branding guidelines: top 10 tips for successfully branding your product, service or organization

Top 10 Tips to Gain the Competitive Edge

JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com

Young people view more g p p

than 40,000 ads ,per year on television

lalone…

http://pediatrics.aappublications.org/cgi/content/full/118/6/2563

Our success is a direct result of knowing howOur success is a direct result of knowing how to market a brand and having the right people representing the brand. p gGreg Norman “The Great White Shark”

Branding 101Branding 101Top 10 Tips#1 Take Away#1 Take Away

Branding 101:A b d i th id tit f ifi d t A brand is the identity of a specific product, service, or business

Brands Can Be:

• Name• Sign• Symbol• Color Combo

World's First Trademark?

• Slogan

Top 10 Tips:

1. FocusT li2. Tagline

3. Consistency4 Q lit4. Quality5. Use It6 Share It6. Share It7. Talk the Talk8 Harness Fans8. Harness Fans9. Reputation10. Let Go A Little10. Let Go A Little

What are you going to do for me? Focus on the #1 thing you provide

“The best mostThe best most convenient d i hdrugstore with high profit per customer visit”

Good To Great: Why Some Companies Make The Leap...and Other's Don't

Get One! Be Short, Be Clear, Tell Me What You Do

Taste Great!Less Filling!Less Filling!

Pick It & Stick With It 10 Years to build brand recognition

Are You Top of the Line? No Cheese, No Fuzz, No Old

Everywhere. Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store,

Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…

Press Kit: Make it easy for others to use… and they will

What to put in it?

1. Logos 1.For Print2 For Web2.For Web

2. Hi-Res Photos (remember… Quality)(remember… Quality)

3. Need to Know NOW! Media Contact

4. Generous, Easy to Understand, Rules of UseUse.

Train Your Employees F th #1 th thi it Focus on the #1, say the same thing, say it

over and over and over again

“It’s My Pleasure”Pleasure

It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you.

~ Mike Schisler, Regional Management Consultant

Let Your Fans Rave A k f T ll ‘ h t M k it Ask for raves. Tell ‘em where to rave. Make it

easy to rave.

More Important than Pretty PicsA b d t ti b d f i d d dl A bad reputation can be deafening and deadly

Don’t Make an A** of YourselfB F B Ki d B G t f l Be Fun, Be Kind, Be Grateful

If you don’t get anything else… get this.

Be ConsistentBe Consistent

THE END.THE END.

http://www.slideshare.net/jjlassberg

JJLassberg.com

www.schipul.com/jjlassberg

Schipul - The Web Marketing Company

Thanx a million for the pics!All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:

1 http // flickr com/photos/jjlassberg/g1. http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/

2. http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/