h54 1h42
Classic FM 1h12 1h00
Oct’16-Mar’17
Avg. hrs p.dExclusive listeners (%)
Jan’17-Jun’17 Oct’16-Mar’17 Jan’17-Jun’17
78
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178)
KEY STATION MEASURES Community
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Oct'16-Mar'17 Jan'17-Jun'17 Oct'16-Mar'17 Jan'17-Jun'17
Jozi 331 342 522 574
Kasie 147 172 223 258
Unitra (UCR-FM) 185 139 299 235
Radio Tygerberg 140 124 221 202
Voice of the Cape 111 111 143 146
Inkonjane 104 103 184 171
Vukani 132 103 263 222
Eden 50 100 87 163
Thetha 104 95 159 156
Bok Radio 71 91 95 124
79
27
10
5
39
39
33
0
46
64
71
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178); ranked on Avg. daily cume
KEY STATION MEASURES Community
27
12
3
39
44
30
0
51
49
64
Jozi 2h24 2h06
Kasie 1h24 1h30
Unitra (UCR-FM) 1h54 2h00
Radio Tygerberg 2h18 2h06
Voice of the Cape 3h12 3h00
Inkonjane 1h48 2h24
Vukani 1h30 1h06
Eden 3h06 3h12
Thetha 2h54 2h36
Bok Radio 1h36 1h54
Oct’16-Mar’17
Avg. hrs p.dExclusive listeners (%)
Jan’17-Jun’17 Oct’16-Mar’17 Jan’17-Jun’17
80
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178)
KEY STATION MEASURES Community
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Oct'16-Mar'17 Jan'17-Jun'17 Oct'16-Mar'17 Jan'17-Jun'17
Radio Zibonele 80 91 161 198
CCFM 101 87 158 148
Mkhondo 59 82 86 120
Alfred Nzo 82 77 128 145
QwaQwa 83 76 117 119
Izwi LoMzansi 79 71 126 118
Voice of Tembisa 61 69 102 113
Moretele 85 67 127 112
Moutse 72 67 108 102
Nongoma - 59 - 80
81
20
37
24
27
27
14
26
56
36
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178) ; ranked on Avg. daily cume
KEY STATION MEASURES Community
19
31
25
23
39
18
31
52
34
50
Radio Zibonele 1h48 1h48
CCFM 2h12 2h24
Mkhondo 3h18 2h54
Alfred Nzo 3h24 2h36
QwaQwa 3h00 2h12
Izwi LoMzansi 2h00 2h00
Voice of Tembisa 1h48 1h48
Moretele 3h06 2h30
Moutse 4h00 2h12
Nongoma - - 2h48
Oct’16-Mar’17
Avg. hrs p.dExclusive listeners (%)
Jan’17-Jun’17 Oct’16-Mar’17 Jan’17-Jun’17
82
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178)
KEY STATION MEASURES Community
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Oct'16-Mar'17 Jan'17-Jun'17 Oct'16-Mar'17 Jan'17-Jun'17
Mahikeng 86 56 126 84
Kurara - 55 - 73
Kofifi 44 53 65 85
Bayfm 56 52 85 81
Highway 52 50 74 70
83
32
48
29
30
Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178); ranked on Avg. daily cume
KEY STATION MEASURES Community
20
47
31
22
40
Mahikeng 2h30 2h54
Kurara - - 3h00
Kofifi 3h00 2h18
Bayfm 1h36 1h30
Highway 1h36 1h42
Oct’16-Mar’17
Avg. hrs p.dExclusive listeners (%)
Jan’17-Jun’17 Oct’16-Mar’17 Jan’17-Jun’17
84
7
3162
7313
13
ES SEM™ DATA in BRC RAM…
SEM 14,9 million (13%)
SEM 26,7 million (17%)
SEM 35,2 million (14%)
SEM 43,9 million (10%)
SEM 54,1 million (10%)
% % % % %
SEM 63,2 million (8%)
SEM 73,4 million (9%)
SEM 82,8 million (7%)
SEM 92 million (5%)
SEM 102,6 million (7%)
% % % % %
60 21
19
4533
22 22
39
40
12
35 53
5
2965
3
3463
2
29
69
32
69
Source: Establishment Survey Jul-Dec’16
Rural Urban Metro
88
Rural Urban Metro
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