brand intro new

Introduction

Pre-Roll100 million internet users watch an online

video every day94% of pre-roll adverts are skipped

The Opportunity

CaptchasOver 300m brand engagement opportunities

every day1 in 4 people fail

The Solution

Game changing advertising Guarantee your audience engages with your brand

Click here for live demoClick here for live demo

PlayCaptcha PlayUnlock

PlayCaptcha HighlightsOver 2,000,000 engagementsAverage success rate of 96%

What does this mean for your brand?

Methodology

N=500

Exposed

Demographics & Attitudes

Brand Equity Metrics

N=500

Non-Exposed

Demographics & Attitudes

Brand Equity Metrics

N=1,000

Building Brand Favourability

Brand & Product 90%

Don't Know 4%

Alternative product 3%

Other 3%

90% brand and

product recall*

Brand Perception75% thought that the

brand was trying

to be helpful**Source: Vizeum Independent Research, 2013 | **Source: OnDevice Independent Research, 2014

91%Agreed that PlayCaptcha is more

engaging than banner ads**

Consideration82% likely to

purchase

`So much easier than

the normal ones which drive me mad with

frustration as they are difficult to read

Makes life easier, makes me

happier

Fun and interactive

I like that they're making something

mundane but necessary a bit less

irritating!

Ian McCarthy, Marketing Head at Heinz, explained: "We aim to deliver a fun and engaging experience for our consumers, while also increasing brand sentiment” (Marketing Magazine, 9 October 2013)

Source: Vizeum Independent Research, 2013

Target Engagement

Target by age, social demographic and gender

Target by publisher channel

Target by location

Target by device across mobile, desktop and tablet

Target by time of day

? Stephen Molloy, SVP

stephen@futureadlabs.com

Juliette Gilligan, Account Managerjuliette.gilligan@futureadlabs.com

More Information

Over 50 publications across 12 countries