brand passion

passion

building

brand

©Tom Martin

In the beginning...

lagniappepassion was

branding = awareness recognition preference>>> >>>

Brands with small budgets

Who needs passion?

High involvement brands

Who needs passion?

High involvement brands

Who needs passion?

High involvement brands

Who needs passion?

High involvement brands

Who needs passion?

High involvement brands

Who needs passion?

how do you create passion?

be passionate about something#1:

Build a great product#2:

elicit emotion#3:

Show some respect#4:

listen

#5:

remember your base #6:

surprise & delight#7:

I n s i g h t A n d I n f o r m a t i o n . c om

Por favor....

H e l pM y B r a n d . c om

The difference between art and advertising is discipline.

Coordinates

email: tmartin@z-comm.com

phone: 504-558-7778

blog: helpmybrand.com

twitter: @brandmarken

tumblr: tommartin.tumblr.com

slideshare: slideshare.net/brandmarken

mogulus: mogulus.com/positivedisruption

web: www.z-comm.com

ustream: ustream.tv/channel/positive-disruption

blog: adage.com/smallagency