brands incorporated

introduction

• specialists in fashion and music brand licensing and financing

• the company was founded by roger wade the ex owner of british streetwear brand, boxfresh

• roger started boxfresh from a market stall in 1989 to an international brand selling in over 12 countries

• boxfresh were the original importers of carhartt, g-star, and penfield into the uk

• boxfresh had licensing agreements with high street players like jd and boots and international licensing deals in japan, hong kong, usa, australia

• in 2005, roger sold boxfresh to pentland brands and founded brands incorporated in 2007

clients

clients include:

• asos

• bench

• boxfresh

• katharine hamnett

• lipsy

• maharishi

• religion

• richard james

• ringspun

• smiley

• superdry

• timothy everest

• trainerspotter

• universal music

• zakee shariff

fashion license opportunities

• footwear

• fragrance

• sunglasses

• prescription glasses

• accessories

• watches/jewellery

• mobile accessories

• stationery

• home furnishing

• direct to retail

• international

: mobile accessories

: festival equipment

: stationary

ringspun accessories

religion optics

stussy & fred perry collaboration

boxfresh & barbour collaboration

direct to retail licensing

zakee shariff / asos

universal music / next

finance dealsONETrueSaxonFounded in the north, ONETrueSaxon grew up loving casual clothing and always wanted to start its own clothing line, true to the principles of quality, integrity and honesty

Brands Incorporated introduced the brand to Pentland and they completed a 100% brand acquisition.

www.onetruesaxon.com

BoxfreshBoxfresh was founded in 1989 by Roger Wade at the home of alternative fashion on stalls in Greenwich and Camden Markets, London when the UK streetwear movement was in full swing under a backdrop of dance, hip-hop music and the unforgettable club culture. From humble beginnings of selling customised prints on vintage T-shirts and sweatshirts, it has grown and today is a fully fledged international brand with collections spanning clothing and footwear. Boxfresh products are today sold in the most influential urban stores globally.

Roger Wade introduced the brand to Pentland and they completed a 100% brand acquisition.

www.boxfresh.co.uk

Crooked Tongues10 years ago, looking for information on the latest releases, or hunting for sneakers to buy online was more of a fragmented mission than merely Googling a model name. Deciphering foreign languages, squinting at blurry catalogue scans, relying on third-hand drop date rumours and paying auction site mark-ups were just a handful of the online pitfalls for fans and collectors with shoe habits ranging from casual buyer level to connoisseur status.

Enter www.crookedtongues.com in late 2000. London-based, in line with the capital’s discerning legacy, but international in its approach, the site has developed over the ensuing years, evolving with online developments, instigating ‘real world’ events and sought-after collaborative make-ups of the Crooked team’s favourites.

Brands Incorporated introduced and negotiated a joint venture partnership

www.crookedtongues.com

Silas and MariaSilas and Maria began its life as a small men’s and women’s fashion label in 1998 formed by Sophia Prantera and Russell Waterman and has since grown into an internationally distributed brand balancing commercial success with critical acclaim. Since its creation Silas has collaborated with artists and designers such as James Jarvis, Giovanna Cellini, Misha Hollenbach, Fergadelic and Andy Holmes to name but a few, both in terms of creating their collection and through a range of special projects manifested in the form of catalogues, stickers, brochures, clothing designs, books and vinyl figures.

Brands Incorporated completed a 100% trade sale of the business

www.silasandmaria.com

contact details:roger wadedirector

brands incorporated.5 orange row,brighton,bn1 1uq

tel: +44 1273 747944Skype: brandsinc

email: roger@brandsinc.eu

a member of lima: the international licensing industry merchandisers’ association www.licensing.org

© copyright 2007 | brands incorporated ltd