branding: how to set yourself apart using social media

Branding:

How To Set Yourself Apart Using Social Media

Eileen O’Brien

@eileenobrien

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• Looking for a job

Tell everyone you know

Know what job you want

Guest blog

Ask to go to conferences

Networking events

‒Social Media Club Phila

Volunteer: it makes you feel good!

My Story

Image courtesy of Robert Scoble on Flickr

• Looking for a job

Use social media

• Landed the perfect job at Siren Interactive

Found out about me via Twitter and LinkedIn

Siren Interactive

• Personal business cards

Include social media

• Email signature

• Leverage content across all platforms

• Squat on your name and/or brand on social media platforms

http://namechk.com

The Basics

Image courtesy of Jonny Goldstein on Flickr

• Social media is not a strategy, but a tactic

• Start with an objective, create a strategy and determine the best tactics

What do you want to accomplish?

‒ Job, traffic, exposure

• Listening may give you insights which will lead the strategy

Fill a need

• Social media has been compared to a cocktail party

Social Media is a Tactic

Add Value

• Professional photo

• Personalized URL

• Link to all sites

• Embed blog

• Consider linking Twitter

Status updates

• Personal note with invites

• Only link to people you know

Leverage LinkedIn

Twitter

• Thought leaders and cause enthusiasts

• Search on topics of interest

Look at who others follow

• Take part in Tweetchats

http://bit.ly/twitterchats

http://WTHashtag.com

• Check out http://twitterel.com

• Take your time

Twitter: Who to Follow

• Quality over quantity

• When you follow someone send a tweet

• Search on topic & answer question/respond

• Use hashtags

• Live tweet conferences

• Engage, say thank you

• Add yourself to Yellow Pages

http://twellow.com

http://wefollow.com

Twitter: How To Get Followers

Image courtesy of Christopher Carfi on Flickr

YouTube

• Set up customized channel

• A keyword-tagged video is 50 times more likely to appear on the 1st page of a Google search result compared with a traditional web page

Image courtesy of Karl Jonsson on FlickrSource: Forrester Research

Blogs

• Comment on other blogs

http://gravatar.com

• SEO is essential

• Give fans what they want

Be active/add content

70% of all actions on social networks are related to viewing pictures or viewing other people's profiles

Source: Understanding Users of Social Networks

Image courtesy of Sasha Wolff on Flickr

Search Yourself

Be Social in Real Life

• Get involved in your local community

Podcamp

Wordcamp

Barcamp

Image courtesy of Todd Huffman on Flickr

Become a Trust Agent

• Social media is all about being human, so have personality

• Never say anything you wouldn’t say in front of your mother

• It’s all about building relationships

• Treat others with respect

• Be generous

• Add value

Golden Rules

Image courtesy of Jason on Flickr

Use Your Time Wisely

• Measure what you are doing

• What gets most comments or pings?

• What time of day get most RTs?

Image courtesy of Jonny Goldstein on Flickr

Questions?

Thanks!

Connect via Twitter: @eileenobrien