brand guidelines - brandlective · curious & bold tone personal & informal purpose engage...
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BRAND GUIDELINES
CONTENTS
Welcome ............................. 01Purpose ............................... 02Vision ................................... 02Values .................................. 03Mission Statement ........... 04Tone of Voice ..................... 05Logo Usage ........................ 06Colour Palette ................... 09Typography ........................ 10Image Style ....................... 11Business Collateral ......... 12Trademark ......................... 13
W E L C O M E
WELCOME TO THE BRANDLECTIVE® COMMUNICATIONS BRAND GUIDELINES
This document contains all you need to know about how the Brandlective brand should be used in all print and digital media, marketing resources and social media ensuring it remains consistent throughout. Using our brand correctly is extremely important to us so we ask that this give is regularly referred to and is adhered to at all times.
We hope you enjoy getting to know our brand better.
The Brandlective® Team
01
To give visibility to those that think differently
P U R P O S E
02
That those with an entrepreneurial spirit will have the resources to rise above the noise, stand out from the crowd and show their audience who they really are.
V I S I O N
V A L U E S
Brandlective® is known for their commitment to entrepreneurship, enthusiasm for all things new, and strong belief that every brand, product, business or individual deserve the limelight for the positive impact they make.
Be Bold • We’re not afraid to take risks• We aim to get noticed, really noticed!
Ooze Credibility• We strive for authenticity• We will be ourselves (even if that means being ‘less than perfect’)
Empower Others• We lift each other up• We aim to be life-long learners
Cultivate Adventure• We think outside the box, try new things and push boundaries• We accept every challenge
Licence Success • We embrace success• We work relentlessly to achieve more
03
M I S S I O N S TAT E M E N T
To build brands, and create digital marketing services that: CLIENTS rave about, CUSTOMERS obsess over, BRANDS can’t live without, EMPLOYEES are proud of and INVESTORS seek for long-term returns
04
T O N E O F V O I C E
CHARACTERCurious & Bold
TONEPersonal & Informal
PURPOSEEngage & Educate
LANGUAGE Savvy & Inviting
EXAMPLE“Our clients are smart, think out-side-the-box and want to get noticed. The entrepreneurial types who know they need to ruffle feathers to get results. That is where Brandlective steps in! Our team is bursting with ideas, some are wacky, some are inspirational and others simply portray a clear, concise marketing message to your audience. Ask us today how we can take your digital marketing to new heights.”
05
TEXT EXAMPLES
“Calling all disruptive entrepreneurs...”“Does your brand ooze credibility?”“Want to get noticed... REALLY noticed?”“It’s time to rise above the noise...”“WARNING: Introverts will hate this...”
The Brandlective logo has been developed to include the core brand colours and can be used ineither, horizontal or stacked form. The usage varies across platforms. The logo may be whited-out for use in certain mediums where applicable, including use of a white box behind the logo.The Brandlective ‘B’ may be used on it’s own where applicable. Typography to be black or white only.
PREFERRED USE
L O G O U S A G E
06
ACCEPTABLE USE
STACKED
HORIZONTAL
L O G O U S A G E
07
MINIMUM SIZEStacked w:20mm x h:18mmHorizontal w:45mm x h:12.5mm
DIAGONAL ELEMENTThe diagonal lines within the logo sit at 45 °
ALIGNMENT‘B’ to always be centred to typography.
SPACE AROUND THE LOGO (MINIMUM)25% Spacing 25% Spacing (h),50% Spacing (w)
COLOURS
FONT
DO NOT ALTER THE LOGO
L O G O U S A G E
08
UNACCEPTABLE LOGO USAGE
Fading the logo
Using non-brand colours
Using on any colour background
Rotating the logo
Changing the logo alignment
Putting typography over the element
Adding effects to the logo
Adding a stroke or background to the logo
Using the logo under the mimimum size
Cropping the logo
Distorting the logo
Using a pixelated or blurry logo
C O L O U R P A L E T T E
09
SECONDARY PALETTEFor use in background and highlighted elements
PRIMARY PALETTEFor use in the logo and main elements.
Hex CMYK RGB#5bbc99 63-2-51-0 089-186-153
Hex CMYK RGB#3283C3 78-41-1-0 048-130-194
Hex CMYK RGB#3FA9DF 67-17-0-0 061-168-222
Hex CMYK RGB#4E4897 83-84-4-0 077-071-150
Hex CMYK RGB#ffba00 0-30-100-0 255-186-000
Hex CMYK RGB#ff7700 0-66-100-0 255-119-000
Hex CMYK RGB#df0062 7-100-41-0 223-000-098
Hex CMYK RGB#e5008c 4-100-0-0 229-000-140
Hex CMYK RGB#2f3552 86-79-42-37 047-053-082
BACKGROUND COLOUR
Black & White Also used where necessary
T Y P O G R A P H Y
10
MAIN FONT
ROBOTO BLACKROBOTO BOLD ITALICROBOTO BOLDROBOTO ITALICROBOTO REGULARROBOTO LIGHT ITALICROBOTO LIGHTROBOTO THIN
For use in print and online, Roboto is a Google and Typekit font.Some headings and sub-headings to be in Roboto light, upper case.Copy and paragraph type to be in Roboto Black.
Roboto BlackRoboto Bold ItalicRoboto BoldRoboto ItalicRoboto RegularRoboto Light ItalicRoboto LightRoboto Thin
B R ALOGO FONT
D I A V L O B L A C KD I A V L O B O O K
The Diavlo font is used for the logo in black and book with the letter kerning set at 200. This font is also used for headings in upper case. For use in subheadings and body text,lower case and sentence case can be used.z
DIAVLO FONT FAMILY
ROBOTO FONT FAMILY
I M A G E R Y S T Y L E
11
GENERAL PHOTOGRAPYUse only HD images, 72dpi for digital use and 300dpi for print use.Images are not to be sized larger than original size to prevent pixelation.
•Subject of the imagery to convey a teamlike and creative atmosphere.
BACKGROUND IMAGERY WITH COLOURSWhen using imagery with colours, use HD images with a colour overlay using any of the Brandlective palettes.The overlay colours are to be at 80% opacity.
+ =
Photo Primary Colours Colour Image
BUSINESS CARDSFront
Back
B U S I N E S S C O L L AT E R A L
12
LETTERHEAD
STACEY KEHOEFounder
07777 777 777 staceyinstagram stacey@brandlective.com
www.brandlective.comBrandlective Communications Ltd,
Brandlective Offices, London Bridge, London www.brandlective.com
Dear Mr. Person
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Aeque maluisset ut nam, per te utamur voluptatum. Ea qui option adipisci perse-queris, mei pertinacia deterruisset consectetuer eu. Vidit ornatus laoreet per at, putent legimus ocurreret no qui. Fuisset complectitur mediocritatem ex vis. Nostrum commune evertitur sea ex. In mea illud sensibus, ut sonet ubique his.
Kind Regards
Stacey KehoeFounder
07777 777 777 info@brandlective.com
T R A D E M A R K I N F O R M AT I O N
13
UK00003068833
STATUSRegistered
MARK TEXTBrandlective
FILE DATE15 August 2014
Classes35
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