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Branding

The strongest brand wins..!

The best way to predict the future – create it…!

Mark Twain

What is Branding?

Communications Industry Designer Partner Entrepreneur Owner

Background

Background

Onbrand Design Moosehead/Parmalat/J&J/TD Bank/Tim Hortons

Strategies International Molson/Revlon/A&W/CIBC/Vincor/Bank of Bermuda

BBDO Worldwide Petro Canada/Chrysler/Apple/FedEx

Savage Sloan Design Cineplex Odeon/Shell/RJR McDonald/Labatt

What is Branding..?

What is Branding?

What is Branding?

Branding is all about Experience

What is Branding?

Brands define us

Brand carriers

Entry Points

Branding

Branding

Sell or promote the experience and the Brand will come along

What are you really buying?

Branding

Brand & Creative

Branding

6 Steps to a Brand Strategy

1. Selling the experience 2. POD – very important 3. Brand Positioning 4. Creating longevity/loyalty 5. Develop an audience 6. Create your identity

Brand Strategy

3 Steps to creating longevity/loyalty

1. Build in evolution 2. Be prepared for a disaster 3. Support the product

Life Cycle

1.  Stand for something and own it 2.  Use Colour & Graphics to your advantage 3.  Operate within your category 4.  Be aggressive and take risks 5.  Change or die

5 Must Do’s

1. It solves this problem Ensures your Brand is always on target and relevant 2. It does it this way Focuses your Brand to a target audience/needs 3. This is why it will work Consistent messaging that creates a positive Brand experience will increase sales

Review

1.  Sooner rather than later 2.  Think ahead 3.  Review your category 4.  Have an end game 5.  Build in flexibility 6.  Think about loyalty

Bonus

Think of your Brand as a sales person..

Your Brand needs to generate

revenue..

Bonus

1.  Sell the experience 2.  6 – Steps to a Brand Strategy 3.  Find your Target Audience 4.  Consider the Life Cycle 5.  Focus on the 5 Must Do’s 6.  Start Early

Summary

Linkedin - Greg Berube

Twittier - @gregberube

Phone - 647-632-5484

Connecting

About&Greg I am a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a necessity of a well-maintained and profitable organization. Without a well-formulated strategic plan Brand disaster and lost revenues are inevitable. My strengths are uncovering brand discrepancies and leveraging effective brand tools and messaging to develop effective meaningful communication that can aid in revenue generation. I am well known for my continuous forward thinking and well grounded strategic brand development advice. 647-632-5484 berube0@gmail.com

Greg