branding companies: landor associates case study

Company Summary By Carolina Rondon

“Products are made in a

factory, but brands are created

in the mind.”- Walter Landor

About Landor Associates

Leading brand consultancy

with 28 offices in 22 countries.

Design and consulting

services to help create,

establish, brands from several

industries. The agency provides its customers with

brand value research and

analysis

The legacy

Landor today

700 employees

$29.2 millions in sales

22 industries

1940 1950 1960 1970

198019902000s2010s

Clients

Key Personnel

Lois Jacobs Allen Adamson Henry Chan chief executive officer chairman of the NAregion president of greater China region

Capabilities

Brand purpose & sustainability

Research & insights

Brand strategy & positioning

Brand experience

Digital & social media

Identity & design

Naming & verbal branding

Distinctness

Distinctness

Website

Should you hire Landor?

Few on the industry of advertising can deny the influence of Landor

Associates. Landor offers innovative solutions to great brands around

the world. Although there are some particular weaknesses such as a

possible overwhelming website and lack of social responsibility

programs, Landor possesses a strong and appealing branding image

to numerous clients and prospects from industries such as health,

finance, food, government, and tourism.

Founder Walter Landor’s vision of a groundbreaking company

concentrated in brands performance possibly surpassed his original

expectations. The reason to affirm this is because Landor Associates

International is certainly a suitable option to take in consideration

when a company desires to reach its strongest branding momentum.

Thank you!