branding strategies - godrej
Post on 22-Oct-2014
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Branding StrategiesGroup Members:
Saloni MehraUrvashi Athavale
Qais HuseinSheikh Rehmatullah
Company Chosen
Brand in focus – Cinthol
• Same name; Same category
Cinthol Soap Cinthol Deo Soap
STRATEGY 1 – Line Extension
• Same name; Same category
Cinthol Cool Soap
STRATEGY 1 – Line Extension
• Same name; Separate category
Cinthol Soap
Cinthol Talcum Powder
STRATEGY 2 – Brand Extension
• Same name; Separate category
Cinthol Deo Spray Cinthol Shower Gel
STRATEGY 2 – Brand Extension
• Separate name; Same category
No. 1 SoapCinthol Soap
STRATEGY 3 – Multi Branding
• Separate name; Same category
Fair Glow Soap Vigil Soap
STRATEGY 3 – Multi Branding
• Separate name; Separate category
Cinthol Soap Good Knight Mosquito Repellent
STRATEGY 4 – New Unique Branding
• Separate name; Separate category
Ezee Liquid Detergent
Aer – Air Freshner Spray
STRATEGY 4 – New Unique Branding
FMCG
Personal Wash
CINTHOL
iLine Extension
Brand Extension
Multi Branding
New Unique Branding
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