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BRAND BOOK ∙ LAST MODIFIED: 08.16.2016
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To improve quality of life for the residents of Michigan and beyond through development and implementation of innovative, actionable public policies.
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 2
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BRANDING
Brand Basics ................................................................4
LOGO USAGE
General Logo Guidelines .............................................5
Alternate Color Logos ..................................................6
White Space Requirements .........................................8
Minimum Size Requirements .......................................9
Logo File Type Guide .................................................10
Logo Color Spaces Guide .........................................10
Logo File Directory .....................................................11
Examples of Improper Use ........................................15
COLOR
The Color Palette ........................................................17
SUPPORTING ELEMENTS
Typography ................................................................18
Social Media ..............................................................20
Business Card ............................................................21
Envelope & Letterhead ...............................................22
Thank You Card ..........................................................23
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 3
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Branding
WHAT IS A BRAND?The primary role of a brand is to make it easy for clients and stakeholders to choose which company’s services to procure. A strong brand has become the mark of success for an organization and protecting a brand, and the value associated with it, has become a major concern for organizations around the globe.
A brand is a recognizable and trustworthy badge of origin and also a promise of performance. Companies and organizations spend millions of dollars each year to create names and visual identities for use on their letterheads, websites, packaging, advertising, etc. All of these symbols can be an important way to signify what to expect from an organization, product, or service.
WHAT ARE BRAND STANDARDS?Brand standards are our brand “toolbox.” Inside are the tools with which we can successfully and consistently execute the PSC brand. Consistent brand implementation allows us to positively define and lead the way in which people think of us. The brand standards contained herein are a guide for all those responsible for creating communications materials on behalf of PSC. They are rules and guidelines that allow for a consistent look, feel and tone for all materials—a unified voice, founded on our core values. Consistency is the key to building a successful brand.
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 4
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Logo Usage
THE PRIMARY LOGO AND GENERAL LOGO GUIDELINES
The primary logo is the main graphic identifier for PSC. This, and all forms of the logo should be surrounded by ample amounts of white space in order to allow for a sufficiently prominent display of the mark. Guidelines are provided in this manual.
• All logos are included in four different file types: PDF, EPS, JPG, and PNG. For more information about when to use which format, see page 8.
• Each logo is included in five different color spaces: PMS, CMYK, RGB, Black, and Reversed. For more information about which color space to use, see page 8.
• The appendix on page 9 contains a directory of all included logo files.
• Logo may be used in full-color/4-color,1-color, black and white, and reversed out formats (see “Alternate Logos”).
• The 1-color, black and white, and reversed out marks should only be used when it is not feasible to use the full color/4-color mark. For example, when printing on ink pens, use a 1-color logo; when color printing isn’t available, use the black logo; when printing on a dark color, use the reversed out logo.
• In most cases, the reversed logo should be used on a dark colored background or on a photographic background. Coloration behind the reversed mark should be sufficiently dark to allow for clear and unhindered reading of the logo. One of the other logos may work more effectively on light or medium-toned background.
Primary Color Logo
Alternate Color Mark
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 5
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Primary Logo—1 Color Gray Primary Logo—2 Color Yellow & White
Primary Logo—1 Color White
Primary Logo—1 Color Black
Primary Logo—2 Color Yellow & Metallic Gray
Primary Logo—1 Color Dark Gray
Primary Logo—1 Color Yellow
ALTERNATE COLOR LOGOS
Primary Logo—1 Color Metallic Gray
Primary Logo—2 Color Yellow & Gray
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 6
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Alternate Mark—1 Color Gray
Alternate Mark—1 Color White
ALTERNATE COLOR LOGOS
Alternate Mark—1 Color Dark Gray
Alternate Mark—1 Color BlackAlternate Mark—1 Color Yellow
Alternate Mark—1 Color Metallic Gray
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 7
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WHITE SPACE REQUIREMENTS
Always maintain the minimum distance between any part of the logo and any other elements appearing on the page—this minimum distance is the height of the “P” in the mark of the logo. The minimum distance should be adhered to on all four sides of the logo. However, there are instances where overlapping with the mark of the logo is allowed, such as in the example shown.
• This minimum distance also applies to the space allowed between the edge of the page and any part of the logo.
• No other elements—copy, photos, artwork, etc.—can be placed within the space or behind the logo (except when a photographic background is on the majority of the page).
• White space requirements apply to all applications of logo usage, including brochures, stationary, business cards, advertising, signage, web usages, etc.
Minimum spacing = Height “P” on All Sides
P U B L I C S E C T O R C O N S U LTA N T S
@ P S C M I C H I G A N
P S C I N C . C O M
Examples of Overlapping Exceptions
P U B L I C S E C T O R C O N S U LTA N T S
@ P S C M I C H I G A N
P S C I N C . C O M
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 8
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MINIMUM SIZE REQUIREMENTS
Minimum size requirements ensure legibility of the logo and recognition of the brand: the minimum size of the primary logo is 0.25.” The minimum size of the alternate mark treated in gray or black is 0.125.”
• Use the standards and the logo’s application to guide the useage size. Do not alter the proportions under any circumstances.
• If a specific small-size use or unusual-shape use is necessary, please contact Redhead Design Studio at 517.853.3681 for guidelines.
Minimum Size
.25”
.125”
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 9
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LOGO FILE TYPE GUIDE
There are four different file types included in each logo color space folder. See below for usage situations.
• EPS—EPS files should be used when files need to be read but not edited by the receiver. For example, when sending the file to a printer for a t-shirt, pen, etc.
• PDF—PDF files should be used when the file needs to be edited by the reciever with professional vector based software. They can also be used instead of an EPS file when files need to be read but not edited.
• PNG—PNG files should be used only in digital environments (not for printed materials). For example, on a website or a social media graphic. A PNG is a pixel based file format with the ability to store transparency, making it ideal for use when vector based files will not work. This file type should not be scaled to large sizes as graininess will occur. This file is suitable for use on the web, in RGB color space.
• JPG—JPG files should be used only in digital environments (not for printed materials). A JPG is a pixel based file format which uses a different compression method that results in loss of quality. This file format is only suitable for use where no other formats are accepted, and should only be used as such. JPG images do not support transparent backgrounds, causing the logo files to appear surrounded by a white box.
LOGO COLOR SPACES GUIDE
There are five different color spaces included with each logo file. See below for usage situations.
• CMYK—Files in CMYK color space should be used when working with most printers. CMYK should be used for full color printing, internal or professional. Although there may be small color shifts that happen in printing, it provides the greatest amount of accuracy when printing designs that contain color photography. CMYK should be the color space of choice for any design that is more than four colors.
• PMS—Files in PMS color space should be used when working with printed materials with colors that need to appear as the exact color they intend, or, when full color printing is not available. This avoids subtle color shifts that often happen in CMYK printing. PMS files should not be used for internal printing.
• RGB —Files in RGB color space should be used exclusively in digital environments (not for printed materials). RGB color is used in computer screens, televisions and mobile devices. RGB should be the color space of choice for any design that is going to be used in digital environments.
• Black—Files in Black or Grayscale color space should be used when color printing is not available. Use this color space any time the logo will be printed or displayed and the option of color is not available.
• Reversed—Files in Reversed color space should be used when printing or displaying the logo on a dark color. This color space only includes EPS, PDF, and PNG file types, as a transparency channel is required to see a white file on a dark background.
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 10
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LOGO FILE DIRECTORY
PRIMARY COLOR LOGO
PMS
• PSC_Logo_PMS_2cYD.eps
• PSC_Logo_PMS_2cYD.jpg
• PSC_Logo_PMS_2cYD.pdf
• PSC_Logo_PMS_2cYD.png
CMYK
• PSC_Logo_CMYK_2c.YD.eps
• PSC_Logo_CMYK_2cYD.jpg
• PSC_Logo_CMYK_2cYD.pdf
• PSC_Logo_CMYK_2cYD.png
RGB
• PSC_Logo_RGB_2cYD.eps
• PSC_Logo_RGB_2cYD.jpg
• PSC_Logo_RGB_2cYD.pdf
• PSC_Logo_RGB_2cYD.png
Black
• PSC_Logo_K.eps
• PSC_Logo_K.pdf
• PSC_Logo_Kpng
• PSC_Logo_K.jpg
White
• PSC_Logo_White.eps
• PSC_Logo_White.pdf
• PSC_Logo_White.png
PRIMARY LOGO ALTERNATE COLOR - 2 COLOR YELLOW & GRAY
PMS
• PSC_Logo_PMS_2cYG.eps
• PSC_Logo_PMS_2cYG.jpg
• PSC_Logo_PMS_2cYG.pdf
• PSC_Logo_PMS_2cYG.png
CMYK
• PSC_Logo_CMYK_2c.eps
• PSC_Logo_CMYK_2c.jpg
• PSC_Logo_CMYK_2c.pdf
• PSC_Logo_CMYK_2c.png
RGB
• PSC_Logo_RGB_2cYG.eps
• PSC_Logo_RGB_2cYG.jpg
• PSC_Logo_RGB_2cYG.pdf
• PSC_Logo_RGB_2cYG.png
PRIMARY LOGO ALTERNATE COLOR - 2 COLOR YELLOW & WHITE
PMS
• PSC_Logo_PMS_2cYW.eps
• PSC_Logo_PMS_2cYW.pdf
• PSC_Logo_PMS_2cYW.png
CMYK
• PSC_Logo_CMYK_2cYW.eps
• PSC_Logo_CMYK_2cYW.pdf
• PSC_Logo_CMYK_2cYW.png
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 11
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LOGO FILE DIRECTORY
RGB
• PSC_Logo_RGB_2cYW.eps
• PSC_Logo_RGB_2cYW.pdf
• PSC_Logo_RGB_2cYW.png
PRIMARY LOGO ALTERNATE COLOR - 2 COLOR YELLOW & METALLIC GRAY
PMS
• PSC_Logo_PMS_2cYM.eps
• PSC_Logo_PMS_2cYM.jpg
• PSC_Logo_PMS_2cYM.pdf
• PSC_Logo_PMS_2cYM.png
PRIMARY LOGO ALTERNATE COLOR - 1 COLOR YELLOW
CMYK
• PSC_Logo_CMYK_Yellow.eps
• PSC_Logo_CMYK_Yellow.jpg
• PSC_Logo_CMYK_Yellow.pdf
• PSC_Logo_CMYK_Yellow.png
PMS
• PSC_Logo_PMS_Yellow.eps
• PSC_Logo_PMS_Yellow.jpg
• PSC_Logo_PMS_Yellow.pdf
• PSC_Logo_PMS_Yellow.png
RGB
• PSC_Logo_RGB_Yellow.eps
• PSC_Logo_RGB_Yellow.jpg
• PSC_Logo_RGB_Yellow.pdf
• PSC_Logo_RGB_Yellow.png
PRIMARY LOGO ALTERNATE COLOR - 1 COLOR DARK GRAY
CMYK
• PSC_Logo_CMYK_DarkGray.eps
• PSC_Logo_CMYK_DarkGray.jpg
• PSC_Logo_CMYK_DarkGray.pdf
• PSC_Logo_CMYK_DarkGray.png
PMS
• PSC_Logo_PMS_DarkGray.eps
• PSC_Logo_PMS_DarkGray.jpg
• PSC_Logo_PMS_DarkGray.pdf
• PSC_Logo_PMS_DarkGray.png
RGB
• PSC_Logo_RGB_DarkGray.eps
• PSC_Logo_RGB_DarkGray.jpg
• PSC_Logo_RGB_DarkGray.pdf
• PSC_Logo_RGB_DarkGray.png
PRIMARY LOGO ALTERNATE COLOR - 1 COLOR GRAY
CMYK
• PSC_Logo_CMYK_Gray.eps
• PSC_Logo_CMYK_Gray.jpg
• PSC_Logo_CMYK_Gray.pdf
• PSC_Logo_CMYK_Gray.png
PMS
• PSC_Logo_PMS_Gray.eps
• PSC_Logo_PMS_Gray.jpg
• PSC_Logo_PMS_Gray.pdf
• PSC_Logo_PMS_Gray.png
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 12
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LOGO FILE DIRECTORY
RGB
• PSC_Logo_RGB_Gray.eps
• PSC_Logo_RGB_Gray.jpg
• PSC_Logo_RGB_Gray.pdf
• PSC_Logo_RGB_Gray.png
PRIMARY LOGO ALTERNATE COLOR - 1 COLOR METALLIC GRAY
PMS
• PSC_Logo_PMS_Metallic.eps
• PSC_Logo_PMS_Metallic.jpg
• PSC_Logo_PMS_Metallic.pdf
• PSC_Logo_PMS_Metallic.png
ALTERNATE MARK - 1 COLOR YELLOW
CMYK
• PSC_Alternate_CMYK_Yellow.eps
• PSC_Alternate_CMYK_Yellow.jpg
• PSC_Alternate_CMYK_Yellow.pdf
• PSC_Alternate_CMYK_Yellow.png
PMS
• PSC_Alternate_PMS_Yellow.eps
• PSC_Alternate_PMS_Yellow.jpg
• PSC_Alternate_PMS_Yellow.pdf
• PSC_Alternate_PMS_Yellow.png
RGB
• PSC_Alternate_RGB_Yellow.eps
• PSC_Alternate_RGB_Yellow.jpg
• PSC_Alternate_RGB_Yellow.pdf
• PSC_Alternate_RGB_Yellow.png
ALTERNATE MARK - 1 COLOR DARK GRAY
CMYK
• PSC_Alternate_CMYK_DarkGray.eps
• PSC_Alternate_CMYK_DarkGray.jpg
• PSC_Alternate_CMYK_DarkGray.pdf
• PSC_Alternate_CMYK_DarkGray.png
PMS
• PSC_Alternate_PMS_DarkGray.eps
• PSC_Alternate_PMS_DarkGray.jpg
• PSC_Alternate_PMS_DarkGray.pdf
• PSC_Alternate_PMS_DarkGray.png
RGB
• PSC_Alternate_RGB_DarkGray.eps
• PSC_Alternate_RGB_DarkGray.jpg
• PSC_Alternate_RGB_DarkGray.pdf
• PSC_Alternate_RGB_DarkGray.png
ALTERNATE MARK - 1 COLOR GRAY
CMYK
• PSC_Alternate_CMYK_Gray.eps
• PSC_Alternate_CMYK_Gray.jpg
• PSC_Alternate_CMYK_Gray.pdf
• PSC_Alternate_CMYK_Gray.png
PMS
• PSC_Alternate_PMS_Gray.eps
• PSC_Alternate_PMS_Gray.jpg
• PSC_Alternate_PMS_Gray.pdf
• PSC_Alternate_PMS_Gray.png
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 13
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LOGO FILE DIRECTORY
RGB
• PSC_Alternate_RGB_Gray.eps
• PSC_Alternate_RGB_Gray.jpg
• PSC_Alternate_RGB_Gray.pdf
• PSC_Alternate_RGB_Gray.png
ALTERNATE MARK - 1 COLOR METALLIC GRAY
PMS
• PSC_Alternate_PMS_Metallic.eps
• PSC_Alternate_PMS_Metallic.jpg
• PSC_Alternate_PMS_Metallic.pdf
• PSC_Alternate_PMS_Metallic.png
ALTERNATE MARK
Black
• PSC_Alternate_k.eps
• PSC_Alternate_k.jpg
• PSC_Alternate_k.pdf
• PSC_Alternate_k.png
White
• PSC_Alternate_white.eps
• PSC_Alternate_white.pdf
• PSC_Alternate_white.png
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 14
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EXAMPLES OF IMPROPER USE
The composition of a logo is very specific, and important to proper recognition of your brand. It is very important that you do not attempt to recreate the logo, in any form. Changing the logo’s fonts or colors, stretching any elements, or adding and subtracting elements in any form is prohibited.
White Space Infringements
Enclosure (never enclose the mark, either partially or totally)
Distortion
Overlapping
Transparency / Watermark
Improper color
SAMPLE TEXT SAMPLE TEXT
SAMPLE TEXT. HENIM ARIA DOLUT QUASPITECTO EXPLANTO MAGNIMI, ET ET, ODICIENTUR REM AUT AT PELITAM IDIGEND ELLUPTATE SIMIL
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 15
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PUBLIC SECTORCONSULTANTSPSC
EXAMPLES OF IMPROPER USE, CONTINUED
The composition of a logo is very specific, and important to proper recognition of your brand. It is very important that you do not attempt to recreate the logo, in any form. Changing the logo’s fonts or colors, stretching any elements, or adding and subtracting elements in any form is prohibited.
Distracting BackgroundDrop shadow
Wrong Fonts
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 16
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PMS: 431
C:57 M:45 Y:40 K:8
R:117 G:123 B:131
PSC GRAY
PMS: 412
C:57 M:55 Y:56 K:27
R:101 G:91 B:88
PSC DARK GRAY
THE COLOR PALETTE
The brand for PSC is comprised of three primary colors and three secondary colors. Always use the color breakouts in this guide to ensure accuracy and consistency. Do not stray from these brand colors.
• It is normal for color variations to occur between coated and uncoated stocks and among various digital printing devices, particularly in-office printers.
• The logo and color palette will be provided to you in various color spaces; PMS, full color/four color/CMYK, RGB, black, and reversed. Use the full-color/4 color/CMYK logo when printing digital or 4 color offset.
• Use RGB colors only for Web, television, or other “screen” devices. RGB color breaks are much more limited than full color/4 color/CMYK color breaks and, therefore, these tones may vary widely from the printed colors.
• Please see page 8 for a more thorough explanation of color spaces.
Please note: Colors vary depending upon printing device and monitor screen. Should you have questions or should additional considerations need to be made, please contact Redhead Design Studio at 517.853.3681 for guidelines.
PMS: 116
C:0 M:34 Y:96 K:0
R:255 G:182 B:2
Primary Brand Colors
Color
PSC YELLOW
PMS: 2975
C:42 M:1 Y:3 K:0
R:139 G:212 B:238
Secondary Brand Colors
PSC SKY BLUE
PMS: 10396
PSC METALLIC GRAY
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 17
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PUBLICATION TYPOGRAPHY
The font selections to be used within the PSC brand publications are “Swiss 721,” and “Georgia.”
“Swiss 721” is the a san-serif typeface intended for headline, sidebar or callout information. It should always be used in Title Case unless otherwise noted. This is a bold, sans serif typeface. This display face should be used for headlines or in other cases where short lines of large type are needed, such as banners or posters. The lighter face should be used for callouts that use larger amounts of copy such as in the beginning of this brand book (refer to page 4). It’s bold condensed weight has been used to call out the names, small bold telephone and mobile identifiers, and the website on the business card and letterhead.
“Georgia” is the typeface used for primary body copy in formal correspondence as well as publications such as proposals and reports. It is a tradional serif typeface. It’s bold face should be used for tertiary level headings within the report and proposal.
To purchase Swiss 721, please visit www.myfonts.com and search for “Swiss 721.” “Georgia” should be available in your font library.
Swiss 721 Bold Condensed (Sans Serif)
Swiss 721 Ultra BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
Swiss 721 Light (Sans Serif)
Swiss 721 LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
Georgia Regular (Serif)
Georgia RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
Georgia Bold (Serif)
Georgia RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 18
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IDENTITY TYPOGRAPHY
The font selection to be used within the PSC brand identity is “Swiss 721,” and “Whitney.”
“Swiss 721” is the PSC display face. It should always be used in Title Case unless otherwise noted. This is a bold, sans serif typeface. It’s bold condensed weight has been used to call out the names, small bold telephone and mobile identifiers, and the website on the business card and letterhead.
“Whitney” is the sans serif face used in the stationery and it’s bold weight is used in the text of the logo. It is a clean and versatile sans serif font. This font should only be used on the stationery. It’s book weight has been used for emails, address, and phone numbers on the business cards as well as the address on the envelopes and letterhead.
To purchase these fonts, please visit www.myfonts.com and search for “Swiss 721.” Please visit www.typography.com/fonts/whitney to purchase “Whitney.”
Whitney Bold (Sans Serif)
Whitney BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
Whitney Book (Sans Serif)
Whitney BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 19
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SOCIAL MEDIA
These avatars and cover photos are to be used on Facebook, Twitter, Instagram, YouTube, Google+, Vine, and other social media platforms.
Social media avatar and Facebook cover image
Alternate social media avatars
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 20
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BUSINESS CARD
Size: 3.5” x 2”
Pages: one page, double sided
Stock: Neenah Crane’s Lettra Fluorescent White 220# DTC
Print Process: Offset
Finish Work: Trim to size, Logo embossed on back of card
Samples
JANE DOEPosition Title
email@pscinc.com
230 N. Washington Square, Suite 300, Lansing, MI 48933
T 517.484.4954 M 123.456.7890 PSCINC.COM
Back
Front
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 21
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ENVELOPE
Size: No.10 Commercial Envelope (9.5” x 4.125”)
Pages: one page, one sided
Stock: Neenah Crane’s Lettra Fluorescent White 80# T
Print Process: Offset
Finish Work: Trim and fold to size
LETTERHEAD
Size: 8.5” x 11”
Pages: one page, one sided
Stock: Neenah Crane’s Lettra Fluorescent White 80# T
Print Process: Offset
Finish Work: Trim to size
Samples
April 21, 2016
Michael KennedyMichigan Department of Technology, Management and BudgetPO Box 30026525 West Allegan St.Lansing, MI 48909
Dear Mr. Kennedy,
Attached please fi nd a proposal from Public Sector Consultants Inc. (PSC) to the State of Michigan for the 21st Century Infrastructure Commission. The proposal outlines the scope of work and presents a timeline and project staff . The budget is provided in a separate attachment (Exhibit C). I have also included information about the fi rm and some of its relevant prior experience.
PSC is uniquely qualifi ed to support the State’s 21st Century Infrastructure Commission. No other entity has neither the expertise in conducting similar research—and stakeholder—driven processes on behalf of the State and other entities, the level of content expertise on natural resources issues, nor the depth of relationships with the natural resource stakeholders. We hope you agree and select us to help you with this important work.
Should you have questions about the scope, activities, timeline, or costs, please contact me at 517.484.4954.
Sincerely,
Julie Metty BennettSenior Vice President
Enclosure
230 N. Washington Square
Suite 300Lansing, MI 48933
T 517.484.4954 F 517.484.6549 PSCINC.COM
230 N. Washington Square
Suite 300Lansing, MI 48933
T 517.484.4954 F 517.484.6549 PSCINC.COM
230 N. Washington Square
Suite 300
Lansing, MI 48933
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 22
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THANK YOU CARD
Size: 5.5” x 8.125” (flat); 5.5” x 4.125” (folded)
Pages: one page, double sided
Stock: Neenah Crane’s Lettra Fluorescent White 90# C
Print Process: Offset
Finish Work: Trim to size and fold (fold is a short fold by 0.0625)
ENVELOPE
Size: A2 Envelope (4.375” x 5.74”)
Pages: one page, one sided
Stock: Neenah Crane’s Lettra Fluorescent White 80# T
Print Process: Offset
Finish Work: Trim to size and fold
OR if printing on colored envelope:
Size: A2 Envelope (4.375” x 5.74”)
Pages: one page, one sided
Stock: Neenah Astrobrights Galaxy Gold 60# T
Print Process: Offset
Finish Work: Trim to size and fold
Thank you card & Envelope
230 N. Washington Square
Suite 300
Lansing, MI 48933
230 N. Washington Square
Suite 300
Lansing, MI 48933
PSCINC.COM230 N. Washington Square, Suite 300, Lansing, MI 48933
PUBLIC SECTOR CONSULTANTS | BRAND STANDARDS MANUAL, VERSION 3 23
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