branding & visual identity update meeting... · branding & visual identity update. what is...

Presented to the State Transportation BoardCommittee of the Whole

April 18, 2018

Scott HigleyDirector of Strategic Communications

Branding & Visual Identity Update

What is a brand?

Brand Iconography

Brand Iconography

Brand Evolution: Examples

New visual identity introduced 2016

Brand Evolution: Examples

New visual identity introduced 2016

Brand Evolution: Delta Air Lines

1960s-1980s 1985 – 1991Interior cabin and flight documents only

1987-1995

Brand Evolution: Delta Air Lines

1995 - 2007

Brand Evolution: Delta Air Lines

2007 - Present

Brand Evolution: Delta Air Lines

• The red delta “widget” and typeface is strong• Typography is simple and streamlined, clean

and modern• No useless elements – a swift, agile, lean and

aerodynamic organization

Current GDOT Brand Identity

Introduced 2002

Dominant brand colors gold, blue and black

Current GDOT Brand Identity

Introducing…

A Team Effort

Primary

Secondary

Color Palate

Logo + Brand = Hand in Hand

• Establishment of strong brand standards and guidelines for use to ensure consistent presentation and usage everywhere

• Target introduction: Start of FY19• Gradual phase-in over time• “Transition by Attrition”

Next Steps: The Process

Comments? Questions?

Collectively we strive to put forth the best representation of GDOT, all times in all ways.

THANK YOU