braun watch & clock catalog 2013

Watchescollection

• Classic watches

• Digital watches

• Sports watches

• Prestige watches

Clockscollection

• Analogue clocks

• Digital clocks

• Wall clocks

2013 Watch & clock collection

"Less but better"Dieter Rams

As head of design at Braun, Dieter Rams emerged as one of

the most influential industrial designers of the late 20th century

by defining an elegant, legible, yet rigorous visual language for

its products. He defined ten principles of good design.

1. Good design is innovative

2. Good design makes a product useful

3. Good design is aesthetic

4. Good design makes a product understandable

5. Good design is unobtrusive

6. Good design is honest

7. Good design is long-lasting

8. Good design is thorough down to the last detail

9. Good design is environmentally friendly

10. Good design is as little design as possible

Ten principles of good designBRAUN Design

5

6

In 1921, engineer Max Braun estab-lished his company in Frankfurt am Main, first making radio parts and by 1929 complete power amplifiers and radio sets. Max Braun was one of the first manufacturers in Europe to com-bine radios and record players in a single unit.

During World War II, Braun was compelled to more or less abandon products for the civilian sector, and in 1944, the Frankfurt factories were nearly entirely destroyed. With 150 employees, Max Braun began re-building his company in 1945.

Max Braun died suddenly in Novem-ber 1951. His sons Artur (26) and Erwin (30) had to take over compa-ny management from one day to the next. As early as 1951, Braun broth-ers introduced an employee maga-zine, soon followed by the ground-breaking Braun Health Center and a modern cafeteria offering high-quali-ty, nutritious meals – traditions contin-ued up until today.

The starting point for the new design concept was a positive assessment of the potential shopper: intelligent and open-minded, someone who appreciated unobtrusive products which left him or her ample freedom for personal fulfilment. After a landmark speech by design-er Wilhelm Wagenfeld on industrial design and the responsibility of the entrepreneur, Erwin Braun felt so strongly confirmed in his plans that he immediately commissioned Wa-genfeld with a design assignment. Seeking further designers, Braun in late 1954 discovered the fledgling “Hochschule fuer Gestaltung” de-sign academy in Ulm, which set out to carry on the work of the Bauhaus movement disbanded by the Nazis in 1933.

The Braun logo with the distinctive raised and rounded “A” in the middle was born in 1934.

1950 saw the launch of the first elec-tric shaver, the “S 50”, combining an oscillating cutter block with an ul-tra-thin yet stable steel foil clamped above it. This principle – in further refined and perfected form – is em-ployed in Braun shavers up to the present day.

1921 1944 1951

1934 1950 1954

7

The hiring of 23-year-old Dieter Rams, in 1955, had far-reaching im-plications. Rams started as an inte-rior designer and soon became the nucleus of Braun’s own design de-partment. Gradually, the new design style spread not only to the entire product line, but also to all communi-cations instruments – from stationery and use instructions all the way to advertising. This gave Braun a cor-porate identity long before the term was even coined.

The new design concept implement-ed by Dieter Rams and the Braun design team quickly gained fame; as early as in the late 1950’s, Braun products were selected for presti-gious permanent collections such as at the MoMa in New York. During this period, Braun’s traditional strength in radios, record players and combined hi fi units continued.

TFG2 (1968)

SK4 (1956)

In the 1990’s two important busi-ness segments emerged: electrical oral care and female hair removal. A unique partnership between Braun and Oral-B led to the creation of elec-tric toothbrushes designed by the Braun design team – a partnership still successful today within P&G. Braun also acquired Silk-épil epila-tors and expanded this into a leading international brand for female beauty.

Clocks, watches and calculators were important primarily in the 1980’s and set new design standards for clarity and reduction, combined with innovative technology. During the 1980’s Braun concluded its presence in the HiFi business with an exclu-sive ‘Limited edition’ to then focus on the more lucrative small appliance sector, in particular personal care and household products. Shavers became – and still are today - the biggest business segment for Braun, featuring design innovations such as two-component molding to achieve soft nubs on a hard housing, for bet-ter handling.

Today Braun focuses on the four key segments: male grooming with Braun Series electric shavers, female grooming with Silk-épil epilators, Satin Hair with hair care appliances and household with Multiquick hand blenders and other useful kitchen helpers. The company’s values still share the original vision of the Braun brothers: creating products based on respect for people – employees and customers – and using design as an essential medium to achieve this. As expressed by Braun’s Head of De-sign Oliver Grabes, Braun’s design philosophy is based on its rich past tradition, but it continues to evolve to meet consumer needs of the future.

1955

1980 2011

1958 1997

ABW30 (1982) ET66 (1987)

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iF award

BraunwatchesandclockswereawardedatotalofsixprestigiousiFawardsandtwoacclaimedgoldiFawardsattheannualceremonyinMunichon9thFebruary2012.TheiFdesignawardwasestablishedin1953andisoneofthemosthighlysoughtafterawardsfordesignexcellence.Braunisworldrenownedforitscharacter-istic,style-definingformlanguage.ItisBraun’scomprehensivetechnicalanddesignqualitythatmakeseveryproductsofascinating.ThereflectionofthistechnicalexcellenceinthedesignofBraunproductshasbecomeawatchwordininternationalindustryinthe20thand21stcenturies.

Red Dot design award

BraunwatchesandclockswereawardedatotaloftenprestigiousRedDotawardsandtwoacclaimedRedDot‘honourablementions’TheRedDotdesignawarddatesbackto1955andisnowoneoftheworld’slarg-estandmostdistinguisheddesigncompetitions.RedDotstandsforbelongingtothebestindesignandbusi-ness.Excellentdesignisselectedbycompetentexpertjuriesintheareasofproductdesign,communicationdesign,anddesignconcepts.WinningproductsarepresentedintheRedDotDesignMuseumonthepremisesofthehistoricalZollvereinCoalMineIndustrialComplexinEssen.In2012,1800companiesanddesignersfrom58countriesregisteredtothe“RedDotaward:productdesign”.Withinthecompetition's19differentcatego-ries,atotalof4515registrationsweresubmitted,butonlythebestwereawarded.

BraunDigitalclockrangeTheBraunDigitaltravel,alarmandradioclocksreceivedsixRedDotawardsfromthejuryofleadinginternationaldesignexpertsin2012.Thisrangeofinnovativeandcuttingedgeclocksaredesignedforthe21stcentury,reflectingBraun’scorephilosophythatdesignmirrorsfunctionality.Heretechnicalexcellenceandqualitycombinetoformthenewaesthetic.

Design awards 2012

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BraunPrestigedigitalTheBraunPrestigedigitalwatchreceivedfouriFandfourRedDotproductdesignawardsfromthejuryofleadinginternationaldesignexpertsin2012.Thestateofthearttechnologyisreflectedinitscuttingedgedesign,encapsulatingBraun’scorevaluesoffunctionality,qualityandaesthetics.

BN0106SLBTG

BraunSportschronographTheBraunSportschronographwatchreceivedtwoiFproductdesignawardsfromthejuryofleadinginternationaldesignexpertsin2012.Theone-pieceintegratedflowofthehighgradesiliconstraptogetherwiththestainlesssteelbezelcreatesafunctionalaestheticthatresonateswithmoderntimes.

BN0115whBkBkG

BraunClassicchronographTheoutstandingdesignconceptoftheBraunClassicchronographwatchreceivedtwoGoldiFproductdesignawardsandtwoRedDothonourablementionsfromthejuriesofleadinginternationaldesignexpertsin2012.Thiswatchexemplifiesclean,moderndesign,mak-ingittimelesslyclassic.

BN0035whBkG

Design awards 2013

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BNC009BK,BNC009WHFollowingtheReddotawardsof2012theseexceptionalBraunDigitalalarmclockswererecognisedonceagain-thistimereceivingtwogoldiFawardsfromthejuryofleadinginternationaldesignexpertsin2013.

BNC010BK,BNC010WHFollowingtheReddotawardsof2012theseexceptionalBraunDigitalFM/AMradioclockswererecognisedonceagain-thistimereceivingtwogoldiFawardsfromthejuryofleadinginternationaldesignexpertsin2013.

iF award

BraunwatchesandclockswereawardedatotaloffourprestigiousiFawardsandsixacclaimedgoldiFawardsattheannualceremonyinMunichon22ndFebruary2012.TheiFdesignawardwasestablishedin1953andisoneofthemosthighlysoughtafterawardsfordesignexcellence.

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BN0095FollowingthesuccessoftheBraunPrestigedigitalwatchin2012,whereitwonboththeiFawardandReddotaward,thenewBraunPrestigeanaloguewatchhasitselfbeenrecognisedbyreceivingtwogoldiFawardsfromthejuryofleadinginternationaldesignexpertsin2013.ThecaseofthisBraunanaloguewatchiscarvedofonesingleblockofsteel.Thisone-piece’constructioneliminatestheneedforacase-backandinturnremovestheelementofpotentialleakage.TheSwissmovementismountedintothecasefromthetopbeforebeingcoveredandsealedbythesapphirecrystal.ThisallowedtheBraundesignerstotaperthebottompartofthewatchmoreelegantlyandattachthebandlugsinsuchawaythatwouldnotbepossiblewithconventionalwatchconstruction.

BNC013BK,BNC013WHThenewBraunDigitalweatherstationclockhasbeenimmediatelyrecognisedasadesigniconbyreceivingtwogoldiFawardsfromthejuryofleadinginternationaldesignexpertsin2013.Thisclockreinventsthetraditionalweatherstation.Itsbeautifulformhasbeencreatedtobeashow-pieceinthehome,whilsttheuniquecustomisableinterfaceistrulyapleasuretouse.

Watch collection

Scratch resistant mineral glassExtraprotectionagainstsurfacescratchesandabrasion

30m water resistantProtectionagainstcondensationandwaterpenetration

50m water resistantProtectionagainstcondensationandwaterpenetration

Scratch resistant coated glassProtectionagainstsurfacescratchesandabrasion

Radio controlledThetimeisautomaticallysetusingtheradiocontrolledsignal

Date displayClearvisibledatewindow

Alarm functionAlarmsoundsatsettime

Quartz chronograph movementHour,minuteandsecondmulti-eyedisplay

Quartz 3 hand movementHour,minute,second

12/24 hour time displayDisplaysboth12and24hour

Electro luminescent displayThedialcanbeilluminatedforviewinginlowlight

Digital LCD displayLargedigitalfrontforaquickandeasilyreadabledisplay

Functions

Classicwatches

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BN0035whBkG

BN0035BkBkG

� Quartzchronographmovement� Datedisplay� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� 40mmxD9.5mm� 2yearwarranty� iFandRedDotawards2012

BN0035Classicwatch

40 9.5

40

17

BN0021BkBkG

BN0024whBkG

BN0021BN0024Classicwatch

� Quartz3handmovement� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� BN0021BKBKG: 38mmxD9mm

BN0024WHBKG: 38mmxD8.5mm� 2yearwarranty

18

BN0011BkBkL

BN0021BkBkL

BN0011whwhL

BN0021whwhL

BN0011BN0021LadiesClassicwatch

� Quartz3handmovement� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� BN0011: 33mmxD8mm

BN0021: 31mmxD8mm� 2yearwarranty

31

31

19

BN0032whBkG BN0032BkBkG

BN0032whSLMhG BN0032BkBkMhG

� Quartz3handmovement� Datedisplay� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� Meshstrap� 40mmxD8mm� 2yearwarranty

BN0032Classicwatch

20

BN0031whSLMhL

BN0031BkBkMhL

� Quartz3handmovement� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Meshstrap� 33mmxD8mm� 2yearwarranty

BN0031LadiesClassicwatch

33

33

8

21

BN0082whSLMhG BN0082GYSLMhG

BN0082BkBkMhG

� Quartz3handmovement� Datedisplay� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Meshstrap� 42mmxD10.5mm� 2yearwarranty

BN0082Classicwatch

22

� Radiocontrolled3handmovement (DCF/MSF)� LCDseconds/datedisplay� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Meshstrap� 42mmxD11.5mm� 2yearwarranty

BN0087BkBkMhG

BN0087whSLMhG BN0087GYSLMhG

BN0087Classicwatch

42 11.5

42

23

BN0035whSLBkG BN0035BkGNBkG

BN0032BkSLBkG

� BN0035:Quartzchronographmovement� BN0032:Quartz3handmovement� Datedisplay� 30mwaterresistant� Mattstainlesssteelcase� Blackceramicbezel� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� BN0035: 40mmxD10mm� BN0032: 40mmxD8.7mm� 2yearwarranty

BN0032BN0035Classicwatch(ceramicbezel)

40 10

40

40 8.7

40

24

� Quartz3handmovement� 30mwaterresistant� Mattstainlesssteelcase� Ceramicbezel� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� 31mmxD8.7mm� 2yearwarranty

BN0021whwhwhL

BN0021BkBkBkL

BN0021LadiesClassicwatch(ceramicbezel)

31 8.7

31

Digitalwatches

26

BN0076Digitalwatch

� Digitaldisplay� Electroluminescentdisplay� Time/Date� 30mwaterresistant� Mattstainlesssteelcase� Screwoncaseback� Scratchresistantmineralglass� Leatherstrap� W30mmxH41mmxD10mm� 2yearwarranty

BN0076SLBkG

30 10

41

BN0036Digitalwatch

� Globalradiocontrolleddigitaldisplay� UK/EU/US/JPtimezone� Electroluminescentdisplay� 12/24hourtimedisplay� Date� 50mwaterresistant� Mattblackplatedstainlesssteelcase� Glasscaseback� Scratchresistantmineralglass� Meshstrap� 40mmxD10mm� 2yearwarranty

BN0036BkBkMhG

40 10

40

27

BN0046BkBkG

BN0046BkBkL

BN0046Gents&LadiesDigitalwatch

� Digitaldisplay� 12/24hourtimedisplay� PMindicator� Date� 50mwaterresistant� Mattblackplatedstainlesssteelcase� Screwoncaseback� Scratchresistantmineralglass� Leatherstrap� BN0046BKBKL:W31mmxH31mmxD8mm

BN0046BKBKG:W36mmxH36mmxD7.3mm� 2yearwarranty

31 368 7.3

3136

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Sportswatches

30

BN0115whBkBkG

BN0115BkBkBkG

� Quartzchronographmovement� 50mwaterresistant� Scratchresistantmineralglass� Mattplasticcase� Screwoncaseback� Siliconestrap� 46mmxD12.5mm� 2yearwarranty� iFaward2012

BN0115Sportswatch

46 12.5

46

31

BN0111whGYG

BN0111whBLG

� Quartz3handmovement� 50mwaterresistant� Scratchresistantmineralglass� Mattplasticcase� Screwoncaseback� Siliconestrap� 46mmxD12.5mm� 2yearwarranty

BN0111Sportswatch

46 12.5

46

32

BN0111BkLGYG BN0111BkBkG

BN0111BkORG

� Quartz3handmovement� 50mwaterresistant� Scratchresistantmineralglass� Mattplasticcase� Screwoncaseback� Siliconestrap� 46mmxD12.5mm� 2yearwarranty

BN0111Sportswatch

46 12.5

46

Prestigedigitalwatch

34

BN0106SLBTG BN0106SLBkG

� Ven_10.1digitalmodule� LCdisplaybacklitbyLED� EasySkroll®V2.0operatingsystem� Energysavingmotiondetector� Updatablesoftware� Chronograph&Countdown� 100yearperpetualcalendar

withday(5languages)� 30mwaterresistant� Stainlesssteelcase� K1hardenedcrystal� Scratchresistantmineralglass� Blackrubberstrap� Stainlesssteelbracelet� W36.7mmxH42mmxD10mm� 2yearwarranty� iFandRedDotawards2012

BN0106BkBkGBN0106BkBTG

BN0106Prestigewatch(Germanmade)

36.7 10

42

Prestigeanaloguewatch

36

BN0095Prestigewatch(Germanmade)

� Rondaquartzchronographmovement� Datedisplay� 50mwaterresistant� One-piece,toploading

caseconstruction� Mattstainlesssteelcase� Sapphireglass� Blackrubberstrap� Stainlesssteelbracelet� 43mmxD11mm� 2yearwarranty� iFaward2013

BN0095BkSLBTG BN0095BkSLBkG

BN0095BkBkBkGBN0095BkBkBTG43 11

43

Clock Collection

Quiet German precision quartz movementToallowapeacefulnight’ssleep

Crescendo alarmThealarmsoundincreasesinvolumeuntildeactivated

Radio controlled movementThetimeisautomaticallysetusingtheradiocontrolledsignal

Voice activated snoozeActivatethesnoozefunctionbythesoundofyourvoice

Light with delayThedialcanbeilluminatedforviewinginlowlight

Date displayClearvisibledate

Digital LCD displayLargedigitalfontforaquickandeasilyreadabledisplay

Motion activated functionActivateafunctionbythemovementofyourhand

Functions

Temperature/humidity displayDisplaysindoortemperature/humidityorbothindoorandoutdoortemperature/humidity

Weather forecast displayDisplaysweatherforecastforthenext12-24hours

Analogueclocks

BNC007-rCClassicclock

� Alarmclock� Radiocontrolledmovement� Crescendoalarm� Snoozefunction� Lightwithdelay� Precisionquartzmovement� Easytoreaddiallayout� Mattcaseanddial� W80mmxH80mmxD57.5mm� Batteryincluded

BNc007BkBk-Rc

BNc007whwh-Rc

BNc007GYGY-Rc

40

� Alarmclock� Crescendoalarm� Snoozefunction� Lightwithdelay� QuietGermanprecisionquartzmovement� Easytoreaddiallayout� Mattcaseanddial� W80mmxH80mmxD57.5mm� Batteryincluded

BNc007BkBk

BNc007whwh

BNc007GYGY

BNC007(NonrC)Classicclock

41

BNc001BkBk

BNc001whwh

BNc001GYGY

� Alarmclock� Crescendoalarm� QuietGermanprecision

quartzmovement� Easytoreaddiallayout� Mattcaseanddial� W69mmH69mmxD37mm� Batteryincluded

BNC001Classicclock

69

42

BNc002BkBk

BNc002whwh

BNc002GYGY

BNC002Classicclock

� Alarmclock� Crescendoalarm� QuietGermanprecision

quartzmovement� Easytoreaddiallayout� Mattcaseanddial� W57mmxH57mmxD27mm� Batteryincluded

43

BNC004Classicclock

BNc004BkBk

BNc004whwh

BNc004GYGY

� Alarmclock� Crescendoalarm� Voiceactivatedsnoozefunction� QuietGermanprecision

quartzmovement� Easytoreaddiallayout� Mattcaseanddial� W65mmxH81mmxD37.5mm� Batteryincluded

44

BNC005Classicclock

� Alarmclock� Crescendoalarm� Motionactivatedsnooze� Worldtimezonemap� Torchlight� QuietGermanprecision

quartzmovement� Easytoreaddiallayout� Mattcaseanddial� W72mmxH78mmxD30mm� Batteryincluded

BNc005GYGY

BNc005BkBk

BNc005whwh

72

78

30

46

Digitalclocks

48

� Projectionclock� ReverseLCDdisplay� Globalradiocontrolledmovement� Motionactivatedprojectionoftime� 3levelsofprojectionbrightness� Snoozefunction� Backlight� 12/24hourdisplay� Quicksetfunction� W130mmxH90mmxD49mm� DCadaptorincluded� Batteriesincluded

BNC015-rCDigitalclock

BNc015wh-Rc

BNc015Bk-Rc

130

90

49

BNC008-rCDigitalclock

� Travelalarmclock� ReverseLCDdisplay*� Globalradiocontrolledmovement� Snoozefunction� Backlight� 12/24hourdisplay� Easytoreaddisplay� Quicksetfunction� Mattcase� W57.5mmxH57.5mmxD20mm� Batteryincluded� RedDotawardappliestowhiteandblackversions

49

BNc008Bk-Rc

BNc008GY-Rc*Positive LCD display only

BNc008wh-Rc

BNc009Bk-Rc

BNc009GY-Rc*Positive LCD display only

BNc009wh-Rc

� Alarmclock� ReverseLCDdisplay*� Globalradiocontrolledmovement� Snoozefunction� Backlight� 12/24hourdisplay� Easytoreaddisplay� Quicksetfunction� Mattcase� W75.5mmxH75.5mmxD45mm� Batteryincluded� RedDotandiFawards

applytowhiteandblackversions

BNC009-rCDigitalclock

50

52

� Radioalarmclock� ReverseLCDdisplay*� Globalradiocontrolledmovement� Snoozefunction� Backlight� FM/AMradiowith6presetfunction� Volumecontrol� Digitaltuner� 12/24hourdisplay� Easytoreaddisplay� Quicksetfunction� Mattcase� W180mmxH90mmxD45mm� DCadaptoroption� Batteryincluded� RedDotandiFawards

applytowhiteandblackversions

BNc010wh-SRc

BNc010Bk-SRc

BNc010GY-SRc*Positive LCD display only

BNC010-SrCDigitalclock

180

90

45

BNc013Bk-Rc

54

� Weatherstationclock� ReverseLCDdisplay� Globalradiocontrolledmovement� Time,alarmtime,indoor

andoutdoortemperature/humidity� Weatherforecastfornext12-24hours� Modefunctionsforindividualsetting� Snoozefunction� Backlight� 12/24hourdisplay� Easytoreaddisplay� Quicksetfunction� Outdoorsensorincluded � Main unit:88mmx130mmx47mm

Sensor:62mmx62mmx26mm� DCadaptoroption� Batteriesincluded� iFaward2013

BNC013-rCDigitalclock

BNc013wh-Rc

62 88

62

130

26

47

Wallclocks

56

� Wallclock� ReverseLCDdisplay� Globalradiocontrolledmovement� Time,alarmtime,date,dayoftheweek,

indoortemperature/humidity� Foldingtablestand� 12/24hourdisplay� Easytoreaddisplay� Quicksetfunction� 211mmx211mmx23mm� Batteriesincluded

BNc014Bk-Rc

BNc014wh-Rc

BNC014-rCDigitalwallclock

211

211

23

BNc006BkBk-Rc

BNC006-rCClassicwallclock

� Wallclock� Radiocontrolledmovement� LCDseconds/datedisplay� Precisionquartzmovement� Easytoreaddiallayout� Mattcaseanddial� W201mmxH201mmxD32mm� Batteryincluded

BNc006GYGY-Rc

BNc006whwh-Rc

58

� Wallclock� Germanprecisionquartzmovement� Easytoreaddiallayout� Mattcaseanddial� W201mmxH201mmxD32mm� Batteryincluded

BNc006GYGY

BNc006whwh

BNc006BkBk

BNC006(NonrC)Classicwallclock

59

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