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BRAND GUIDELINES
APPROVAL AND REVIEW DETAILS
Approval Authority Vice-Chancellor and President (or delegate)
Advisory Committee to Approval Authority Vice-Chancellor’s Advisory Committee
Administrator Director, Marketing
Next Review Date 08/08/2017
APPROVAL AND AMENDMENT HISTORY DETAILS
Original Approval Authority and Date Vice-Chancellor and President 09/05/2011
Amendment Authority and Date Vice-Chancellor and President 08/08/2014
CURRENT VERSION DETAILS
Version 3 Uploaded to the Marketing Portal on 17/10/2014
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INTRODUCTION
Vice-Chancellor’s Welcome 02
A Note on our Comprehensive University Brand Strategy 03
Purpose of these Guidelines 04
BRAND STRATEGY
Introduction 05
Brand Promise 05
Strategic Brand Framework 05
Brand Presence and Meaning 06
Brand Values 07
Tone of Voice 07
BRAND ARCHITECTURE
Corporate Brand 08
Achievement of Arms Crest 08
Single Brand Strategy 09
Application of Services, Locations and Like 09
Application of Divisions, Directorates, Schools and Like 10
Usage – Positioning and Ratio of logo and descriptor 10
Location Signage 11
Partnership Co-Brand 12
Sponsorship Branding 12
Supported By/Associated With Branding 12
BRAND IDENTITY
Corporate Hero Logo 13
Mono Logo 14
Black and White Logos 15
Logo Clear Space 16
CONTENTSMinimum Sizes 17
Restricted Space Applications 17
Brand Theme Line 18
Primary Colours 22
Secondary Colours 23
Typography – Print 24
Typography – Digital/Desktop 25
Typography Colours 26
Graphic Crest Leaves 27
Imagery 28
Printed Stationery 29
Digital Stationery 32
Uniforms and Merchandise 33
MARKETING
Introduction 34
Program and Course Publications 35
Billboard and Press Advertising 36
Banners and Signage 37
Website Banners 38
Digital Advertising 39
Video and TVC Production 40
Email Signatures 41
Social Media Banners 42
Social Media Accounts and Content 43
Email EDMs 44
CONTACTS
Marketing Directorate 45
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INTRODUCTIONWELCOME TO OUR BRAND GUIDE
New brand guidelines for a new, more comprehensive university.
CQUniversity Australia’s Brand Guide is an important resource that will help you to better understand the University’s brand identity and how to effectively use and implement the brand’s visual standards.
A brand is much more than a logo or name. While these things are important elements, the brand should reinforce the values of CQUniversity and clearly convey how CQUniversity is different to every other university. Consistent use of the University’s visual identity will help to deliver this message and present a professional and united voice to both internal and external audiences.
This guide aims to clearly represent the correct use of all brand elements related to the visual identity of CQUniversity and should inspire understanding and confi dence in those who refer to it.
We all know that CQUniversity is one of Australia’s most engaged and inclusive universities – and the imagery refl ects this – but our reputation for being unconventional needs to be underpinned by a thematic glue to emphasise our strength, character and future direction.
Our brand retains our connection to Central Queensland whilst acknowledging the University’s national operations and leading position in the international tertiary education sector.
Our refreshed, bold modern look is timely with the recent growth and vitality of our more comprehensive university. It will be most effective when conveyed in a professional and consistent manner. Our logo helps express the fact that we are relevant and accessible.
Scott BowmanVice-Chancellor and PresidentCQUniversity Australia
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INTRODUCTIONA NOTE ON OUR COMPREHENSIVE UNIVERSITY BRAND STRATEGY
Leading into the merger of CQUniversity Australia and CQ TAFE on 1 July 2014, much consideration was given to the appropriate branding strategy of the combined organisations.
The goals of both were clearly aligned – both organisations aim to help people achieve their goals and do this through providing exciting learning opportunities, quality research and outstanding engagement.
CQUniversity Australia’s existing brand values translated agreeably with the incumbent CQ TAFE brand – they were built on the same deep-seated origins – both have their foundations in, and are deeply involved with communities in Central Queensland and beyond. And both organisations have formed strong community and industry
partnerships nationally and internationally. These partnerships are highly valued and help to make CQUniversity one of Australia’s most engaged and inclusive universities.
There will be one brand identity to represent CQUniversity as we establish ourselves as Australia’s largest regional university with a footprint reaching from Cairns in the North, Melbourne and Adelaide in the South to Geraldton in the West.
CQUniversity Australia’s existing theme line BE WHAT YOU WANT TO BE also remains as an effective brand promise for our merged entity, because as a more comprehensive university, CQUniversity Australia is truly allowing anyone to achieve this.
CQUniversity Australia(POST MERGER)
Providing outstanding engagement and learning
opportunities. BE WHAT YOU WANT TO BE
CQUniversity Australia(PRE MERGER)
Engagement will become the driving force that directs the activities of the University to fulfi l its vision to enable
stakeholders, partners, communities, industry
and students to BE WHAT THEY WANT TO BE
CQ TAFE (PRE MERGER)
Skill the people of Central Queensland.
‘ANYTHING’S POSSIBLE WITH CQ TAFE’
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PURPOSE OF THESE GUIDELINES
A brand identity, expressed through a logo and associated
graphics, is a physical symbol of an organisation’s values.
Used consistently and effectively, it acts as a continual
reminder of the organisation’s character and personality.
If you look at recognisable brands, they share a use of
common elements within their brand identities. Each is
made up of distinctive visual and graphical elements.
Over time, these elements embed themselves in the
public’s mind and become recognisable icons. Each
element within the design adds its own distinct layer
to the overall personality of the brand. This can be the
addition of a colour to indicate vibrancy, a graphic design
element for freshness, a shield for strength and/or a
specially selected typeface for character.
The purpose of these guidelines is to introduce you to
these visual elements and provide an understanding
of how to use them across a number of applications.
Obviously every application cannot be covered. Hopefully,
however, the Brand Guidelines will help, as all good
guidelines should, to provide the knowledge and the
tools to map the brand effectively on all applications.
UPDATES AND SUGGESTIONS
Users of these Brand Guidelines are asked to refer
any suggested updates, additions or clarifi cations to:
Marketing DirectoratePhone: 07 4923 2490
Email: marketingservices@cqu.edu.au
AUTHORISATION FOR USAGE
The CQUniversity Australia logo is only to be used
by our organisations, subsidiaries and associates.
Other organisations, institutions or companies wishing
to use the logo must have the written approval of
CQUniversity Australia.
For further information, please contact the
Marketing Directorate.
INTRODUCTION
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INTRODUCTION
CQUniversity Australia is committed to a set of values that
place our students, customers and partners at the centre
of everything we do. We are committed to extending our
reputation as an entrepreneurial innovator whose approach
and learning systems are consistently adapted to meet
the changing needs of industry and society.
A BRAND IS NOT JUST A LOGO
We understand that the delivery and performance of the
vision encapsulated in our brand can only be developed by
investing in the right people, processes, policies, products,
and systems. To this end, our brand strategy is not merely
reliant on a graphical brand identity, but is centred on a
memorable brand experience. This can only be achieved
if all brand touch points, interactions and interfaces share
a consistency of approach and effort, and in our case,
one that is highly responsive to our user’s needs
and expectations.
BRAND PROMISE
The trustworthiness and reputation of a brand are not
merely based on a set of words. They are based on the
manner in which the promise behind the words is delivered.
At CQUniversity Australia, this entails acting ethically,
professionally and fairly in all instances.
The aim is to understand what you want to be
and help you achieve those goals.
BRAND STRATEGYSTRATEGIC BRAND FRAMEWORK
The framework elements should be used to inform and provide consistency in all marketing
and communications for our comprehensive university.
STRATEGIC PLATFORM:
Empowering communities (internal and external).
PROPOSITION: CQUniversity Australia helps people to achieve their goals.
Brand promise: CQUniversity Australia helps you to BE WHAT YOU WANT TO BE.
PROOF POINTS: Excellence in learning and teaching, level of engagement, inclusiveness, depth and breadth of education
and training choices, fl exible study options, seamless and accessible pathways, multiple qualifi cation entry and exit points.
PERSONALITY: professional and responsible, friendly, can-do attitude.
PILLAR CONNECTED COMMUNITY ENGAGED LEARNING RESEARCH AND INNOVATION ENGAGED ENTERPRISE
INSIGHT I want to know someone is looking out for the wellbeing of my community.
I want to have the opportunity to benefi t from study of my choice where and whenever I want.
I want to help improve the economies of communities.
I’m proud of my work community – we support each other.
PROPOSITION Help to nurture sustainable communities.
Help students feel empowered to achieve their goals.
Help communities to grow. Create a positive future for the community and I.
KEY SUPPORT Strong relationships, open campuses, participation in engaged service – community and industry, provision of education, professional development and research.
Selection of programs and qualifi cations, seamless and accessible pathways, vocational competencies embedded into higher education programs, parallel study options, level of student support, inclusiveness, learning skills unit, Indigenous engagement, teaching excellence, stimulated learning environments, fi t for purpose technologies and infrastructure, student participation and success.
Research culture, research skills, research funding and performance, innovation and entrepreneurship.
Pride in CQUniversity Australia and its role, career development and learning opportunities, our people, services and systems, safe environment.
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BRAND PRESENCE AND MEANING
A logo has to work across many applications.
In some instances it will be rendered as nothing more
than lines, in others it will be displayed in rich colour.
With this in mind, we designed our logo as an abstract
representation of an ideal – a rich and fertile environment.
This can be seen in:
• the light blue curve representing the freshness of water
• the solid green, that forms the bulk of the design,
depicting a fertile landscape
• the blue that runs across the top representing the deep
blue of the open sky.
With our reason for being to impart and engender a love
of learning, CQUniversity Australia aims to provide a
natural, vibrant and fertile environment where education
can fl ourish.
The colours chosen have a youthfulness yet are solid and
strong. The curves are signifi cant in this environment, with
their free fl owing lines representing a freedom of the spirit.
The absence of hard edges is in keeping with our belief of
being fl exible and adaptable rather than merely following
the straight and narrow.
This fl exibility extends to our systems and our processes
and is fundamental to our championing of each individual,
supporting them in their endeavour to be what they
want to be.
BRAND STRATEGY
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BRAND VALUES
The brand values of CQUniversity Australia are
expressed as fi ve key attributes:
ENGAGEMENT
We connect with our stakeholders and communities by
having strong relationships and productive partnerships
which deliver mutually benefi cial outcomes.
LEADERSHIP
We lead by consistently demonstrating excellence
in learning and teaching, research, engagement and
governance.
A ‘CAN DO’ APPROACH
We focus on and achieve our goals, we ‘think big’, aspire
to greatness and apply innovation in everything we do.
OPENNESS
We promote transparency in processes, procedures and
decision-making and emphasise consistency, fairness
and probity as integral to our relationships, individual
and collective, with all stakeholders.
INCLUSIVENESS
We respect and seek full participation from, and
engagement with, all staff, students and the community
without any discrimination toward any individual or group.
TONE OF VOICE
In order to best communicate the brand values
of CQUniversity Australia it is important to have
a consistent tone of voice.
We are a highly regarded teaching and training
organisation. The tone of all content should clearly
indicate that CQUniversity Australia is a professional and
responsible institution yet one that has appeal and is
attainable for a broad reaching and diverse audience.
The text should always be direct, clear and concise
and never be overly formal. It should be informative
but not chatty, friendly but not matey, instructive but
not overbearing.
For further information on written styles and editor’s
guidelines to ensure consistency of University promotional
and general communications, please refer to the
CQUniversity Australia Writing Style Guideline available
on the portal or by contacting the Marketing Directorate.
BRAND STRATEGY
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CORPORATE BRAND
Our Corporate Brand has the name CQUniversity Australia.
It is depicted graphically by the shield logo and by the
other associated elements of the brand identity outlined
in this Manual.
Both our operational name and our logo are critical
components of our identity.
As with all brands, consistent use and persistent
adherence to the brand identity guidelines in this Manual,
will, over time, help ensure recognition, familiarity and
acceptance of the brand and its values.
NOTES ON THE NAME
1. Wherever possible, ‘CQUniversity’ is to be expressed
as a single word. There is no letter space between
CQ and University.
2. In publications and documents the fi rst mention of
the brand name should be ‘CQUniversity Australia’.
Subsequent mentions of the brand name can be
‘CQUniversity’ or ‘CQUniversity Australia’.
3. The use of ‘CQUni’ is acceptable in informal situations
where it is used as an abbreviation of CQUniversity.
4. The acronym ‘CQU’ is not acceptable in marketing and
general communications. The acronym CQU is short
for the Central Queensland University title and related
Act 1998 for which the corporate brand still allows
the Act to apply. Please use ‘CQUni’ in all small
space applications.
BRAND ARCHITECTURE
ACHIEVEMENT OF ARMS CREST
Use of the Traditional logo
remains in force through the
Central Queensland University
Act 1998 and is confi ned to
legal, ceremonial and offi cial
purposes and occasions only.
For all other applications, use
of the CQUniversity Australia
corporate brand applies.
TRADITIONAL LOGO TRADITIONAL LOGO CREST ONLY
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BRAND ARCHITECTURESINGLE BRAND STRATEGY
A single brand architecture (or master brand as it is otherwise known) lead by the CQUniversity Australia logo facilitates an effective ‘whole of University’ marketing and communications strategy to achieve wider business objectives and to drive positive brand equity.
APPLICATION OF SERVICES, LOCATIONS AND LIKE
The name of a service, location or like shall be treated separately to the CQUniversity Australia logo and as appropriate to the medium.
To this end, in graphic expressions, the CQUniversity logo is always dominant and retains all its features. A CQUniversity Australia service, location or like may utilise typography-only, reversed or positive text, on primary colour palettes as a descriptor not connected to the logo.
Importantly, with a single brand strategy and architecture, there are no sub-brands or word-marks to be devised for these applications. Some exceptions are made to the single brand strategy to allow for partnership co-branding and wholly owned subsidiaries of CQUniversity Australia (Train@ CQUniversity – stylesheet is available upon request).
Note: Previous use of pre-existing sub-brand and word-mark applications in-market shall be phased out overtime.
CQUNIVERSITY BOOKSHOP
CQUNIVERSITY FITNESS CENTRE
EXAMPLES OF HOW A TYPOGRAPHY-ONLY DESCRIPTOR MAY BE TREATED – ON A SOLID GREEN ENCLOSURE, OR POSITIVE TEXT ONLY.
Note: CQUNIVERSITY may be removed from the name where logo use is in close proximity or inclusion is superfl uous.
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APPLICATION OF DIVISIONS, DIRECTORATES, SCHOOLS AND LIKE
The names of Divisions, Directorates, or Schools should appear in a standard font format. As a general rule, use of these names in material headlines should be for internal documentation only. For e-news and other public-facing mediums application of the typography on reverse primary colour palettes may be suitable.
USAGE – POSITIONING AND RATIO OF LOGO AND DESCRIPTOR
The CQUniversity logo is always dominant and retains all its features.
A CQUniversity Australia service, location or like may utilise typography-only, reversed or positive text, on primary colour palettes as a descriptor not connected to the logo.
So as to not overpower the CQUniversity logo, ratios apply (as shown in the diagram to the right).
The height of the descriptor should sit on the same baseline as the word AUSTRALIA and rise no higher than the green and dark blue intersection in the top right of the crest.
The descriptor should sit at least one shield’s width away from the CQUniversity Australia logo.
Where applicable the CQUNIVERSITY component of the name of the service, location or like may be omitted.
Refer to page 33 for application on uniforms.
BRAND ARCHITECTURE
CQUniversity Rockhampton, North
Bruce Highway, Rockhampton Qld 4702 Australia
CRICOS Provider Code: 00219C
PEOPLE AND CULTURE DIRECTORATE
DIRECTORATE TEMPLATE USE
EXAMPLES
CQUNIVERSITYBOOKSHOP
= 1 X WIDTH OF SHIELD
CQUniversity Rockhampton, North
Bruce Highway, Rockhampton Qld 4702 Australia
E E S
PEOPLE AND CULTURE DIRECTORATE
DIVISIONAL EDM HEADER
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BRAND ARCHITECTURE
CQUNIVERSITY AUSTRALIA
OUTDOOR SIGNAGE EXAMPLELOCATION SIGNAGE
For new locations, external and internal signage will be developed in line with these Brand Guidelines (see Townsville example right).
For existing campuses, a separate Signage Manual is available to refer to for the standardised and consistent production of all campus and other location way-fi nding signs. Please contact the Marketing Directorate for a copy or CQUniversity Australia’s Facilities Management Directorate for further information regarding signage requirements.
Note: For marketing materials requiring location name application please apply the same principals as Divisions, Directorates, Schools and like.
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BRAND ARCHITECTUREPARTNERSHIP CO-BRAND
When promoting approved strategic partnerships our shield logo should sit alongside the partner brand as shown opposite.
This approach can be used on all relevant internal and external communication collateral at the discretion of the Marketing Directorate.
SPONSORSHIP BRANDING
For sponsorship branding unique application and treatment of the brand will be applied to maximise brand visibility and exposure. A selection of the CQUniversity Cairn’s Taipans naming rights logo applications are shown right.
SUPPORTED BY/ASSOCIATED WITH BRANDING
For activity that CQUniversity is supporting or associated with but is not owned, funded and/or co-owned by the University, creative application of the logo is shown right.
PRESS ASSOCIATED WITH CQUNIVERSITY EXAMPLES
PRESS ASSOCIATED WITH CQUNIVERSITY – LOGO XAPPLICATION EXAMPLE
AD-140444
Let us know what YOU value about the Gladstone marine environment and help CQUni researchers understand what the community cares about.
Fill 30 minutes and answer a fun survey!
http://goo.gl/Qbr1pM
TELL US WHAT YOU VALUE IN GLADSTONE.
RESEARCH in association with
AD-140444
Idiom 23 is a local literary magazine encouraging regional and national writing and supported by the CQUniversity School of Education and Arts.
For the 2014 Issue, we are inviting submissions of short stories, poems, creative non-fi ction and/or photographs on the theme of Portraiture. For example, submissions can be stand alone stories or poems, or stand alone photographs, about individuals or groups of individuals. The best photograph will feature on the magazine’s front cover – with the permission of the contributor.
We are also running a separate invitation category for High School Students (the best submission will receive a prize).
For more information and submission guidelines visit
idiom23-cquniversity.submittable.com/submit or email John Fitzsimmons
j.fi tzsimmons@cqu.edu.au.
Call for submissionsPortraiture
Supported by
Supported by
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CORPORATE HERO LOGO
The Hero Logo is the logo of preference and is to be
reproduced in full colour or spot colour where possible.
SPECIFYING COLOURS
When you have the ability to reproduce the logo in
full colour, please specify the correct colours for the
appropriate style of reproduction:
PANTONE CMYK RGB HEX
PMS 382 28/0/100/0 196/214/0 #C1D600
PMS 540 100/57/12/66 0/48/87 #003057
PMS 50%540 50/28.5/6/33 98/128/167 #6280A7
USAGE
The logo may sit on a white or solid green background,
over an image with suffi cient contrast or partially over both
a solid background and an image. When the logo sits over
a background other than white, the shield has a white
background and keyline (shown in A and B). When applying
the logo across two background types ensure the logo has
suffi cient clear space as outlined on page 16.
If the logo is to sit on a darker photographic image with
insuffi cient background contrast there are 3 usage options;
the logo may sit above or below the image on a white or
green band (shown in C), revert to the full white reversed
version of the logo (shown in D) or apply a transparent leaf
element behind the logo (shown on page 27).
BRAND IDENTITY
NOTE: USE HERO LOGO WITH WHITE KEYLINE WHEN LOGO SITS OVER SOLIDS OR FULL COLOUR IMAGE.** IMAGE MUST HAVE ENOUGH CONTRAST BEHIND LOGO TO RETAIN LEGIBILITY.
A
B
C D
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MONO LOGO
There will be applications where the logo has to be
presented in a simple line format such as mono envelopes
or promotional items as well as mono or spot colour
advertisements. Even in these applications, it is important
that CQUniversity Australia’s logo should never lose its
structure or identity. The mono logo is a single colour
depiction of the logo, emphasising its distinctive curves
and shield.
SPECIFYING COLOURS
As this version of the logo is only used in single or 2 colour
applications, it should only be specifi ed using the following
colours:
PANTONE 382C
PANTONE 540C
BLACK
USAGE
Note that the body of the shield should always be solid.
Where there is a solid background colour, the internal
lines of the logo curves adopt this colour. However, when
the logo sits over a photograph, the shield has a white
background and keyline.
BRAND IDENTITY
NOTE: USE SPOT OR MONO LOGO WITH WHITE BACKGROUND WHEN LOGO SITS OVER A MONO IMAGE.** IMAGE MUST HAVE ENOUGH CONTRAST BEHIND LOGO TO RETAIN LEGIBILITY.
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BLACK AND WHITE LOGOS
There are two black and white versions of the logo,
for use when only black and white reproduction is
possible (e.g. newspaper advertising).
The preferred logo is the greyscale version.
The line version should only be used where the logo
appears at a size less than 25 mm wide.
BRAND IDENTITY
GREYSCALE VERSION
BLACK LINE VERSION
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LOGO CLEAR SPACE
Clear space is often referred to as the ‘breathing space’
that logos demand when they appear with other elements
on a page. This space is defi ned to ensure that the logo
is not crowded by other elements.
To make it easy to comply with this clear space,
a simple rule has been developed.
The minimum clear space around the logo = 1 x U
(U = width of the letter U from CQU in the logo).
Therefore the larger the logo, the greater the
width of the capital ‘U’ in University, the larger
the size of the clear space.
Wherever possible, larger clear space is desirable.
EXCEPTIONS
In certain circumstances, the use of graphic elements may
demand encroachment into the clear space (pictured right
where the logo sits over the title banner). The CQUniversity
Australia logo may also sit over an image in a similar way
(pictured right) or crest leaves may fl ow behind the logo.
ENCROACHMENT RULING
The distance the logo should encroach over an image
or heading (in the diagram opposite, encroachment = E)
is equal to the height of the word AUSTRALIA in the logo.
Examples of usage are shown throughout this Manual.
BRAND IDENTITY
CLEAR SPACE = 1 x U
E
ORIENTATIONWEEK 2015
AN INTRODUCTION TO CQUNIVERSITY AUSTRALIA
E
EE
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MINIMUM SIZES
Minimum size specifi cations are provided to ensure the logo
is always reproduced at a size that is recognisable and readable
in any application. The main logo can be enlarged to any size
but must never appear smaller than 25 mm wide.
For printed applications where the logo must appear smaller
than this, the mono logo must be used (unless a restricted
space application has been approved). If printing on a white or
light background, do not use Pantone 382 green at this small
size. For digital reproduction the full colour version should be
used primarily.
If there is any question about the quality of the reproduction,
legibility and clarity should always take precedence and the logo
is to be used at a size larger than the minimum specifi cation.
RESTRICTED SPACE APPLICATIONS
The Shield Only Logo is acceptable only in tight placement
situations and approval for use should be sought from the
Marketing Directorate before proceeding.
There may be times when printing space is at a premium and
one colour is the only option (e.g. on a small promotional item).
In these instances, please use the Wordmark Logo. Other
exceptions and alterations to the logo will only be made in
extenuating circumstances.
25 mm
BRAND IDENTITY
SHIELD ONLY BLACK SHIELD ONLY MONOSHIELD ONLY CMYK
WORDMARK MONOWORDMARK BLACK
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BRAND THEME LINE
The starting point for CQUniversity Australia is always the
individual, whether they be student, customer, partner or
stakeholder. We strive to understand the context of their
behaviour, learn about them and interact with them in such
a way that we understand their stories, their circumstances,
their goals and what they want to be. Through this interaction,
we can lead and inspire, guide and support, and stimulate
and empower people – whatever their stage in life or
background – to follow their own aspirations. This philosophy
is expressed in our brand theme line:
BE WHAT YOU WANT TO BE.
SPECIFYING COLOURS – FULL COLOUR
The Brand Theme Line should appear as one white line of
text that sits above the web address which is set in PMS540.
Both lines of text sit within an enclosure of PMS382.
If legibility is a concern (e.g. online environments), the colours
may be reversed (i.e. white and green text may sit on an
enclosure of PMS540).
The positive versions (shown bottom right) are only to be
used for select corporate public facing materials or internal
documents to be printed/circulated in-house.
In all full colour versions, ‘YOU’ is highlighted in the
same colour as the web address.
BRAND IDENTITY
BRAND THEME LINE HERO (2 LINE) FULL COLOUR BRAND THEME LINE (3 LINE) FULL COLOUR
BRAND THEME LINE (2 LINE) FULL COLOUR REVERSE
BRAND THEME LINE (1 LINE) FULL COLOUR BRAND THEME LINE (1 LINE) FULL COLOUR
BRAND THEME LINE (2 LINE) POSITIVE
BRAND THEME LINE (3 LINE) FULL COLOUR REVERSE
BRAND THEME LINE (3 LINE) POSITIVE
CORPORATE USE ONLY –
Note on the website address:
Under no circumstances can the URL cqu.edu.au be adjusted for use in the brand theme line treatment. The URL may be removed
however in circumstances where it does not fi t or is inappropriate to use. If an extended vanity of the URL is required for the medium
use, it should be included in body copy format and layout.
P P
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SPECIFYING COLOURS – MONO
When greyscale is the only option (e.g. press advertising),
the enclosure is to be 100% black and the web address is
set as 30% black. In this instance, ‘YOU’ is also highlighted
in the same colour as the web address (30% black).
For one colour instances, the Brand Theme Line may
appear as a full white reversed block on a black enclosure
or as black text only.
FONT SIZE RATIO
Although the Brand Theme Lines are available as logos
from Marketing Directorate and re-creation of the Brand
Theme Line is not advised, the ratio between the two
different sized lines of text is roughly one third. Therefore,
if the website is set at 24 pt, the theme line will be one
third smaller at 16 pt (website 60 pt, theme line 40 pt etc).
BRAND IDENTITY
BRAND THEME LINE (2 LINE) GREYSCALE BRAND THEME LINE (3 LINE) GREYSCALE
BRAND THEME LINE (2 LINE) MONO REVERSE BRAND THEME LINE (3 LINE) MONO REVERSE
BRAND THEME LINE (2 LINE) MONO POSITIVE BRAND THEME LINE (3 LINE) MONO POSITIVE
CORPORATE USE ONLY –
Note on the website address:
Under no circumstances can the URL cqu.edu.au be adjusted for use in the brand theme line treatment. The URL may be removed
however in circumstances where it does not fi t or is inappropriate to use. If an extended vanity of the URL is required for the medium
use, it should be included in body copy format and layout.
BRAND THEME LINE (1 LINE) MONOP
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MINIMUM SIZES
Where possible, the Brand Theme Line must never appear
smaller than 45 mm wide (2 line) or 29 mm wide (3 line) as
shown on the right.
Depending on available space and design requirements the
Brand Theme Line may be broken down into 3 lines.
Please adhere to the line breaks shown opposite.
USAGE – POSITIONING AND PAIRING WITH HERO LOGO
As a preference, the theme line will be right-aligned and sit at
the bottom right of a design piece. If there are design limitations
which force the hero logo to appear top left, the theme line will
be left-aligned and sit bottom left. It should never be centred.
The Brand Theme Line may sit at the base on its own if the hero
logo is at top of a page, although more often than not, it will be
paired with the logo at the base of a design piece (adhere to the
ruling on page 16 where clear space beneath the logo = 1 x U).
The logo and theme line are to be set to the same width.
USAGE – PAIRING APPLICATION IN A SMALL SPACE
An example of usage paired with logo (online skyscraper banner
layout) is pictured right. Where column widths are small,
the Brand Theme Line may be used at full width.
BRAND IDENTITY
45 mm 29 mm
BE WHAT YOU WANT TO BE
cqu.edu.au
BE WHAT YOU WANT TO BE
cqu.edu.au
CLEAR SPACE = 1 x U
BE WHAT YOU WANT TO BE
cqu.edu.au
= 1 x U
BE WHAT YOU WANT TO BE
cqu.edu.au
EXAMPLE OF HOW THE BRAND THEME LINE IS TO BE PAIRED WITH LOGO IN A SMALL SPACE
APPLICATION (E.G. BASE OF A WEB SKYSCRAPER)
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USAGE – SIZE RELATIVE TO DESIGN PIECE
For wider width landscape formats (e.g. billboard or press),
the Brand Theme Line is to be scaled at a size of 1/4 or 1/5
of the overall width of the piece (dependent on medium
and at discretion of the designer).
For narrower width portrait formats (e.g. A5 or A4) the
Brand Theme Line is to be scaled at a size of 1/3 or 1/4 of
the overall width of the piece (dependent on medium and
at discretion of the designer).
For small press or online formats (e.g. 8 x 2 column press ad)
the Brand Theme Line is to be scaled at 1/2 the overall width.
USAGE – INSET FROM OUTER EDGE
When placing the logo and Brand Theme Line lockup the
minimum inset from the outer edge (top, side or base) is
twice the width of the letter U in the logo (i.e. inset = 2 x U).
If space allows, the inset may be greater. Designers should
use 2 x U as a guide, use their creative eye and consider the
inset for every design piece.
BRAND IDENTITY
BE WHAT YOU WANT TO BE
cqu.edu.au
PORTRAIT1/3 – 1/4 WIDTH
SHOWN AT REDUCED SIZE
X
X
2 COLUMN PRESS 1/2 WIDTH
SHOWN AT FULL SIZE
X
BE WHAT YOU WANT TO BE
cqu.edu.au
X
LANDSCAPE 1/4 – 1/5 WIDTH
SHOWN AT REDUCED SIZE
X
BE WHAT YOU WANT TO BE
cqu.edu.au
X
2 x U
2 x U
2 x U
2 x U2 x U
2 x U
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PRIMARY COLOURS
The following colours have been carefully chosen to provide a distinctive
palette that should meet all applications. The primary palette is used for
corporate applications such as advertising, stationery, signage, branding
event collateral etc.
All colours must be matched as accurately as possible for whatever medium
being used. You may have to make allowances for certain materials, variations
due to paper stocks, content projected onto different surfaces, and the web.
As well as using each colour in full strength, variation and depth can be added
by using tints. All colours should be tested before completing production.
SPECIFYING COLOURS
CQUniversity Australia green is the hero colour of the brand and is to be used
for solid backgrounds, graphic elements, headings and subheadings. All body
text is to appear in Charcoal 80% Black (or 100% Black for regional press).
When designing with the primary palette only, Charcoal 80% black may
be used as a background colour option in layouts when green is required
as the accent colour.
CQUniversity Australia dark blue is to be used minimally throughout. The 50%
blue is to be used for logo reproduction use only.
SPECIFICATIONS
All colours must be matched to Pantone® (PMS) standards.
CMYK refers to the 4 colour process used in printing for offset print
or laser printers: C=Cyan, M=Magenta, Y=Yellow, K=Black.
RGB refers to values that should be used when displaying colours
on screen or projectors.
HEX is the value used to display colours in an online environment.
GREEN
PMS 382CPMS 381U
CMYK 28 / 0 / 100 / 0RGB 196 / 214 / 0
HEX #C1D600
CHARCOAL
80% BlackCMYK 0 / 0 / 0 / 80
RGB 88 / 89 / 91HEX #58595B
BLUE
PMS 540CPMS 540U
CMYK 100 / 57 / 12 / 66RGB 0 / 48 / 87HEX #003057
50% BLUE
PMS 50% 540CPMS 50% 540U
CMYK 50 / 28 / 0 / 28RGB 128 / 150 / 166
HEX #8096A6
A special note about the CQUniversity Australia green:
It is essential that the CQUniversity Australia green (PMS382C)
be as consistent as possible across all applications and surfaces.
To this end, a set of colour swatches can be supplied for matching
purposes. Please ensure your printer, sign-writer or other supplier
is made aware of the importance of this issue.
Note: Logo use only.
BRAND IDENTITYPRIMARY PALETTE
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PMS 2602CPMS 2602UCMYK 65 / 100 / 0 / 0RGB 119 / 47 / 142HEX #772F8E
ENGLISH, WORK AND STUDY PREPARATION
SECONDARY PALETTESECONDARY COLOURS
The colours in the Secondary Palette may appear
along with our brand colours on the inside pages of
communications, however these colours will not be
offi cially allocated to a certain area within the University
with the exception of study area names determined by
the Marketing Directorate.
When used in this instance the colour may be applied
at the fi rst-point-of-contact (e.g. study area banners,
program guide covers, website design etc). All other use
of secondary colours is recommended only to separate
out information when the primary brand colours will not
suffi ce (ie. sections in a study/training guides). Please do
not use them for any other purpose.
SPECIFICATIONS
All colours must be matched to Pantone® (PMS)
standards.
CMYK refers to the 4 colour process used in printing for
offset print or laser printers:
C=Cyan, M=Magenta, Y=Yellow, K=Black.
RGB refers to values that should be used when
displaying colours on screen or projectors.
HEX is the value used to display colours in an online
environment.
BRAND IDENTITY
PMS 356CPMS 356UCMYK 91 / 4 / 100 / 25RGB 16 / 133 / 65HEX #108541
APPRENTICESHIPS, TRADES AND TRAINING
PMS 158CPMS 158UCMYK 0 / 62 / 95 / 0RGB 243 / 127 / 54HEX #F37F36
EDUCATION AND HUMANITIES
PMS 1945CPMS 1945UCMYK 5 / 100 / 55 / 28RGB 172 / 15 / 65HEX #AC0F41
PSYCHOLOGY, SOCIAL WORK AND COMMUNITY SERVICES
PMS 116CPMS 115UCMYK 0 / 11 / 94 / 0RGB 254 / 218 / 57HEX #FEDA39
MINING AND ENERGY
PMS 2665CPMS 2685UCMYK 70 / 76 / 0 / 0RGB 125 / 85 / 199HEX #7D55C7
BUSINESS, ACCOUNTING AND LAW
PMS 2935CPMS 300UCMYK 100 / 52 / 0 / 0RGB 6 / 112 / 178HEX #0670B2
ENGINEERING AND BUILT ENVIRONMENT
PMS 306CPMS 306UCMYK 75 / 0 / 5 / 0RGB 31 / 189 / 230HEX #1FBDE6
INFORMATION TECHNOLOGY AND DIGITAL MEDIA
PMS 369CPMS 369UCMYK 68 / 0 / 100 / 0RGB 100 / 167 / 11HEX #64A70B
SCIENCE AND ENVIRONMENT
PMS 240CPMS 240UCMYK 20 / 89 / 0 / 0RGB 196 / 67 / 150HEX #C44396
CREATIVE, PERFORMING AND VISUAL ARTS
PMS 7474CPMS 7474UCMYK 86 / 10 / 33 / 11RGB 21 / 150 / 160HEX #1596A0
HEALTH
PMS 485CPMS 485UCMYK 0 / 95 / 100 / 0RGB 235 / 48 / 45HEX #EB302D
SPARE COLOUR
Note on colours:
Colours viewed in PDF desktop printed or online versions
of this Guideline will not be a true indication of actual
colour. Refer to Pantone Colour Bridge or printed marketing
materials for correct colours.
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TYPOGRAPHY – PRINT
One of the most recognisable and distinctive elements
of a brand is its use of typography. A single type family
has been chosen to deliver CQUniversity Australia’s
communications to the world.
Univers is a modern font family that communicates
effectively without the need for ornamentation. It is
modern and sparse, yet has an approachable quality
that makes it a favourite among designers.
All text should, wherever possible, be left aligned,
but may be right aligned if necessary.
UNIVERS
Univers Light is to be used for advertising body copy and
as information text (such as program information) in all
marketing materials. Univers Bold may be used to highlight
important information (e.g. a call to action). The use of
CQUniversity Australia in all caps should be avoided in
body text.
UNIVERS CONDENSED
Univers Condensed Bold is to be used for all headings and
subheadings. It can be set in either all caps or upper and
lower case.
Univers Light Condensed is to be used for larger,
highlight or pullout copy (e.g. a student quote).
The Univers Condensed family also includes the weight
Univers Regular Condensed.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890UNIVERS LIGHT CONDENSED
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890UNIVERS LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890UNIVERS BOLD CONDENSED
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890UNIVERS BOLD
BRAND IDENTITY
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TYPOGRAPHY – DIGITAL/DESKTOP
ARIAL
Online material is a special case because of the limitations
associated with it. If the font the designer used on a web
page doesn’t exist on the user’s PC then the page will render
with a default font. This can dramatically alter the design.
To overcome this, web designers use a short list of fonts
that are known to reside on practically all devices. One
such font is Arial.
It has family styling characteristics that are very similar to
Univers. More importantly, we know that all users will see
the page as it was designed.
As Univers is not a standard font in the Microsoft Offi ce
suite, Arial should be the default font choice for desktop
use if Univers is not available.
Note: Univers Bold Condensed is embedded for use
as headings 1 and 2 on the CQUniversity website. All
additional text online is shown in Arial.
SPECIFYING COLOURS
CQUniversity Australia green is the hero colour of the
brand and is to be used for headings and subheading
backgrounds where possible. All body text is to appear in
Charcoal 80% Black (or 100% Black for regional press with
reproduction limitations).
MINIMUM TYPE SIZE FOR PRESS
The minimum font size for press advertisements is 8 pt.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ARIAL BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ARIAL REGULAR
BRAND IDENTITY
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BRAND IDENTITYTYPOGRAPHY COLOURS
TYPE ON A COLOURED BACKGROUND
Readability is the main principal behind all use of type
and colour combinations. This is especially important
when using background colours and when choosing
colours to be used in an online environment.
The chart opposite recommends combinations for
reproducing type on backgrounds made up of colours
in the palette.
Text over a coloured background should only occur for
large set headings (e.g. on the cover of a Program Guide)
or for highlight / pullout copy sitting over a coloured
crest leaf (shown on page 16 or 27).
In the fi nal application, proofi ng should be carried out
to ensure optimal clarity has been achieved.
• Indicates that the text colour is not AA compilant. These
colours may still be used within artwork online when
tagging has been applied to ensure that the image is
accessible.
PANTONE 382
PANTONE 540
PANTONE 356
CHARCOAL 80% BLACK
PANTONE 2665
PANTONE 240
PANTONE 158
PANTONE 2935
PANTONE 7474
PANTONE 1945
PANTONE 306
PANTONE 485
PANTONE 116
PANTONE 369
PANTONE 2602
80%
BLA
CK
TEX
T
OK FOR LARGE TITLES
ONLY
•
•
•
•
•
•
•
•
•
•
OK
•
•
OK FOR LARGE TITLES
ONLY
OK
•
•
•
•
•
OK
•
•
•
OK
OK
•
PM
S 5
40 B
LUE
TEX
T
OK FOR LARGE TITLES
ONLY
OK FOR LARGE TITLES
ONLY
•
OK
OK
OK
OK
OK
•
OK
OK
•
•
•
OK
IND
IVID
UA
L C
OLO
UR
ON
WH
ITE
BA
CK
GR
OU
ND
OK FOR LARGE TITLES
ONLY
OK FOR LARGE TITLES
ONLY
PM
S 3
82 G
REE
N T
EXT
•
OK
•
•
•
•
•
•
•
•
OK
OK FOR LARGE TITLES
ONLY
OK FOR LARGE TITLES
ONLY
OK FOR LARGE TITLES
ONLY
OK FOR LARGE TITLES
ONLY
•
OK
OK
OK
OK
OK
•
OK
OK
•
•
•
OK
OK FOR LARGE TITLES
ONLY
OK FOR LARGE TITLES
ONLY
WH
ITE
TEX
T O
N
IND
IVID
UA
L C
OLO
UR
OK
OK
IND
IVID
UA
L C
OLO
UR
ON
WH
ITE
BA
CK
GR
OU
ND
OK
Font in the secondary colour palette on a white background
or
white font on a secondary colour palette background is only for selected uses.
Please contact the Marketing Directorate for further advice.
ONLINE – AA COMPLIANCE OUTLINE PRINT
WH
ITE
TEX
T O
N
IND
IVID
UA
L C
OLO
UR
OK
OK
OK*
Note on font colours:
While we adhere to a AA standard for font colours online,
imagery can be included online with legible coloured text at
the designers discretion.
*For all outdoor collateral, white font on primary green should
be avoided to ensure optimal visibility.
The secondary colour palette should:
• not be used for font colours online.
• only be used to differentiate multiple elements within a page e.g. study areas or event categories.
Please contact the Marketing Directorate for further advice.
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GRAPHIC CREST LEAVES
The crest leaves are important elements of
the brand identity. The shapes that form from
their clean lines feel organic and natural, and
were derived from the internal curves of
the CQUniversity Australia logo crest. They
represent the harmonious, side-by-side contrast
that we see in the environment around us and
in the people within our organisation.
GUIDELINES FOR LEAVES
The crest leaves may be applied as keylines
and solids either separately or together in
different positions and rotations to provide
visual layering and depth to design layouts.
They can be applied in the following ways:
FULL COLOUR
• Green (382) leaves, multiplied over image.
• White leaves at 80% transparency.
• Secondary colour leaves, multiplied at 50%
tint (as the secondary colours are stronger).
OUTLINED
• Green or white leaves, at 100% unless
program area specifi c which are 50%.
• Where green (382) will go over green (382)
the preference is to use a white leaf at 30%
opacity however you can use green (382) as
an overlay.
BEHIND TEXT
• When placing a leaf behind text the
secondary palette colours are shown at 10%
tint and green (382) is shown at 30% tint.
COLOUR
The colour used for the crest leaves
depends on the design piece. For corporate
publications, use PMS382 green only.
For program specifi c publications, use of
the applicable colour from the Secondary
Colour Palette specifi ed on page 23 may be
appropriate. Various examples of usage are
shown throughout this Manual.
BRAND IDENTITY
Large clean motivational text to be inserted here – specifi c to course details of lifestyle on campus.
EXAMPLE OF CREST LEAVES – KEYLINE
EXAMPLE OF CREST LEAVES – REVERSE KEYLINE
EXAMPLE OF CREST LEAVES – TRANSPARENT OVERLAYEXAMPLE OF CREST LEAVES – TRANSPARENT OVERLAY
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BRAND IDENTITYIMAGERY
PHOTOGRAPHIC STYLE
CQUniversity Australia is a vibrant university, and we like
to refl ect this with the photographs that we take and use.
When using photography as part of your design, it’s very
important to match the tone of the university.
Words like creative, optimistic, bright and positive are
your point of reference when searching for images
or briefi ng a photographer. This allows us to keep our
look fresh and compelling. As we are a people focused
university we prefer to use in situ photos that showcase
our learning and teaching environments.
It is important that all images are of high standard and
fi nish. When photographing people, ensure that they look
professional but believable – avoid the ‘stock library’ look.
Please ensure that the people look realistic and genuine
as per the examples shown here.
Photos should consider accommodating a text block
overlay and work in both horizontal and portrait landscapes.
Where possible, highlight colours should come from
the CQUniversity palette and feature people or people
elements that are the focus.
Close up images with a focus on practical activities.
Student focused images with room for copy.
In situ images with a focus on learning and teaching.
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PRINTED STATIONERY
Stationery items such as a letter can be the fi rst
introduction the outside world has to the University.
Others, such as a business card, can act as branding items
and reminders of our organisation. They are the physical
representations of our distinctive symbols and personality.
That’s why our stationery has been designed as if from
the same master. This conscious use of common
elements ensures consistency of communication
and aids recognition.
Note: all colours used come from the primary palette.
No colours from the secondary palette should be used in
such items. Stationery items that are available include:
• Letterhead
• With Compliments
• Business Cards
• Envelopes (C4 and DL)
• A5 Note Pad
To order the above stationery items please contact:
Administration Customer Service Offi cerRetail Operations Bookshop bookshop-printing@cqu.edu.au
For electronic templates please refer to page 32
of this guide.
BRAND IDENTITY
CRICOS Provider Code: 00219C
PROSPECT/STUDENT FACING LH AND WC
CRICOS Provider Code: 00219C
A5 NOTE PAD
PROSPECT/STUDENT
WITH COMPLIMENTS
CRICOS Provider Code: 00219C
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CRICOS Provider Code: 00219C
WITH COMPLIMENTS
CRICOS Provider Code: 00219C
LETTERHEAD, BUSINESS CARD AND WITH COMPLIMENTS
LETTERHEAD (LH)
Final artwork size: A4 (210 mm x 297 mm)
Printed 3 x PMS
WITH COMPLIMENTS SLIP (WC)
Final artwork size: DL (210 mm x 99 mm)
Printed 3 x PMS
BUSINESS CARD (BC)
Final artwork size: 86 mm x 52 mm
Printed 3 x PMS + matt cellosheen both sides
BRAND IDENTITY
CORPORATELH AND WC
TITLE FIRST NAME SURNAMEQualifications
JOB TITLE
Division
P +61 0 0000 0000F +61 0 0000 0000M 0400 000 000E initial.surname@cqu.edu.auS username
Location
Address, Suburb State Postcode Country
TITLE FIRST NAME SURNAMEQualifications
JOB TITLE
Division
P +61 0 0000 0000F +61 0 0000 0000M 0400 000 000E initial.surname@cqu.edu.auS username
Location
Address, Suburb State Postcode Country
BC INTERNATIONALBC
+61 3 4930 9515
+61 7 4936 1691
+61 419 669 867
a.dawson@cqu.edu.au
cqu.edu.au
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ENVELOPES
Two envelope designs are shown with two sizes
recommended. Variations to address application, size and
envelope formats (e.g. window, portrait aspect or A5 size)
can be made to suit the need of the internal department.
• C4 (229 mm x 324 mm)
• DLX (235 mm x 120 mm)
• DL (220 mm x 110 mm)
These are only printed in one colour (PMS540)
and utilise the mono logo.
Standard address format applies. Please refer to the latest
version of CQUniversity’s Writing Style Guideline locations
information (available on the portal) for correct location
name and address details.
CQUniversity Rockhampton, NorthBruce Highway, Rockhampton QLD 4702 AUSTRALIA
C4 ENVELOPE
DLX ENVELOPE
DL ENVELOPE
BRAND IDENTITY
E
DLX ENVELOPE
CQUniversity Brisbane
160 Ann Street, Brisbane
QLD 4000 AUSTRALIA
E
DL ENVELOPE
E
CQUniversity Brisbane
160 Ann Street, Brisbane
QLD 4000 AUSTRALIA
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DIGITAL STATIONARY
There are a range of CQUniversity Australia branded
templates available to staff via the Marketing Directorate
portal site:
my.cqu.edu.au/group/marketing/resources
The various templates include, but are not limited to:
• Letterhead
• Multipurpose template
• PowerPoint
• Memo
• Invitation
• Directional signage
• Certifi cate covers
To request a new template complete the template request
form in the publications section of the self-service tab.
EMAIL SIGNATURE
Please see digital section for information on
email signatures.
CR
ICO
S P
rovi
der
Code: 0
0219
C
CONTENT HEADING
Content
MULTIPURPOSE TEMPLATE
POWERPOINT TEMPLATE
BRAND IDENTITY
HEADING SUBTITLE
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UNIFORMS AND MERCHANDISE
A range of CQUniversity Australia uniforms and
merchandise are available at the CQUniversity Australia
Bookshop website at bookshop.cqu.edu.au
Please contact the Bookshop on 07 4930 9421 for
further information.
Note: All approved uniforms and merchandise must be
ordered through CQUniversity Australia Bookshop. Any
requests for a different style of uniform or merchandise
item outside of the approved list must be approved by the
Marketing Directorate.
BUILDING BRAND EQUITY VIA RECOGNITION OF
CQUNIVERSITY PRIMARY COLOURS.
All new uniforms and merchandise should be selected
from CQUniversity’s primary colour palette or white. While
exact match colours are preferred, where unavailable the
next closest colour in a range may be selected.
Note: That application of divisional names on uniforms
must be applied as shown on the opposite chest side to
the CQUniversity Logo to avoid the appearance of
sub-branding. Divisional name application is not permitted
on other merchandise.
BRAND IDENTITY
LEARNING ANDTEACHING SERVICES
LEARNING ANDTEACHING SERVICES
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INTRODUCTION
The way that CQUniversity Australia presents itself to the
world infl uences the perception and image that potential
students and the general public has of the University. These
perceptions are infl uenced by the use of the University’s
brand elements and key marketing messages, all of which
ultimately contribute to the overall success of the institution.
All aspects of CQUniversity’s marketing is managed by the
Marketing Directorate and International Marketing Team and
must consistently and accurately refl ect the University’s
corporate identity as outlined in these Guidelines and the
Writing Style Guidelines.
The Marketing Directorate has responsibility for ensuring
that marketing strategies and the related promotional
materials are accurate and ethical, and maintain the integrity
and contribute to the reputation of the institution.
To ensure brand, style and policy compliance as well as
application of consistent marketing strategy and associated
messaging all university marketing materials and advertising
must be produced, booked and/or approved by the
Marketing Directorate.
For further information visit the Policy Portal at
policy.cqu.edu.au to reference the Marketing and Student
Recruitment Policy and related documents.
For information on how to access marketing support please
visit the Marketing Directorate Portal at
my.cqu.edu.au/group/marketing.
Here you will fi nd:
• Provision of self-service tools and templates.
• Process, forms and advice on booking and producing
advertising and production of corporate marketing
materials.
• Process and forms for the provision of logo use to third
parties.
Please refer to the following pages for examples of various
marketing materials showcasing correct brand application.
MARKETING
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DESIGN EXAMPLES
PROGRAM AND COURSE PUBLICATIONS
MARKETING
TESTIMONIAL EXAMPLE PROGRAM PAGE WITH TABLE EXAMPLE
ICONS AND DESCRIPTIONS
FAST TRACK OPTION
TOTAL COURSES OR UNITS24
DURATION YEARS PART-TIME6
DURATION YEARS FULL-TIME3
WORK INTEGRATED LEARNING
DISTANCE EDUCATION RESIDENTIAL SCHOOL
NEW PROGRAM
2463
20
BACHELOR OF AGRIBUSINESS AND FOOD SECURITY
3 6 24
Intakes: Term 1, Term 2
Domestic Availability: Bundaberg, Rockhampton North, Distance
International Availability: Bundaberg, Rockhampton North, Distance
Entry Rank: OP: 17, SR: 63, ATAR: 53.35
Recommended Study: Agricultural Science, Biology, Chemistry and Maths B
QTAC Codes: Bundaberg: 813181, Distance: 853185, Rockhampton: 853181
CRICOS Code: 081414G
THE BACHELOR OF AGRIBUSINESS AND FOOD SECURITY WILL PREPARE YOU WITH INDUSTRY-RELEVANT KNOWLEDGE AND SKILLS IN BOTH SCIENCE AND BUSINESS, ENABLING YOU TO BE A WELL-ROUNDED GRADUATE, AND GIVING YOU A COMPETITIVE EDGE IN THE JOB MARKET.
Gain valuable insight into sustainable food and fi bre production, the food production chain and value adding for agricultural products, the economics of primary production industries, managing water resources and the use of technology in agriculture so you can take a leading role in this growth industry.
On completion, you will be well equipped to seek positions in a variety of agricultural based enterprises, both in Australia and internationally.
CAREER OPPORTUNITIES
A Bachelor of Agribusiness and Food Security will prepare you for a career in the many sectors of agribusiness and food security, both nationally and internationally. Agribusiness professionals are qualifi ed to work in private and public sectors such as exports, rural and regional agricultural policy development, banking and supply chain management, in roles such as a manager of agricultural production enterprise, a scientist or technician, consultant, farm or livestock manager, commodities trader or rural lending and investment banker.
Important note » You are able to undertake your fi rst year of study outside of Australia and
subsequent years in Australia and will be able to complete the residential school requirements for fi rst year courses in Term 3 (if numbers permit) or during the next available course offering.
Please visit our website or contact us for more information.
PR
OG
RA
MS
AN
D C
OU
RS
ES
20
OUR RANGE OF SCIENCE AND ENVIRONMENT EDUCATION AND TRAINING OPTIONS WILL PROVIDE YOU WITH BOTH GENERAL AND SPECIALISED SUBJECT KNOWLEDGE, AS WELL AS PRACTICAL SKILLS SUCH AS PROBLEM-SOLVING, TEAMWORK AND COMMUNICATION.
WIDE CHOICE OF STUDY AREAS
At CQUniversity, our science and environment programs and courses cover a diverse range of areas including agricultural and food science, analytical science and biotechnology, biological science, environmental health, laboratory skills, and the growing fi elds of medical science, including clinical investigation, nutrition and pathology. For more information on environmental health and all medical science offerings at CQUniversity please refer to the Health 2015 Undergraduate and Vocational Guide, or visit our website.
HANDS-ON, PRACTICAL EXPERIENCE
We offer programs that include work placements, allowing you to put the theory you learn into hands-on practice. Our placements also allow you to build important networks with industry and increase your work-ready skills, giving you the competitive edge when seeking employment.
UP-TO-DATE AND INDUSTRY RELEVENT
CQUniversity consults with industry when developing and reviewing programs and courses to ensure content is up-to-date and meeting demands of employers.
STUDY YOUR WAY
Many of our offerings are fl exible in their delivery, allowing you to study either on-campus or by distance education. Regardless of how you choose to study, you will always have the support of our experienced teaching professionals and technicians who bring industry-relevant and real-world skills and knowledge to the learning environment.
POSTGRADUATE AND RESEARCH
CQUniversity offers a range of postgraduate and research higher degrees in the area of science and environment. For the latest information on these programs visit www.cqu.edu.au/study.
17
STUDY SCIENCE AND ENVIRONMENT
‘I chose the Bachelor of Environmental Science through
CQUniversity because it allowed me to fi t study with my life.’
DANIEL PHIPPS Bachelor of Environmental Science
To see Daniel’s full story visit www.cqu.edu.au/myjourney
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USE OF LEAVES OVER IMAGE WITH QUOTEPROGRAM GUIDE COVER EXAMPLE
SCIENCE ANDENVIRONMENT
2015 VOCATIONAL AND UNDERGRADUATE GUIDE
Agribusiness and Food Security I Environmental Science I Laboratory Skills I Laboratory Techniques I Laboratory Technology I Sampling and Measurement I Science
STUDY SCIENCE AND ENVIRONMENT
16
Turn your passion for discovery and problem solving into a career.
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There’s never been a better time to kickstart your Chiropractic career at CQUniversity.
» Choose to study on-campus at CQUniversity Sydney (NEW campus), CQUniversity Brisbane and CQUniversity Mackay, Ooralea*
» Start your journey with the Bachelor of Chiropractic Science, that qualifi es you to apply for entry to the Master of Chiropractic Science
» Graduation from the master program allows registration and practice as a chiropractor – develop your skills, learning from industry leading experts
» No prior health degree or experience is required, suitable for both school-leavers and mature students
» Benefi t from a blend of on-campus engagement, distance learning and residential schools
» Australia’s newest, state-of-the-art chiropractic learning environment, supported by world class lecturers and industry specialists.
*Some courses in the fi rst year of the program are available to study by distance education. Please contact us for more information.
Find out more: cqu.edu.au/chiroApply now: cqu.edu.au/applyTalk to us: 13 27 86
CHOOSE CERTAINTY AND CONFIDENCE WITH CHIROPRACTIC SCIENCE AT CQUNIVERSITY.
CRIC
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MARKETING
CQUniversity is a comprehensive university offering a wide choice of
programs and qualifi cations from short courses, certifi cates and diplomas
to undergraduate, postgraduate and research higher degrees. Study
on-campus at one of our many locations including Adelaide, Biloela,
Brisbane, Bundaberg, Emerald, Gladstone City, Gladstone Marina, Mackay
City, Mackay Ooralea, Melbourne, Noosa, Rockhampton City, Rockhampton
North, Sydney or Yeppoon, or choose distance education and study where
and how it suits you.
RESEARCH CQUniversity is committed to excellence in research and innovation with
a particular emphasis on issues affecting our communities. We achieve
research outcomes through linkages with industry, business, government
and the community, and through collaboration with national and
international researchers and research networks.
STATE-OF-THE-ART FACILITIESQuality on-campus facilities ensure learning is delivered in context, taught in a
similar setting to real-world situations. New facilities including state-of-the-art
technology for fi tness and body function testing offer exercise and sport
sciences students sophisticated training. Nursing students have access to
fully equipped labs replicating a real hospital ward, while medical imaging and
medical sonography are taught from new purpose-built multi-million dollar
labs. The new CQUniversity Health Clinic at CQUniversity Rockhampton also
provides clinical learning experiences to students.
CLINICAL PARTNERSHIPSCQUniversity programs are supported by our industry partners via
workplace integrated learning or learning on the job. This hands-on,
project-based learning is a key reason CQUniversity graduates are highly
sought after by employers.
FLEXIBILITYCQUniversity is committed to helping study fi t with your personal
commitments and learning style, offering the fl exibility of studying
part-time, full-time, on-campus or by distance education with options to fast
track your degree.
PROGRAM AREAS » Accident forensics and
investigation » Chiropractic science » Emergency services » Exercise and sport sciences » Fatigue risk management » Health professional education » Health science (allied health) » Intensive care paramedics* » Medical imaging » Medical science (nutrition,
clinical measurement or pathology)
» Medical sonography » Mental health nursing
» Midwifery » Nursing » Occupational health and safety » Occupational therapy » Oral health » Paramedic science » Podiatry » Physiotherapy » Psychology » Public health » Rail safety management » Safety science
» Speech pathology
» Social work
For more information, please call us or visit our website cqu.edu.au/study.
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STUDY HEALTH AT CQUNIVERSITY
g to real-world situations. New facilities including state-of-the-art
technolo
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BE WHAT YOU WANT TO BE
cqu.edu.au
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A MORECOMPREHENSIVEUNIVERSITY.A new era in education and training has arrived.
Following a merger with CQ TAFE, CQUniversity is now a more comprehensive university offering a wider choice of education and training options. We now offer hundreds of qualifi cations from short courses, certifi cates and diplomas through to undergraduate, postgraduate and research higher degrees.
Choose CQUniversity for more opportunities in:
• Apprenticeships, Trades and Training
• Business, Accounting and Law
• Creative, Performing and Visual Arts
• Education and Humanities
• Engineering and Built Environment
• Health
• Information Technology and Digital Media
• Psychology, Social Work and Community Services
• Science and Environment
• Work and Study Preparation.
Explore your options. Achieve your goals.
cqu.edu.au/study
ADELAIDE BILOELA BRISBANE BUNDABERG CAIRNS EMERALD GLADSTONE MACKAY MELBOURNE NOOSA ROCKHAMPTON SYDNEY YEPPOON DISTANCE
AD-140407_JulyNewsletter.indd 1 2/07/2014 5:16 pm
PRESS FULL PAGE MAGAZINE ADVERTISEMENT EXAMPLES
M3X6 ADVERTISING EXAMPLE
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APPLY NOW TONOW STUDY IN 20N 2 15. ON15. ON-TIME -TIME APAPPLICATIONS CLOSEOS 30 SEPTETEMBEBER.
Selecctingting the univeversity ity that’that’ bs best t for yyou is a big decision. The right mix ofx pprogro ram cam choicehoice, loc, lo atition, flexibility, support and people cane ca makeke all the ddifference ce to yoto our preferences.
Each year, thousandssan of stududentsts like you cchose CQUniversitysi as their first first prefepreferencerenc to help them be whoe w they wantwan to be.
ExploExplore ouour widr e range of progprograms ram and cand courses available andd discover the uhe unnique benefits of a qualitlity eduucatiocation witithAustrtralia’s largest gest regregional univerversity.sity.
cqu.c edu.edu.au/fiau/firsttpr refeferenence
35 000+ STUDENTS
20+ LOCATIONS
AUSTRALIA’S LARGEST REGIONAL UNI.YOUR FIRST PREFERENCE.
AUSTRALIA’S LARGEST REGIONAL UNI.GROW WITH US.
20+ LOCATIONS
35 000+ STUDENTS » APPLY NOW CRICOS Provider Code: 00219C BIL-140450-EMD,GLD,MKY,BDG_HIGHWAY,ROKN
DESIGN EXAMPLES
BILLBOARD AND PRESS ADVERTISING
POSTCARDS
Chiropractic Science at CQUniversity.CCCCCCCCCChhhhiiiirrrooopppprrrrraaaaacccccttttiiiiicccc SSSScccciiiiieeeeeennccee at CCQQQUUUUUUUnnnniiiivvvvvvvvvvvvveeeeeeeeerrrrrrssssssiiitttttyyyyyy..
CHIROPRACTIC SCIENCE AT CQUNIVERSITY
STUDY WITH CONFIDENCE AND MAKE A DIFFERENCE
POSTAGEPAID
AUSTRALIAIf undeliverable return to:CQUniversity AustraliaMarketing DirectorateBuilding 37, Bruce HighwayROCKHAMPTON QLD 4702
HELPFUL INFORMATIONConnect with us
13 27 86
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/CQUniversityAustralia /CQUni
/company/CQUniversity vc-cquniversity
@CQUni @CQUniversity
Scholarships and prizescqu.edu.au/scholarships
Specialised support for fi rst year studentscqu.edu.au/fi rstyearstudents
Student support services cqu.edu.au/support
Find out more about our programs and coursescqu.edu.au/study
On-campus student residence optionscqu.edu.au/accommodation
Upcoming events at CQUniversity cqu.edu.au/events
AUSTRALIA’S LARGEST REGIONAL UNIHERE TO SUPPORT YOU.Thank you for including CQUniversity in your tertiary admission centre preferences for 2015. You’ve taken the fi rst step towards studying at University, and you may have questions about what happens next.
Join us for an online chat session on Tuesday, 2 December from 4 pm to 7 pm*, or on-campus and online on Monday, 22 December from 9 am to 4 pm*, and have your questions answered.*Australian Eastern Standard Time.
Visit cqu.edu.au/infosession for details.
20+ LOCATIONS
35 000+ STUDENTS
BILLBOARD ADVERTISINGNote: Initial outdoor creative as depicted and tested in-market. All future creative to avoid white font on green for optimal visibility.
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DESIGN EXAMPLES
BANNERS AND SIGNAGE
MARKETINGINFORMATION
TECHNOLOGY AND DIGITAL MEDIA
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MACKAY
CANNONVALE
TOWNSVILLE
EMERALD
BILOELA
YEPPOONROCKHAMPTON
GLADSTONE
BUNDABERG
NOOSABRISBANE
SYDNEY
MELBOURNE
ADELAIDE
NEW SOUTH WALES
QUEENSLAND
TASMANIA
VICTORIA
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ACT
COOMA
GERALDTON
PERTH
WESTERN AUSTRALIA
KARRATHA
20+ LOCATIONS AUSTRALIA WIDE
AND GROWING
Campus
Campus with dedicated Distance Education Study Centre (DESC)
Study Centre
DESC
Partner Study Hub
Multiple locations per city are indicated with a number.
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STUDY OR TRAIN ON-CAMPUS OR BY DISTANCE EDUCATION.
PULL UP BANNER EXAMPLES
A3 POSTER EXAMPLES
SIGNAGE EXAMPLE
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MARKETING
WEBSITE HOME PAGE(RELAUNCH CREATIVE FOR OCTOBER 2014)
WEBSITE CAMPAIGN PAGE (RELAUNCH CREATIVE FOR OCTOBER 2014)
WEBSITE BANNERS EXAMPLES
DESIGN EXAMPLES
WEBSITE BANNERS
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DESIGN EXAMPLES
DIGITAL ADVERTISING
Full colour photography should be used as the base of the
design with key messages animated to slide in.
The CQUniversity Logo and Themeline should be applied to
the top or bottom right hand side depending on the size of
the artwork.
Green font is used to highlight key elements within the
messages.
MARKETING
DISPLAY MREC
DISPLAY MOBILE BANNERS
DISPLAY SKYSCRAPER
DISPLAY LEADERBOARD
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VIDEO AND TVC PRODUCTION
It is important that our video presence conforms consistently
to the basic guidelines governing the use of the logo, colour,
typefaces and other attributes.
TOP
The logo and tagline is shown at the top of the video with a
50% black overlay.
Title: Uppercase, Univers or Arial font, vertically centred.
Subtitle: Lowercase, Univers or Arial font, vertically centred.
OVER
The tagline is shown to the right of the 50% black overlay
which holds a name and position (this text is interchangeable).
Name: Uppercase, Univers or Arial font, vertically centred.
Position: Lowercase, Univers or Arial font, vertically centred.
TAIL
The logo and tagline is centred on a solid green screen.
AUDIO
Corporate videos should make use of the corporate music
bed fi les. If an alternate music bed is selected the producer
is responsible for ensuring music copyright is permitted.
Visit www.musicrights.com.au for further information.
MARKETING
VIDEO TITLESubtitle
NAMEPosition
VIDEO TITLESubtitle
NAMEPosition
VIDEO TOP, OVER AND TAIL VIDEO TOP, OVER AND TAIL WITH SPACING SPECIFIED.SPACING IS DEFINED BY THE LOGO HEIGHT AND WIDTH AS SHOWN ABOVE.
Note:
The university provides access to Adobe Premier Pro and Adobe After Effects software for video editing and production. All university stakeholders are encouraged to use and produce
video content using these tools. The Marketing Directorate can provide animated top and tail fi les suitable for use in these programs. Still image top and tails are also available in .JPG
format for use in any video editing software upon request. Alternate animated format these can be produced at your department’s expense.
Please send video and TVC fi le requests with exact specifi cations to marketingservices@cqu.edu.au.
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EMAIL SIGNATURES
Every email sent from CQUniversity Australia should help extend
our brand recognition and key messages in market. Mandatory email
signatures are developed for use in staff emails with a core brand
or campaign message updated 3 – 4 times per year. Name and
contact details should, wherever possible, comply with the following
sequence:
Title Firstname Lastname Letters
Job Title | Centre or School/Directorate/Division
CQUniversity Australia Location, Building, Street Address, City State Postcode
P +61 area code 0000 0000 (x0000) | M +61 400 000 000 | E x.xxxxx@cqu.edu.au
Arial font at size 12 should be used for contact details.
Font should be set to black. The above text only version should only
be used for return emails.
The latest email signature templates can be downloaded
from the staff portal – Marketing Directorate
my.cqu.edu.au/group/marketing
If you need assistance applying these signatures,
please contact:
Information Technology Directorate HelpdeskPhone: 07 4930 9233
Email: helpdesk@cqu.edu.au
MARKETING
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SOCIAL MEDIA BANNERS
With a major online presence in social media it is important
that every communication conforms to the basic guidelines
governing the use of the logo, colour, typefaces and other
attributes.
Artwork is produced based on the particular social media
site and is updated for each major marketing campaign.
Examples on this page to demonstrate how to apply the
guidelines.
MARKETING
FACEBOOK BANNER AND DISPLAY IMAGE
LINKEDIN BANNER AND DISPLAY IMAGE
TWITTER SKIN AND DISPLAY IMAGEYOUTUBE BANNER
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SOCIAL MEDIA ACCOUNTS AND CONTENT
SOCIAL MEDIA ICONS
With a major online presence in social media it is important
that we ensure we are using and promoting offi cial
University social media pages.
This page shows the order that social media icons should
be displayed in. If space is limited the icons can be used
on their own in a vertical or horizontal line.
If the icons are being promoted internationally the
University Webo account should be included.
SOCIAL MEDIA CONTENT
Content can be specifi cally designed for social media
channels by contacting Marketing Services.
MARKETING
CONNECT
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CONFUSED ABOUT YOUR QTAC PREFERENCES?
Deadline for on-time applications. Apply direct to QTAC.edu.au before 30 September to save $150 in application fees.
Hint: If paying by BPAY make payments by 29 September to avoid late fees.
September
QTAC
06
Due date to apply for 16 October offer round.
October
RELAX
Christmas cheer!
09
Final date to change or add preferences for 11 December offer round.
December
CQUniversity Change of Preference On-Campus and Online Info Session.
December
15
Offers released via current applications online services from 9 am. Course vacancies for 5 February offer round.
January
29
Last day to change or add preferences to 5 February offer round.
January
01
Higher education fee of $149 applies. Final date to change or add preferences for 2 October offer round.
October
10
Due date to apply for 15 January offer round.
December
19
Year 12 results and OPs mailed out.
Note: OPs will be available on qcaa.qld.edu.au from 20 December.
Note: OP ineligible ranks released 30 December.
December
Final date to add, move or delete preferences for 15 January offer round.
January
21
Due date to apply for 5 February offer round.
January
05
5551551
9 am – Offers released for all other courses commencing term 1 2015.
February
22
02CQUniversity Online Info Session.
December
HOW TO APPLY TO QTAC
For more information about applying to QTAC please visit:www.qtac.edu.au/Applying-NonYear12/KeyDates.html
YOU HAVE SIX QTAC PREFERENCES.
Happy New Year!
1 and 2 DREAM COURSES
3 and 4 REALISTIC OPTIONS
5 and 6 FOOT-IN-THE-DOOR OPTIONS
Navigating your way through your QTAC application can be daunting. Here is what you need to know...
START STUDYING AT CQUNIVERSITY9 March 2015 – Term 1 Start Date
CONNECT
/CQUInternational
/CQUniversity
/CQUniversityAustralia
@CQUni
/company/CQUniversity
/CQUni
@CQUniversity
vc-cquniversity
SOCIAL MEDIA ACCOUNT ICONS AND HANDLES
SOCIAL MEDIA CONTENT – INFOGRAPHIC
WEIBO IS INCLUDED FOR SPECIFIC INTERNATIONAL USE
LIMITED SPACE OPTION
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EMAIL EDMS
Every email sent from CQUniversity Australia should help
extend our brand values beyond our wall. When sending
emails through our eDM platforms they should be branded
as per the examples on this page.
For new eDM header and footer requests please
complete a production request form and submit to
marketingservices@cqu.edu.au.
MARKETING
EMAIL EDM HEADEREMAIL EDM FOOTER
Marketing DirectoratePhone: 07 4923 2490
Email: marketingservices@cqu.edu.au
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