brand yourself for a successful career transition

The Chazin Group

BrandBrand YOURSELFYOURSELF For a For a Career TransitionCareer Transition

The Chazin Group

Presented byPresented byEthan ChazinEthan Chazin

The Chazin Group

BrandBrand YOURSELFYOURSELF for a for a Successful Career Successful Career

TransitionTransition

The Chazin Group

What You Should Know About Me:

20 Years In Corporate America Began Career as Recruiter Downsized 8X Marketing & Sales Background Helped 10k People Find Jobs

Me First…

NOW YOU…NOW YOU…

Today’s Scorched Earth Job Market DEMANDSDEMANDS You Find

Jobs That DON’TDON’T Exist Using BRANDING.

The Chazin Group The Chazin Group

In a Global Economy, In a Global Economy, the OLD Ways (the OLD Ways (priceprice, , qualityquality, , serviceservice) of ) of

Achieving TRUE Achieving TRUE Competitive Competitive

Advantage Are Advantage Are DEAD!DEAD!

Only Through Only Through BRANDINGBRANDING Can We Can We Achieve Lasting Achieve Lasting

DIFFERENTIATIONDIFFERENTIATION

What’s a What’s a BRANDBRAND??

Is it a Is it a LOGOLOGO??

……taglinetagline??

“Finger-Licking Good.”

“We Bring Good Things

to Life.”

“Quality isJob One.”

……a a jinglejingle??

Could Your Could Your Brand BeBrand Be

a a PromisePromise??

……the promise ofthe promise ofsomething truly:something truly: MemorableMemorable InvaluableInvaluable

UniqueUnique

Is it Is it PERCEPTIONPERCEPTION? ?

How do people perceive How do people perceive YOUYOU??

Ask people around you Ask people around you who know you best.who know you best.

What’sWhat’sYOURYOUR

Brand?Brand?

Your Journey to Personal Exploration

Begins...Begins...

The Chazin Group

“It isn’t enough that wehave meaningful work.What is also required iswork that satisfies the satisfies the

soulsoul.”Thomas MooreThomas Moore

“InsanityInsanity: The act of performing the same task over and over again, and

expecting a different outcome.”

WHO SAID THIS?

The Insane Job Search

The Chazin Group The Chazin Group“The 100% effort that a

person MUST exert on an effective career

transition is extremely extremely rarerare and has a

pronounced POSITIVE effect on their results.”

Your Job Search Initiative

The Chazin Group

DREAMDREAMJOBJOB

Passions Strengths

Your Passions & Skills Collide

The Chazin GroupThe End of the Rainbow

•Psychological Assessment Tools:– Keirsey Temperament Sorter

(www.keirsey.com)– Myers Briggs (www.myersbriggs.org)– Hermann Brain Dominance Instrument:

www.hbdi.com– DISC Tool: www.onlinediscprofile.com– Birkman Method (www.birkman.com)

The Chazin Group The Chazin GroupPrecursors to Building a Brand

•Set Your Goals:– Identify Strengths & Areas for Improvement– Identify New Career Opportunities– Identify Ideal Industries and Companies– Identify Your Working Style

• Match Your ValuesValues and Belief System Belief System to the Ideal CultureCulture of Potential Employers:– Research your ideal company culture.– Learn to distinguish between the FORMALFORMAL

and INFORMALINFORMAL culture in ANY organization.

• http://Jiibe.com• quintcareers.com/

employer_corporate_culture.html• www.WetFeet.com • http://hbswk.hbs.edu/item/5917.html • 42.5 million Google results for the search

“research company cultureresearch company culture”

The Chazin Group The Chazin GroupFind Your Ideal Employer Culture

Personal Mission Statement

Positioning Statement

Proposition Statement

The Chazin Group The Chazin GroupBrand Building Is a 3 Step Process

YourPERSONAL MISSIONPERSONAL MISSION

Statement

The Chazin Group The Chazin GroupSTEP 1

• What principles do I choose as the foundation for my life?

• What would I like to accomplish and contribute to society?

• What would I like to be remembered for?

• How do I fit into my family and community?

• What are my STRENGTHSSTRENGTHS?• What are my PASSIONSPASSIONS?

The Chazin Group The Chazin GroupYour Core Values & Beliefs

• Take an Online Self Assessment Tool • Understand Your Values • Match Your Values To Ideal Employer

Cultures (Differentiate the Formal & Informal)

• Identify Your Preferred Working Environment

The Chazin Group The Chazin GroupPersonal Assessment Checklist

The Chazin Group The Chazin GroupElements to Consider

Very Important Important Neutral

Not Important N/A

SecurityFinancial StabilityChallengeCreativityCompetitivenessPersonal GrowthPromotional Opportunities

VarietyRoutineDetail OrientationOrganized EnvironmentCulture:ValuesIntegrityEnergyStructureCelebrations

What’s MOST Important to You?

The Chazin Group The Chazin GroupElements to Consider

Very Important Important Neutral

Not Important N/A

EnvironmentHelping or Impacting Lives of Others

PacePhysical DemandsWork-Life BalanceRecognitionRate of Pay Educational RequirementsPersonal Relationship with Manager

Personal Relationship with Co-workers

Physical locationCommute

What’s MOST Important to You?

Why We All Need a Personal Mission Statement!

• Ensures a greater chance of career success!• Steven Covey refers to crafting a mission

statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it."

• Michael Goodman: a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.”

The Chazin Group The Chazin GroupPersonal Mission Statement

1. Identify Your SUCCESSESSUCCESSES2. Identify Your CORE VALUESCORE VALUES3. Identify your CONTRIBUTIONSCONTRIBUTIONS4. Identify Your GOALSGOALS

VOILA!VOILA!

The Chazin GroupA Four-Step Process

Your Marketing 5 PsMission Statement Templates

The Chazin Group www.timethoughts.com/goalsetting/mission-statements.htm

www.timethoughts.com/goalsetting/mission-statements.htm

ValuesThe Chazin Group The Chazin GroupSome Values

"My personal mission is to take time everyday for reflection, to realize what I learned,what I should learn more about to say thankyou, to give myself a pat on the back whilelooking into what I need to improve upon.”

The Chazin Group The Chazin GroupAn Example

Your 4040-Year Plan

Write Your Personal Write Your Personal Mission StatementMission Statement

The Chazin Group The Chazin GroupEXERCISE

YourPOSITIONINGPOSITIONING

Statement

• Based on my background, this is how I am in a UNIQUEUNIQUE POSITIONPOSITION to help your organization

• Highlight your FEATURES & BENEFITS:– Core Competencies (Workforce Solutions, Candidate

Screening, Training & Development)– Expertise (Leadership, Management)– Success Stories– Qualifications & Experience– Accreditations & Certifications – Language Proficiency

The Chazin Group The Chazin GroupYour Positioning Statement

Write Your Positioning Write Your Positioning StatementStatement

YourPROPOSITIONPROPOSITION

Statement

• Based on my personal mission and my positioning statement, I PROPOSEPROPOSE that…

• Here’s what I will do for your organization• Apply your background, skills and experience to

their specific needs

The Chazin Group The Chazin GroupYour Proposition Statement

Write Your Proposition Write Your Proposition StatementStatement

• FranklinCovey Mission Builder; www.franklincovey.com/missionbuilder/index.html

• Laurie Beth Jones, The Path: Creating Your Mission Statement For Work & For Life

• Richard J. Leider, The Power of Purpose: Creating Meaning in Your Life and Work

The Chazin Group The Chazin GroupResources

Marketing the Brand Called YOU… YOU…

The Chazin Group The Chazin GroupYour Brand Is Ready

•PPRICE: Know Your Worth•PPLACE: Meet With the Right People•PPROMOTION: You Can’t Sell What

You Don’t Know. Why Should Someone Do Business With You?

•PPACKAGING: Dressing for Success•PPRODUCT: Your Features &

Benefits

Your Marketing 5 Ps

• Become a Subject Matter Expert• Get Published• Identify Your USPUSP• Your Product Features & Benefits• Build Rolodex of References / Testimonials• Your Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL Attacks

The Chazin Group The Chazin GroupSelf Promotion = BRANDINGBRANDING

• Confirm Your Value to Your Boss & Enquire About Your Future

• Go Higher Up If Needed• Tap Into the Gossip Mill (at All Levels)• Listen to the Press• Pursue Professional Development Opportunities

– Join / Become Active in NYSSA & Other Associations– Network, Network, Network

• Follow Industry Trends

The Chazin Group The Chazin GroupDefend Your Current Job

Your Personal Marketing Plan

Security Analyst

Information Security Research Market Data

Senior Security Analyst

Information Analyst Research Analyst

Market Data Specialist

Quant Research Analyst

Network Intrusion Analyst Research Manager

Quant Modeler / Trader

Application Security Analyst

FX Systematic Trader

Security Systems Analyst

Your Contact Details Here!Summary of my professional qualifications: 13 years as a security analyst with core competencies in:

• Core competency 1• Core competency 2• Core competency 3• Core competency 4

My target job functions & job titles:

Your Personal Marketing Plan

The Chazin Group The Chazin GroupYour Personal Marketing Plan

Key Company Attributes Ideal Job LocationEntrepreneurial culture, small start up, and condones calculated risk-taking

NYC, Northern/Central NJDallas/Ft. Worth, TXCincinnati, OH

E-Commerce Manufacturing

Security Sports Management

Amazon Amano Corporation

Kroll Worldwide Steiner Sports

E-Bay Johnson Controls

Citigate-Hu dson

MIllsport

B&N.com United Technologies

Safir-Rosetti SME, Inc.

Key Responsibilities That I am Seeking Include:• Project Management • Telemarketing• Customer Service

Target Industries and Companies:

My Ideal Company Characteristics and Locations Are:

Only 10-15% of Jobs Get Advertised Online Resources:

oCareerBuilder, Monster, Yahoo! Hot Jobs represent ONLY 6-7% of all jobs

Classified Advertising:oNJ.com, NYT.com, Craig’s List

The Chazin Group The Chazin GroupUse ALL Of Your Resources

Job Aggregator Sites:oSimplyHired.como Indeed.com

Executives/Professionals:oExecuNetoKorn FerryoChristian & Timberso6FigureJobs

The Chazin Group The Chazin GroupUse ALL Of Your Resources

• Company Research Sources Hoover’s Online SEC (www.sec.gov/edgar.shtml) DNB.com Business.com SearchSystems.net (public records

dbase) PR Newswire

The Chazin Group The Chazin GroupDo Your Research

The Chazin Group The Chazin GroupYour Research

When Its Time to Leave• Company Research Sources:

ThomasNet.com CNNMoney.com (http://money.cnn.com/news/crc) vault.com/companies/searchcompanies.jsp www.learnwebskills.com/company

The Chazin Group The Chazin GroupDo Your Research

The Chazin Group The Chazin GroupOnline Research Tools

• Your Resume “Forever” Success Stories• You Are a Product:

– Features & Benefits:• Core competencies• Experience• Skills & Qualifications• Education• Certifications

• Resume & Cover Letter Come LAST!

The Chazin Group The Chazin GroupWhen It’s Time to Leave

EXPERIENCE

EDUCATION

TRAINING

CERTIFICATIONS

HOBBIES &

INTERESTS

CONTACTS LANGUAGE

VALUES & BELIEFS

Your BRAND Benefits & Features

TransferableSkills

What Are TransferableTransferable Skills?

“Transferable skills are talents you've acquired that can help an employer but that aren't immediately relevant to the job you seek.”

Kevin Donlin, résumé writer

Experiences like volunteer work, hobbies, sports, previous jobs, college coursework or even life happenings can lead you to find these skills.

Any skill is transferable; the trick is showing employers howhow your skills apply and are USEFUL USEFUL to them.

www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/?ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-5&ns_siteid=ns_us_g_transferrable_skills

Your Transferable Skills

• Paralegals• Home Healthcare & Nursing• Risk Management• Green Initiatives• The Government• Business Continuity• Security• Sports Management

The Chazin Group The Chazin GroupGo Where the Jobs Are

The Chazin Group The Chazin Groupwww.quintcareers.com/transferable_skills_set.html

Your Transferable Skills

Ready to Completely CHANGE Your Resume?

• What USELESS Folly• The “10-15 Second10-15 Second” Rule• Customize for Each Job• Success Stories• Highlight Your Experience•The C.A.R ApproachThe C.A.R Approach• Customize By Job and/or Industry

The Chazin Group The Chazin GroupResumes That Get Read

Exercise: YOUR 7 Success Stories

The Chazin Group

• Can It Be Scanned?• As Long As It Needs To Be• Make It About Employer Needs• Separate Yourself From Other Candidates• Show How Will Employers Make Money by

Hiring You• Use LOTS of Buzzwords• Use Numbers to Build a Compelling Story

The Chazin Group The Chazin GroupResumes that Get Read

Value Value PropositionProposition

Value Proposition as a Billboard

The Chazin Group The Chazin GroupGive An Overview for EACH Job

Highlight Success Stories

Highlight Your Success Stories

The Chazin Group The Chazin GroupTell a Story Using #s

The UNCONVENTIONAL Cover Letter

• OPEN: How About A Headline?• Target With Research• Address Their Needs• You Are a Set of “Solutions”• Canned Letters Get Canned – Be

Unconventional!• CLOSE: I Will Call You…Then Do It!

The Chazin Group The Chazin GroupCover Letters that Get Calls

• Let’s Play Whack-a-MoleWhack-a-Mole• Ask the Best Companies in industries

you want to work in who THEY use• Limit to No More Than 3-4• Provide Your Marketing Plan• Leverage Against Each Other• Kennedy Information “Red Book”of Recruiters

The Chazin Group The Chazin GroupUse Recruiting Firms

The Chazin Group The Chazin GroupKennedy Red Book

– Talent Shortage Growing Rapidly• College graduates incapable of performing the work before

them• Baby Boomers Soon to Retire in Masses

– Becoming an Employer of Choice– Tons of Job Seekers…Meet Hiring Freezes– Measurable Training & Development– Develop & Implement Acquisition/Retention StrategiesWant a Seat at Management Table

The Chazin Group The Chazin GroupEnter the Mind of HR

• Temporary Work/Consulting• Placement Agencies• Freelance / Contract Work• Websites:

– Sologig– Flipdog– Allfreelance– VirtualVocations

The Chazin Group The Chazin GroupContract Work Is A Viable Option

• Research Participating Firms & Representatives Attending

• Perfect Your Elevator Speech• Bring Plenty of Your Resumes, Marketing

Plans, & Bios• Dress to IMPRESS!• Focus On Your Industry• Think SNIPER RIFLE, NOT SHOT GUN!

The Chazin Group The Chazin GroupHow To Work a Job Fair

Your Brand Goes Networking

The 5-2-1 Goal

Your Brand Goes Networking

The 5-2-1 Goal:5 SECONDS2 MINUTES

1 HOUR

•Develop a Networking PLANPLAN Profile of your immediate boss Relevant Industry Associations Key Industry networking groups Industry Websites Include contact tracking form

The Chazin Group The Chazin GroupCultivate a Lifeline

•Networking Is Reaching Out To: Family; Friends of Family; Friends of

Friends; Friends of Friends of Friends! It’s Not Who YOU Know But Who Knows

YOU Keep a Tracking Form:

Name & Organization Tel. # Email Who They Referred You To Comments

•Networking = GETTING OUT THERE! BNI FENG, MENG, etc. Toastmasters NYSSA, CFA Institute, WSTA, Society of

Quant Analysts Chambers of Commerce Business Development Centers Small Business Administration

The Chazin Group The Chazin GroupManage Your PipelineFirstName

LastName

JobTitle Organization Industry Address City State Zip Tel

The Chazin Group The Chazin GroupManage Your Pipeline

EmailREFERRAL

(Who did they refer to you)

COMMENTS (Outcomes of conversations

FOLLOW UP (Is there any

action required on your/their

Website

Professional

AffiliationsSpoke

With on?Follow

Up Date?

Leverage Social Media to its FULL Advantage

The Chazin Group The Chazin Group Establish a Brand Online

Social Networking: Face BookFace Book TwitterTwitter UNYK LinkedInLinkedIn MeetUp.comMeetUp.com StumbleUpon FourSquare Digg MySpace Delicious

The Chazin Group The Chazin GroupLeverage Social Media

The Chazin Group The Chazin GroupStart With LinkedIn

The Chazin Group The Chazin GroupBegin With Linked in

The Chazin Group The Chazin GroupLeverage Your Twitter Account

The Chazin Group The Chazin GroupFacebook Professional Account

The Chazin Group The Chazin GroupBlogging Builds Thought Leadership

The Chazin Group The Chazin GroupMeet Through Meetup

The Chazin Group The Chazin GroupJoin Meetup

The Chazin Group The Chazin GroupMonitor Your EvolvingEvolving BRAND

The “InformationalInformational”” Interview

•The Informational Interview: Understand What People Do What They Enjoy Most/Least How They Got Into the Industry Great Networking Source Fine Tune Your Selling Skills DON’T Ask For a Job!

The Chazin Group The Chazin GroupThe Informational Interview

•The Informational Interview: DO Ask For Referrals! Ask what they read to stay current Who in their company/organization is

a “shining light” (rising star) Send Thank You Immediately

The Chazin Group The Chazin GroupThe Informational Interview

Know Your WorthPlace a “VALUEVALUE”on Your Brand

• Research An Appropriate Salary Range: Numerous Resources Exist Online:

SalaryCalculator.com Salary.com JobStar.org EcompOnline.com SalaryExpert.com Payscale.com/salary-calculator

By Industry Experience Level Geography Bureau of Labor Statistics Anecdotal (Through Your Networking)

The Chazin Group The Chazin GroupKnow Your Worth

The Interview Process

Interviewing• Interviewer Is NOT an Expert, so…• YOU Control the Process• Get Ready…The Curtain’s Up• Focus On…EVERYTHING!• An Aptitude Test Might Be Given• Rehearse Your Core Competencies• Apply The ‘Mirroring’ Technique• 1:to:11:to:1 Versus 1:to:Many1:to:Many

The Chazin Group The Chazin GroupInterviewing For Success

Interviewing• Know Your Interviewer So You Can…• Interview the Interviewer• Salesmanship in Print• Ask For The Sale• Understand The Follow-Up Process• Video/audiotape your practice

• Practice, Practice, Practice

Interviewing Questions• Some Examples of AWFUL Questions:

– Tell Me About Yourself– What Are Your Strengths/Greatest Weakness?– Where do you see yourself in the future?– What would your boss say about you?– Why did you leave your last job?

• For each question add to the end of it: ”As it applies to my ability to do this job!”

• Relate their questions to your interests, strengths and accomplishments

Interviewing Questions• What you SHOULDSHOULD ask them:

– When we have my first review how will you gauge success?

– What are the most crucial 3 or 4 attributes of the ideal candidate you are seeking for this opportunity?

– What problems keep you up at night?– What have been the qualities/characteristics of

people you have worked most effectively with?– What happened to the person doing the position

most recently?

Can You Spot a TREND in These Questions?

“Taxes have risen; our ability to pay has fallen; government of all kinds is faced by serious curtailment of income; the savings of many years in thousands of families are gone. More important, a host of unemployed

citizens face the grim problem of existence, and an equally great number toil with little return. Only a foolish optimist can deny the dark

realities of the moment.”

“Happiness lies in the joy of achievement, in the thrill of creative effort. The joy and moral stimulation of work no longer must be forgotten in the mad chase of…profits. These dark days will be worth all they cost us if they teach us that our true destiny is not to be ministered unto but to

minister to Ourselves and to our fellow men.”

“Our greatest primary task is to put people to work. This is no unsolvable problem if we face it wisely and courageously.”

A Little Perspective on Today…

First Inaugural Address. March 4, 1933

brand yourself for a successful career transition

personal mission

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