brand new look at mobile apps ad monetization

THE BRAND NEW LOOK AT

APP AD MONETIZATION

Presented by Dmitry Shkolnikov, Product Manager

Target@Mail.RuSelf-service advertising platform. We sell own traffic from social networks and content projects. We’ve launched our ad network. Big math and computer science in backend.

Technology

Second price auction by CPM. Unique CTR for each impression of each banner for each user. Ads are optimized automatically. Publisher’s CPM grows.

Ad formatsBanner 320x50 Teaser 60x50 New formats are very easyto be added

Ad network

30M impressions per day and growing day by day Average CTR 0.27%

Technology

Mobile device

Your app AdMan SDK

Target@Mail.Ru banner system

App makes a call of AdMan and optionally provides additional data

Technology

Mobile device

Your app AdMan SDK

Target@Mail.Ru banner system

JSONAd

visualization

Mediation

You should call custom event banner in your app

Generic integration

Impressions per month 11M+ Clicks per month 33K+

eCPM comparison

0.06 $

0.12 $

0.18 $

0.24 $

Other networks Target@Mail.Ru

Basic case

Translate.RuMediation integration

AdNetworks comparison

AdMob

Impressions 3.8M

Clicks 3.2K

CTR 0.08 %

Mediation case

Translate.RuMediation integration

AdNetworks comparison

AdMob Target@Mail.ru

Impressions 3.8M 6.4M

Clicks 3.2K 9.7K

CTR 0.08 % 0.15 %

Mediation case

CPM comparison

0.14 $

0.15 $

AdMob Target@Mail.Ru

Translate.RuMediation integration

Mediation case

The value of the data

Social networking app

5M+ installs 2M+ DAU 4.6 Google Play rating

The value of the data

Social networking app

5M+ installs 2M+ DAU 4.6 Google Play rating

This means that ads doesn’t affect user experience as much as it could be expected

The value of the data

Social networking app

The value of the data

Social networking app

Daily Indicators

Impressions 5M

Clicks 10K

CTR 0.2 %

The value of the data

Social networking app

0 $

0.055 $

0.11 $

0.165 $

0.22 $

CPM P*

Western NetworksRussian NetworksTarget@Mail.Ru

*P — profit of 1K ad requests

The value of the dataData grows fill rate Data gives you up to 7 times more ad revenue

The value of the dataData grows fill rate Data gives you up to 7 times more ad revenue

You should always try to earn more with your data

Cross Promo Technology

Mobile device

Your app AdMan SDK

Target@Mail.Ru banner system

App makes a call of AdMan and optionally provides additional data

Mobile device

Your app AdMan SDK

Target@Mail.Ru banner system

JSONApp Wall

visualization

Cross Promo Technology

Cross Promo Technology

Every user gets his own «personal» App Wall. App developer can choose custom teasers order and teaser for every audience. Badges, counters, etc. App developer gets more value from own traffic.

App Wall example

App Wall example

App Wall example

App Wall example

App Wall results

App Wall results

2 700 game installs per day

App Wall results

2 700 game installs per day

App Wall results

2 700 game installs per day 1 100 service app installs per day

Target App Wall for you

Highly customizable solution Automated promo optimization for best performance CPI-based pricing

Q&A

Contacts Work e-mail: d.shkolnikov@corp.mail.ru Home e-mail: dshkolnikov@inbox.ru Skype: dish_sh

Be cool — monetize with smart ads! Thank you!