brand yourself - 9sharp presentation

Brand YourselfBy Safwan Hak

CEO & CTO @9Sharp.com

About me• Over the past 20 years, I have worked for major companies• Building enterprise software • Implementing Project and Resource management• Consulting to fortune 500 companies.• Developing financial software to trade currency - Forex• Continue to program and learn

• Passionate about 9Sharp.com and what it can do• A husband and father of 3 wonderful children• A big fan of Doctor Who TV series.

Why do you need to Brand yourself?

• Everyone looks the same in a CV/Resume.• Competition is fierce.• For every job opening, 140 candidates are applying. That number is

increasing, not decreasing.• More money – Top executives get paid 40-60 times more than their

average employee.• Discover what really matters to you and therefore your work and life

satisfaction is higher.

Product Branding

What do they all have in common?

Brand Recognition

PERSONAL BRANDING- 10 steps to branding yourself -

Me, myself and I

Understand your personal brand.

•What do you do better than your peers? •What makes you authentic?•How does that reflect in your work?

Passion

Passion is what fuels you from the inside.

•What excites you?•What makes you tick? •What do you want everyone to know?

Value

Your VALUE is what you bring to the table.

• Accomplishments• Awards• Experience• Reputation

Content

Develop ideas of content that will bring together your authenticity, passion and value.

•Do you have a Blog? Or a Twitter account?•Do you have Projects or a Portfolio?•How much do you contribute online?

The Hook

Attention spans are short. Hook them with something that makes them want to know more.

•Who are you in 140 characters (Not words)? •How do you make them want to know more about you?

Personality

It’s not only what you say, it’s how you say it.

•What do you need to do to sound like yourself? •How do you want your reader to feel?

Personal content

People want to know about the real and authentic you; your Brand should be at least 70% professional and 30% personal.

•What do you want to tell about yourself that is personal?•What brings out your authenticity?

Test-drive your Brand

Get trusted colleagues, mentors, friends and family to provide feedback and input.

• Is it you? • Is it interesting & compelling? • Is it authentic enough?

It’s ALIVE.

Your brand needs constant maintenance, updating and polishing. Keep it up-to-date. It can quickly become stale.

Go Live – Version 1.0

Use the internet to brand yourself and Go Live with version 1.0 of your Brand.

• Do you have your own website?• Do you have your Twitter, Youtube, Github, StackOverflow, Behance, Dribbble,

Blog?• Are you using Branding software such as 9Sharp.com to help you get started?

The 10 steps to branding yourself

Me, Myself & I

The 10 steps to branding yourself

Me, Myself & I

Passion

The 10 steps to branding yourself

Me, Myself & I

Value

Passion

The 10 steps to branding yourself

Me, Myself & I

Content

Value

Passion

The 10 steps to branding yourself

Me, Myself & I

The Hook

Content

Value

Passion

The 10 steps to branding yourself

Me, Myself & I Personality

The Hook

Content

Value

Passion

The 10 steps to branding yourself

Me, Myself & I Personality

The Hook

Content

Value

Passion Personal Content

The 10 steps to branding yourself

Me, Myself & I

Test-drive your Brand

Personality

The Hook

Content

Value

Passion Personal Content

The 10 steps to branding yourself

Me, Myself & I

Test-drive your Brand

It’s ALIVE

Personality

The Hook

Content

Value

Passion Personal Content

The 10 steps to branding yourself

Me, Myself & I

Test-drive your Brand

Go Live – Version 1.0

It’s ALIVE

Personality

The Hook

Content

Value

Passion Personal Content

9Sharp in 140 Characters

Create a unique, professional, multilingual profile, combining your digital identity from sites such as Github, Twitter, Behance and more

9Sharp integrates with…

9Sharp is multilingual

9Sharp is in..• English• French• Italian• Spanish• Bulgarian• Russian• Portugese (Coming in 2016)• German (Coming in 2016)

Create a CV/Resume in less than 10 seconds

join the #9SharpRevolutionSafwan.Hak@9Sharp.com

We are hiringSoftware developers – Frontend and Backend

Quality Assurance Engineers – Manual and Automated testing