branding concept idea for an architecture firm

©2012 Jackie Riley

LAKE STREET

ARCHITECTUREA Branding Concept

©2012 Jackie Riley

Brand Positioning

Conceptual Review

Identity Design

Branding Collateral

Marketing Touch Points

Future Branding

Overview

©2012 Jackie Riley

BRAND POSITIONING

©2012 Jackie Riley

Lake Street Architecture is a premier, unique architecture firm that will collaborate, conceptualize, and simply refine quality design

Lake Street Architecture creates an collaborative atmosphere to foster the integration of different ideas as well as materials to accomplish the ideal architecture design.

for interested stakeholders.

Lake Street Architecture strives for timeless, sustainable design that is well-crafted and keeps a stakeholder’s budget in mind.

Positioning

©2012 Jackie Riley

CollaborationUnique Customers

“give life to the street”

Aesthetic Budget Aware

Strategy

©2012 Jackie Riley

CONCEPTUAL REVIEW

©2012 Jackie Riley

NatureSustainability

Client

WifeBrands BuildingHigh End Design

ArchitectureFutureCompanyHusband

Budget Friendly

Concept

©2012 Jackie Riley

IDENTITY DESIGN

©2012 Jackie Riley

Elements

©2012 Jackie Riley

Logo Design

©2012 Jackie Riley

Future building. Together we future build.

Slogan

©2012 Jackie Riley

BRANDING COLLATERAL

©2012 Jackie Riley

Stationery

©2012 Jackie Riley

©2012 Jackie Riley

Responsive Design

©2012 Jackie Riley

Portfolio

©2012 Jackie Riley

Vehicle Display

©2012 Jackie Riley

Exterior Signage

©2012 Jackie Riley

Exterior Signage

©2012 Jackie Riley

MARKETING TOUCH POINTS

©2012 Jackie Riley

Acadia DazeJuly 27th – 29th, 2012

Promotions

©2012 Jackie Riley

Acadia Daze

©2012 Jackie Riley

Time

Social Media

Assessment

Goals

©2012 Jackie Riley

FUTURE BRANDING

©2012 Jackie Riley

©2012 Jackie Riley

©2012 Jackie Riley

©2012 Jackie Riley

Thank you.