brand building through customer insight - the ultimate food network and gourmet experience

As VP of Communications for the American Marketing Association of New Jersey, I created, implemented, and

drove the marketing Campaign for our event with Michael Smith -- who was the Senior VP of Marketing, Creative, and Brand Strategy -- at Food Network at the time. The

next several slides represent some of the marketing collateral – and more – I developed for this event.

Note: some of the images are no longer available in this presentation.

• This email marketing campaign kicked off what was a tremendously successful and exciting event!

• This email – with slight modifications – was sent to all of our segments.

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• We promoted an early bird pricing special with a link to our Eventbrite ticket purchasing /registration site.

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• The opportunity to register at reduced pricing was available throughout the email.

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• Here is another email that was sent to members and prospects.

• This email relayed 2 reasons Food Network achieved great success…And piqued the reader’s interest enough to drive ticket sales.

• We had a record number of attendees at this event.

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• Talk about WOW – this event took place in a TV studio! Media Mix offered tours for the event attendees.

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• An award-winning chef and caterer, Kevin Oppici of Kevin’s Thyme, partnered with lovely wine pairings, provided by Gary’s Wine & Marketplace, made this event extra special!

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PRESS RELEASE: New Jersey American Marketing Association To Host Brand Building Seminar And Networking Event

With Food Network

• Bergen-Passaic, NJ (1888PressRelease) October 27, 2009 - The New Jersey Chapter of the American Marketing Association (NJAMA) announced a brand building seminar and networking event scheduled to take place November 11. Michael Smith, Senior Vice President of Marketing, Creative and Brand Strategy at Food Network, will provide an insider's look at the dynamic evolution of this powerful brand which is widely recognized as a provider not only of quality lifestyle information, but also entertainment. Read the Rest

Registration Page on Eventbrite

• See the entire registration page here.

Facebook Photos

Event Tweets and Linkedin Posting

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• This email was sent to event attendees, plus all of our NJ members, and our entire prospect list.

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• Readers were sampling foods at grazing tables, taking tours through the TV studio, sipping wines, and listening to the wisdom of Michael Smith.

AND… a thank youfrom Kevin’s Thyme

Event Success!

• This event was extremely successful for us – we received many happy comments that night and significant positive feedback in

our market research!