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Presented by: #RaganBrandJournalism
Brand Journalism & Content Marketing Summit at Children’s Hospital Colorado
Nov. 2 – 3 2015 Children’s Hospital Colorado Aurora, CO
Presented by: #RaganBrandJournalism
Develop Heavy Weight Content First
• eBooks are a great example
• Brand journalism mindset
• Educates and entertains
• Makes you stand out in your field as an expert on the topic
• Brings together experts to address challenges of audience
• Positions you as knowing the experts/influencers on the topic
• Sweet spot of creation and curation
Presented by: #RaganBrandJournalism
Influence the Influencers
Presented by: #RaganBrandJournalism
Develop the Correct Strategy
Presented by: #RaganBrandJournalism
Create Visual Content
Presented by: #RaganBrandJournalism
Presented by: #RaganBrandJournalism
Presented by: #RaganBrandJournalism
Presented by: #RaganBrandJournalism
Presented by: #RaganBrandJournalism
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