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Brand BookBrand identityand appearance
Version 1.0 | 08.18
2 BARTEC Brand BookPreface
A brand is a promise that conveys values, messages and emotions. It creates identification, has a high recognition value and creates a strong bond with customers, employees and partners. This is reflected in any form of communication; in all areas and all types of media.
The principles of our brand identity are explained in this brand book. It includes the basic elements – logo, colors, typography, imagery, key visual and icons – as well as design rules for the most important applications in our corporate design.
Every interaction with our target groups gives us the opportunity to further strengthen the BARTEC brand. Understanding and identifying with our brand is driven by the clarity and consistency of brand experience. Please follow these guidelines carefully. They are designed to help and inspire you to build and develop a clear, consistent and successful BARTEC brand.
Preface
Fundamentals 4
Brand promise 5 Positioning 6Brand values 7USPs and benefits 8Summary 9
Basic elements 10
Logo 11Colors 18 Typography 22Imagery 28Key visual 35Icons 41 Layout principles 45
Basic rules 46Ads systematics 57Ex symbol 61
Applications 64
Stationery 65Print media 70Digital media 75Further applications 80
Look and feel 82
Table of contents
01.
02.
03.
04.
05.
4 Look and feel BARTEC Brand Book
FundamentalsThe foundation of our brand
01
5 Fundamentals BARTEC Brand Book
Fundamentals – Brand promise
We are the cornerstone of your success.
The brand promise unites our positioning, benefits and brand values into a premise according to which we act in all activities. It describes our requirement and inner attitude towards which we orientate ourselves.
The promise inspires our language; however, it is not used in its pure form in external communication.
Excellence and quality are not ends in themselves for BARTEC but are always driven by the needs of our customers and the value they bring to them.
6 Fundamentals BARTEC Brand Book
We are global leaders in safety and pro tection in hazardous areas and we strive for excellence in all of our activities.
We have a wide comprehension of our cus tomers’ needs and consistently provide performance- oriented service. In addition to state-of-the-art technologies, we offer a wide variety of products and solutions of the highest quality.
Fundamentals – Positioning
7 Fundamentals BARTEC Brand Book
Fundamentals – Brand values
Performance
Dedication
Customer centricity
We are highly ambitious and are focusing on excellence in safety and protection in hazardous areas, world-wide.
Characteristics Description
The perfect result is our driver.
We put a strong emphasis on proactive engagement with our customers.
8 Fundamentals BARTEC Brand Book
Fundamentals – USPs and benefits
Rational benefits
Renowned brandUSPs
Benefits – Most reliable provider
– Consulting and good infrastructure on site
– Excellent products and services
– Trusted partner
– Customized solutions
– Deep understanding of complex technologies
– High versatility
– High technical competence
– Leading in knowledge and experience
– High technical performance
– Best resource utilization
– Certifications
– Profitability
Leading role
– Worldwide leading positions in every business unit
– Global presence with sales and manufacturing
Most comprehensive product portfolio
– No comparable product portfolio amongst competitors
– A one-stop shop with integrated solutions for all business areas
– High level of applied technical knowledge and experience
– Good reputation and comprehensive track record
– We offer peace of mind
– We strive for the highest quality and functional safety
– Together for shared success
– One Team – One BARTEC
– Dedication and commitment
Emotional benefits
9 Fundamentals BARTEC Brand Book
We are the cornerstone of your success
Fundamentals – Overview
BenefitsPositioningWe are global leaders in safety and pro tection in hazardous areas and we strive for excellence in all of our activities.
We have a wide comprehension of our cus tomers’ needs and consistently provide performance-oriented service. In addition to state-of-the-art technologies, we offer a wide variety of products and solutions of the highest quality.
ValuesPerformance
We are highly ambitious and are focusing on excellence in safety and protection in hazardous areas, world-wide.
Customer centricity
We put a strong emphasis on proactive engagement with our customers.
Operational Readiness
The perfect result is our driver.
Brand promiseRational benefits
– Most reliable provider – Consulting and good infrastructure
on site – Excellent products and services – Trusted partner – Customized solutions – Deep understanding of complex
technologies – High versatility – High technical competence – Lead in knowledge and experience – High technical performance – Best resource utilization – Certifications – Profitability
Emotional benefits
– We offer peace of mind – We strive for the highest quality and
functional safety – Together for shared success – One Team – One BARTEC – Dedication and commitment
Leading role
– Worldwide leading positions in every business unit
– Global presence with sales and manufacturing
Most comprehensive product portfolio
– No comparable product portfolio amongst competitors
– A one-stop shop with integrated solutions for all business areas
Renowned brand
– High level of applied technical knowledge and experience
– Good reputation and comprehensive track record
USPs
Basic elements
02
Components of our visual appearance
02.1
LogoThe main element
12 Basic elements BARTEC Brand Book
13 Basic elements BARTEC Brand Book
Logo – Elements
The logo reflects our new self-image and substantiates our promise to our customers.
Its geometric construction and precise design creates an open and technical impression rendering a bold and confident impact.
It is given an unmistakable character through its abstracted “A”, symbolizing ascent, solidity and success. (see also page 34).
Key visual as a highlight of the logo
14 Basic elements BARTEC Brand Book
Logo – Free space
A minimum distance – free space – must be maintained around the BARTEC logo, into which no other elements may protrude. The distance corresponds to the logo’s cap height. If possible the logo stands alone. X
X
X
X X
15 Basic elements BARTEC Brand Book
Logo – Color options
In addition to the orange-colored logo variant to be primarily used on a white background, there are other ways of using colors. It is important to always create the greatest possible contrast between the logo and background color.
16 Basic elements BARTEC Brand Book
Minimum size in print
Initial size in print
Minimum size website desktop
Minimum size website mobile
10 mm
170 Px
100 Px
40 mm
Logo – Usage sizes
There is a right size for every format.
Format Logo width Percent
DIN A3 70 mm 175 %
DIN A4 40 mm 100 %
DIN A5 35 mm 87.5 %
DIN A6 30 mm 75 %
DIN long 30 mm 75 %
Business card 28 mm 70 %
Website desktop 170 Px 150 %
Website mobile 130 Px 115 %
17 Basic elements BARTEC Brand Book
No distortions
No changes to the color
No use on colored surfaces
No changes to the key visual
No use on pictures
No use in copy text or headlines
Lorem Ipsum dolor sit
Logo – Don’ts
The logo may not be estranged or used in any other color than the defined color combinations. The logo may not be in orange on a color other than white or light gray (12.5% gray). It should not be put on images.
02.2
ColorsRadiance and technical elegance
19 Basic elements BARTEC Brand Book
Orange
PMS: 152 C/UCMYK: 0 65 100 0RGB: 229 114 0HEX: #E57200RAL: 2008
Dark Gray
PMS: 431 C/UCMYK: 45 25 16 59RGB: 91 103 112HEX: #5B6770RAL: 7031
Gray
PMS: Cool Gray 8CMYK: 23 16 13 46RGB: 136 139 141HEX: #888B8DRAL: 7037
White
PMS: --CMYK: 00 00 00 00RGB: 255 255 255HEX: #FFFFFFRAL: 9010
Colors – Primary / brand colors
Orange, gray and white are the main colors of our visual appearance. These brand colors are primarily used for the design of the communications media.
In addition to the use of the logo, orange is used as an accent color. The tones of gray are predominately found in the typeface and as a background color.
All brand colors can be used in gradations of 25%.
20 Basic elements BARTEC Brand Book
PMS: Warm Gray 4 C/UCMYK: 30 27 31 7RGB: 182 173 165HEX: #B6ADA5
PMS: BlackCMYK: 00 00 00 100RGB: 00 00 00HEX: #000000RAL: 9005
CMYK: 45 25 16 59RGB: 253 210 110HEX: #FDD26E
CMYK: 17 82 69 6RGB: 197 70 68HEX: #C54644
PMS: 551 C/UCMYK: 35 3 8 7RGB: 163 199 210HEX: #A3C7D2
CMYK: 23 16 13 46RGB: 140 172 137HEX: #8CAC89
PMS: 167 C/UCMYK: 5 77 100 15RGB: 190 83 28HEX: #BE531C
CMYK: 00 00 00 00RGB: 65 182 230HEX: #41B6E6
Besides the primary and secondary colors,the BARTEC color spectrum also containsinformation colors for web and officeapplications. They mainly serve the design of diagrams and infographics.
Colors – Secondary and information colors
In addition to the primary brand colors, the secondary colors can be used. These colors should be reduced within the visual appear-ance, e.g., as a shadow, background area, in graphics or monochrome print media.
21 Basic elements BARTEC Brand Book
Colors – Color ratio
Dar
k G
ray
Gra
y
War
m G
ray
Ligh
t Blu
e
Bla
ck
Dar
k O
rang
e
Red
Gre
en
Yello
w
Blu
e
Ora
nge
Whi
te
Primary/brand colors Secondary colors Information colors
The visual appearance of BARTEC works with clear color distribution. Generous use of white space is the main element of our appearance. Cool tones of gray create structure. The contrast of gray and orange lends the brand great radiance.
02.3
TypographyPrecision and best readability
23 Basic elements BARTEC Brand Book
24 Basic elements BARTEC Brand Book
Brand typeface
Substitute font for Office applications
Akkurat Pro Light
Akkurat Pro Regular
Akkurat Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz!?()/&%§#+@
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz!?()/&%§#+@
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz!?()/&%§#+@
Ag
Ag Arial RegularArial Bold
Typography – Brand typeface
Our brand typeface is characterized by a high degree of technical precision and good readability: this underlines our motivation and customer orientation.
It is preferably used in all communication media. For office applications and in individual cases, in which the utilization is not possible, the substitute font is used.
25 Basic elements BARTEC Brand Book
Typography – Hierarchy
Borrum quam dolum
Borrum quam dolum
Borrum quam dolum queAtur rem et vendene ceaqua-musam que nulpa cum et labore, simint molorere opta dol-labo. Ut idu ciis tisquas atet qui nime inum audandaerum.
Borrum quam dolum que
„Borrum quam dolum queLendipicat.”
A technically clear font family requires clearly defined hierarchies. These should be strictly observed to achieve a consistent overall picture in the layout.
The design styles shown here are available. The sizes can be adapted, depending on the medium and format, but must keep the proportions to each other.
Headline Akkurat Pro BoldOrange
Subline Akkurat Pro RegularGray
Copy textAkkurat Pro RegularGray or black
CaptionAkkurat Pro RegularDark Gray
Quote / intro textAkkurat Pro Light Gray
26 Basic elements BARTEC Brand Book
Description Font weight ColorSize / line height print (pt)
Size / line height digital (px)
Headline 1 (Titel) Bold Orange 36/42 pt 36/42 px
Headline 2 (Titel) Bold Orange 30/36 pt 30/34 px
Headline 3 Bold Orange 20/24 pt 24/33 px
Headline 4 Bold Orange 14/18 pt 20/26 px
Headline 5 Bold Orange 9/12 pt 17/23 px
Subheading 1 Regular Dark Gray 24/30 pt 24/33 px
Subheading 2 Regular Dark Gray 20/24 pt 20/26 px
Subheading 3 Regular Dark Gray 14/18 pt 17/23 px
Subheading 4 Regular Dark Gray 10/12 pt 15/20 px
Copy text 1 (standard) Regular Dark Grey 9/12 pt 17/23 px
Copy Text 2 Regular Dark Grey 8/12 pt 15/20 px
Caption Regular Dark Gray/Orange 7/9 pt 12/16 px
Quote/pull quote 1 Light Dark Gray/Light Gray/Orange 20/24 pt 24/33 px
Quote/pull quote 2 Light Dark Gray/Light Gray/Orange 14/18 pt 20/26 px
Table header Bold Orange/Dark Gray 9/12 pt 17/23 px
Table row 1 Regular Dark Gray 9/12 pt 17/23 px
Table row 2 Light Dark Gray 9/12 pt 17/23 px
Typografie – Style overview
In print and web applications the brand type-face is used.
For the format DIN A4 or smaller formats, the pre-defined font styles, as seen in the chart, are to be used. For formats larger than DIN A3, the typography should be enlarged in proportion to the format.
Headlines are set in mixed spelling – or “Down Style” – whereas only the headline’s first word, as well as proper nouns, will be capitalized. Exceptions are our company name and product names if these are defined in capital letter style.
27 Basic elements BARTEC Brand Book
Typography – Examples of typeface usage
At Your Side inHazardous Locations
The fast acquisition, transmission and processing ofprocess data is crucial, especially in hazardous locations. However, speed and reliability can only be guaranteed if the technical base meets the respective requirements and is optimally designed for use under harsh conditions.
For more than four decades, that is what we really care about. As a world market leader in explosion protection we develop hardware and software solutions for mobile work-ers in hazardous areas in order to enhance our customer’s efficiency as well as the safety of their facilities and em-ployees. For this purpose we make use of strong partner-ships with process and infrastructure specialists.
Our range of products for hazardous locations includes hand scanners, mobile computers, tablet PCs, camera sys-tems and smartphones.
The support of both Windows and Android operating sys-tems on mobile devices guarantees, together with the ergo-nomic design, an intuitive operation. Additionally we offer professional carry systems that enable mobile workers to have hands-free, yet fast access to their equipment.
Our product solutions are certifi ed for international use and developed specifi cally for the mobile fi eld worker. However, providing innovative devices is just the beginning. Together with global partners we offer support and service extensions in order to keep you up to date. Every day is new.
“This may sound futuristic, but it could soon become standard issue in the process industry.”Jon Doe, Director of Global Sales
Explosion protection
Marking ATEX II 2G Ex eb IIC Gb
II 2D Ex tb IIIC Db
Certificate CML 13 ATEX 3010 U
Marking IECEx Ex eb IIC Gb Ex eb IIC Db
Certification IECEx CML 14.0005 U
Further approvals and test certificates can b
Operating temperature -55 °C bis +70 °C
Technische Daten
Lagerungs- und Transporttemperatur -55 °C bis +70 °C
Schutzart min. IP 66
Gewicht siehe Tabelle
Schlagfestigkeit 7 Nm (Leuchtvorsätze 4 Nm)
Werkstoff Gehäuse Thermoplast
Befestigung Einbau in Gehäuse mit Wandstärke1 mm bis 6 mm (Gewinde M30 x 1,5).Geeignet für Durchgangsbohrungen 30,3+0,3 mm
Taking a look through the fence around the company premises is like gazing into science fiction. A man in a blue overall looks at a at display on his arm whilst wearing a camera on his helmet. As he moves his head, a red dot of light passes over the complex system of cables and valves before landing on a certain point. E-mobile worker speaks with a colleague via his Bluetooth headset. He presses a but-ton on the helmet camera, looks again at the display on his arm and walks on to the next inspection point.
On the cusp of...
This may sound futuristic, but it could soon become standard issue in the process industry, according to Dr. Soenke Moehr, Director of Global Sales, Marketing & Communication at Puralube Germany (in future: PURA-GLOBE). This is the case at least in the speciality chemicals sector or the mineral oil industry, with their high- tech products such as the high-quality and sustainable base oil specialities. Here at the Zeitz Industrial Park near Leipzig, these are created from used oil using the highly innovative and exclusive UOP-Hy- LubeTM process. Moehr uses an example to explain how the market requirements are becom-ing ever more demanding and spec- i cations ever tighter: “Low-friction oils for passenger vehicles are becoming ever thinner, but cannot be allowed to lose the lubrication function that is
vital for the engine. In order to deliver on promises like this to the end cus-tomer, the production processes must not only be completely documented, but also closely monitored and con-trolled.”
Another consequence of this devel-opment is that testing and inspection intervals are increasingly becoming shorter, with a CpK value (process capability index) of almost 100 per cent at the end of develop- ment. is is only realistic, however, when sta on site can be connected online at any time with the processes and detect any deviations immediately. Puralube Germany already boasts an extreme-ly high level of automation, and now wants to bridge the last gap to achiev-ing real-time access to process data. If, in future, an operator in the re nery wants to check the current sit- uation on a certain bubble cap tray, he can do this directly from the a ected column without having to phone rst. A glance at the display is all it takes. If the light is green, everything is OK.
Strategically motivated solutions
In order to make process information available on the go, and therefore fur-ther improve the company’s efficiency, Puralube Germany made a conscious decision to pursue mobile enterprise as part of its repositioning as a high-tech business. The right partner has already been found. Thanks to its
internationally leading position inexplosion protection and itsoutstanding expertise in enterprise mobility, Puralube chose BARTEC. Its Impact X smartphone certi ed for Zone 1, along with the Agile X tablet PC sys-tem suitable for Zone 2 and the com-pact, intrinsically safe Orbit X helmet camera, create the ideal device base for the project.
Mobile device management
In order to implement and manage this quickly, BARTEC used its scal-able MDM solution Collaboration X. With this, Puralube Germany can roll out the mobile devices and adminis-ter them remotely, including settings for video conferences and cameras. anks to the integrated cloud stora-ge service, photo and video data can also be saved and managed securely online. Beyond this, BARTEC’s product range also includes the corresponding wireless equipment for the mobile enterprise strategy, such as ex-protec-ted access points and antennae. “Not only is BARTEC an experienced solu-tions provider, it is also an important pioneer that is constantly alerting us to new potential,” emphasises Soenke Moehr. As it generally takes time to achieve the complete process moni-toring on site, however, the partner recommends a gradual introduction.
02.4
ImageryTechnology and people
29 Basic elements BARTEC Brand Book
Imagery – Criteria
The imagery of BARTEC
Our imagery embodies our brand value. It is modern, clear and substantiates our performance promise, our customer orientation and our commitment.
The character of the images is technical, high-quality as well as human and authentic. In doing so, both products and services can be displayed as well as the “big picture”.
Based on our brand value commitment, we show professional people – employees and customers – in real work situations and processes.
The general image style
Our image style is characterized by a little saturated, slightly cool chromaticity,with a gray-silver touch.
The motifs are distinguished by depth of field and high contrast. The technical elegance of the picture style leads to a vivid interplay with our strong orange brand color.
The image structure shows straightforward, clear compositions, in which the most important image contents are highlighted.
For subjects with detail views, we use depth of field to focus on the core elements of the image.
Orange-colored accents support the corporate design. However, they are not obligatory. In this case, the naturalness of the motif has priority. In pictures with persons, one must pay attention to natural skin tones.
30 Basic elements BARTEC Brand Book
Imagery – Overview of categories
Examples of use
– Image communication – Homepage of the website – Industry-specific reports
Examples of use
– Communication covering consulting, service and training offers
– Employer branding and HR initiatives – Topics covering innovation and
development
Examples of use
– Cover pages and opener motifs for product communication
– Communication covering case studies and customer portraits
Examples of use
– Product information such as data sheets, product catalogs and in-depth information pages on the website
– In exceptions in product-driven campaigns
Customer environment People ProductsSolutions
These premium images are used to enthuse and inspire our audience during their first contact with us. They are the first choice for all types of effective communication. They are used for covers, website headers and event banners.
Portraits and photographs of people in interaction with customers, partners and products underline our commitment. We focus on those that drive our innovation and performance, and thus, underlining our brand promise.
These images show our products, applications and services in direct context to their field of application and our customers. They are used to achieve rapid recognition or thematic identification
The product photography reflects the high quality of our products. Items that are not needed directly for the product’s use should be omitted. Important details are highlighted or are in focus.
Different business areas and communication goals create different requirements for our imagery. As a guide, we have classified the imagery into four categories.
31 Basic elements BARTEC Brand Book
Imagery – Customer environment
The images in the category “Customer environment” show those places where our products and solutions are typically used. This reflects our expertise in our core markets and underlines our focus on customers’ success.
Imagery
– Focus on the “big picture” – authentic locations for our products and solutions – Visually interesting and high-quality equipment – conveyance of magnitude and leadership
Image Style
– Interesting compositions with a generous layout – Interesting angles and perspectives – Rich in contrast – High depth of focus and sharp pattern – Cool, desaturated basic color – Optional color accents in orange
Examples of Use
– Image communication – Homepage of the website – Industry-specific reports
32 Basic elements BARTEC Brand Book
Imagery – People
The image category “people” conveys our brand values most concisely. We display our technical competence through people, who are focused on their work. We display meeting situations with customers in an open and authentic atmo-sphere portrait images with a view into the camera can be used, if, for example, targeted addressing of the observer should take place.
Imagery
– Documentary character does not convey a staged impression
– Authentic locations, situations and people – People interacting with products, tools and
other persons
Image style
– Clear focus on people – Interesting angles and perspectives – Rich in contrast – Increased use of depth of field and blurred foregrounds
Examples of use
– Communication covering consulting, service and training offers
– Employer branding and HR initiatives – Topics covering innovation and development
33 Basic elements BARTEC Brand Book
Imagery – Solutions
These images present our products, applications and services being rendered. The goal is: to achieve a visual representation of product advantages in a realistic environ-ment as well as for the observer to relate to the application scenarios.
Imagery
– Presentation of users interacting with the products – Authentic use regarding location and handling – High-quality, professional surroundings – Visualization of product advantages
Image style
– Clear product focus – Interesting angles and perspectives – Rich in contrast – Increased use of depth of field and blurred fore-/
backgrounds, to highlight details
Examples of use
– Cover pages and opener motifs for product communication
– Communication covering case studies and customer portraits
34 Basic elements BARTEC Brand Book
Imagery – Products
The product photography reflects the high quality of our products. The focus is on the clear, didactic presentation of product properties and materiality. A high-quality overall impression should be created.
Imagery
– Clear presentation of product properties and materiality – High-quality studio photographs or photo-realistic
3D-renderings on light backgrounds – Isolated images for certain applications
Image style
– Clear perspectives, especially frontal perspective and top view
– Balanced lighting conditions with restrained highlights – Light backgrounds with tones of color from brand and
secondary colors – Discreet, realistic shadowing – Sharp pattern and high depth of focus
Examples of use
– Product information such as data sheets, product catalogs and in-depth information pages on the website
– In exceptions also in product-driven campaigns
02.5
Key visualThe symbol of our standards
36 Basic elements BARTEC Brand Book
01. The mountain metaphor for the foundation of success 02. The A of the word mark 03. The mountain and the A unite to a key visual
The key visual is the visual representation of our demand for excellence as well as our brand promise “We’re the cornerstone of your success”.
Key visual – Development
37 Basic elements BARTEC Brand Book
Key visual – Variants
The key visual can be used in the colors orange, gray, and white and in finishing. It should preferably be used in orange or as finished.
In order to give the element the necessary attention in the design, the key visual should be used detached within the layout. Both the size as well as the placement is arbitrarily selectable within the layout principles.
Orange
White on Orange White on Dark Gray White on Gray Orange on Light Gray
Dark Gray Gray Finished
38 Basic elements BARTEC Brand Book
Key visual – Applications
The key visual is an independet graphic element that can be used in addtion to the logo.
It should not be shown too often, but pointedly. In communication media, it is only used in image communication of the group.
The use of the key visual is optional and must be approved in advance by the communications department of the group.
39 Basic elements BARTEC Brand Book
Key visual – Special use
In some cases, the key visual can also be used in a defined pattern. The pattern can be used as a decorative element, for example, for wrapping paper or lined envelopes.
In this case, the pattern is used discreetly, preferably as a finish on white or in a slight color contrast in orange.
The use as a main motif in communications media is not permitted.
As a lacquer or silver-colored on white Gray on Light Gray
Orange on Dark Orange Dark Orange on Orange
40 Basic elements BARTEC Brand Book
Key visual – Don’ts
No reflections
No use on images Do not fill with images No new patterns No undefined color combinations
No distortions No outlines No colors other than brand colors
Although the handling of the key visual regarding size, positioning and use can be selected rather freely, there are clear rules that must be observed.
This also includes that the basic variants may never be altered:
– no outlines – no colors other than the brand colors – no use in undefined color combinations – no use on and with images – no creation of new patterns
02.6
IconsHarmonious in detail
42 Basic elements BARTEC Brand Book
43 Basic elements BARTEC Brand Book
Icons – Overview
Not every application has enough surface area, to be able to work with textual descriptions. To also create a uniform appearance in these applications, there are icons especially developed for BARTEC. The icons, for example, describe the functionalities within the user interface of digital media, our business fields or product features.
The icons are used in the brand colors. It should always be paid attention to sufficient color contrast.
Icons can either be placed freestanding or in conjunction with a headline or explanatory text.
44 Basic elements BARTEC Brand Book
96 px
96 p
x
4 px stroke width
Icons – Design
The following rules apply to the design: The icon is built upon a surface area of 96 × 96 pixels. The lines’ stroke width is 4 pixels.
When designing new icons, it should be minded that the straightness of the brand typeface as well as the key visual’s form language is reflected.
The icons should be created in Illustrator and be available in the following formats:
Application File format
Print EPS, AI
Web SVG
Office WMF, EMF
Layout principles
03
Clarity and conciseness
03.1
Basic rulesThe basis for a clear appearance
47 Layout principles BARTEC Brand Book
A
A
The logo size defines the distance of the type area to the format edge and ensures that the free space of the logo is preserved. The format edge is equal to 1/4 of the logo width.
For special formats such as a business card, the format edge can be adapted to the needs of the medium.
Basic rules – Format edge
Format Logo width Percent Format edge
DIN A3 70 mm 175 % 17.5 mm
DIN A4 40 mm 100 % 10 mm
DIN A5 35 mm 87.5 % 8.75 mm
DIN A6 30 mm 75 % 7.5 mm
DIN long 30 mm 75 % 7.5 mm
Business card 28 mm 70 % 5 mm
48 Layout principles BARTEC Brand Book
Basic rules – Grid system portrait
All print publications are based on a basic grid.In this grid different types of media can be flexibly and dynamically designed without leaving the framework of our corporate design.
Baseline spacing every 6 ptDistance to the upper page edge 10 mm
A
A
D
E
BC
A
F
A
Format example: DIN A4
Digit Size Description
A 10 mm Format edge
B 11.25 mm Column width
C 5 mm Column spacing
D 4.25 mm Row spacing
E 16.85 mm Row height
F 281 mm End of the type area
49 Layout principles BARTEC Brand Book
A
C
B
Headline der BroschüreSubline der Broschüre
Basic rules – Title systematics portait
Format example: DIN A4
A – The logo is always placed at the top right
B – Headline and subline are aligned left below the logo
C – The image fills the entire type area and occupies 2/3 of the area
50 Layout principles BARTEC Brand Book
Basic rules – Inside pages systematics portrait
Image placement (12 columns, 1 block) Standard (12 columns, 2 blocks)
Format example: DIN A4
Report (12 columns, 3 blocks)
51 Layout principles BARTEC Brand Book
Baseline spacing every 6 ptDistance to the upper page edge 10 mm
Digit Size Description
A 10 mm Format edge
B 18.5 mm Column width
C 5 mm Column spacing
D 4.25 mm Row spacing
E 12.5 mm Row height
F 192 mm End of the type area
Basic rules – Grid system landscape
A
A
D
E
BC
A
F
A
Format exmaple: DIN A4
For landscape formats, the basic grid also remains 12 columns.
52 Layout principles BARTEC Brand Book
Headline der BroschüreSubline der Broschüre
Business Unit Title
A
B
C
Basic rules – Title systematics horizontal
Format example: DIN A4
A – The logo is always placed at the top right.
B – Headline and subline are aligned left below the logo.
C – The image fills the entire type area and occupies 2/3 of the area.
53 Layout principles BARTEC Brand Book
Basic rules – Inside pages systematics horizontal
Standard (12 columns, 3 blocks) Report (12 columns, 4 blocks)
Format example: DIN A4
54 Layout principles BARTEC Brand Book
Basic rules – Inside pages systematics horizontal
Image placement (12 columns, 1 block) Quote (12 columns, 2 blocks)
Format example: DIN A4
55 Layout principles BARTEC Brand Book
A
C
C
B
B
D
D
Basic rules – Overview portrait and landscape
Portrait and landscape at a glance. In the best case, both formats share the same structure.
A – The format edge is 1/4 of the logo width used.
B – The grid contains 12 columns each.
C – Baseline spacing every 6 pt.
D – The end of the type area is not the same as the format edge.
Portrait (12 columns) Landscape (12 columns)
56 Layout principles BARTEC Brand Book
190
cm
Basic formats – Special
For extreme portrait or landscape formats (roll-ups, banner ads, etc.) or very small formats (e.g., business cards), the basic structure of the grid is modified and adapted to the format’s constraints.
Extreme portrait formats (roll-up, banner ads, etc.):For extreme high formats, the recognizability of the logo is in the foreground. For this reason, the format edge may only equal 1/8 of the logo width.
Extreme landscape formats (web banners, ads, etc.):For extreme landscape formats, the readability of the content is in the foreground. Both format edge and the basic grid are broken up and adapted to individual needs (01), so that photos can be used in full format (02).
Very small formats (business card, etc.):For very small formats the main element of design is the logo. Both the format edge as well as the type area determined individually.
Roll-up for events
01 Banner ad – digital
02 Banner ad – digital
Business card
03.2
Ad systematicsCommunication with system
58 Layout principles BARTEC Brand Book
Ads systematics – Design options
For flexible use, there are other options in the design of print ads, besides the general layout principles.
– For formats that deviate from the DIN standard, the values of the closest matching DIN format always apply.
– Full-page ads are built up according to the general layout principles. The image can also be placed at the top and the logo at the bottom right.
– When ads are printed within the type area of a medium, the format edge in our layout is omitted.
– On landscape formats, the image can be placed on the right or left in different image widths.
– On ads, headlines and sublines can also be placed within the image area. The font color is preferably white. If the readability allows, the headline can be set in orange.
– The sender line or the website link make up the conclusion.
Leading for experts in hazardous areasConsulting and services for explosion protection
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean com-modo ligula eget dolor. Aenean massa Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa arcu. In enim justo, rhoncus ut, imperdiet a, venenatis
bartec.de
Excellence in safety technologies Consulting and services for explosion protection
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bartec.de
Mobile maintainence made safe and easy
The Agile X industrial tablet PC is designed for mobile applications within transportation, logistics and industrial fi eld operations. Besides it’s IP65 protection grade, it also offers a military certifi ed rugged standard while maintaining a weight of only 1,2 kg. Its wide spectrum of accessories will make it the perfect match for your workfl ow.
Discover more at www.bartec.de
Highly fl exible industrial tablet PC for rough environments
Robust. Handy. Powerful. Our mobile device series
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bartec.de
59 Layout principles BARTEC Brand Book
Layout portrait
Ads systematics – Ads without format border
Should the format edge be omitted, the area is divided into thirds. For portrait pictures, the picture motif occupies 2/3 of the area and is preferably placed at the top.
For landscape formats, the image motif occupies 1/3 or 2/3 of the area and can be placed left or right.
Layout landscpae
Example with 2/3 image area on the left
bartec.com
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Layout example with 1/3 image area on the right
Excellence in safety technologies Automation andEnterprise Mobility
bartec.com
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bartec.com
Excellence in safety technologiesAutomation &Enterprise Mobility
Example with 2/3 image area above
60 Layout principles BARTEC Brand Book
Ads systematics – Examples
Leading for experts in hazardous areasConsulting and services for explosion protection
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bartec.de
bartec.de
An unprecedented powerful platformDiscover the BARTEC Impact X 4G explosion proof smartphone for zone 1
Intrinsically Safe Smartphone
The Impact X intrinsically safe smartphone is a very powerful product, both on the inside and on the outside. It has the latest processors and software. Rugged, waterproof, lightweight aluminum chassis, as well as ATEX and IECEx Zone 1 certifi cation makes it the most versatile smartphone ever built.
Robust. Handy. Powerful. Our mobile device series
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bartec.de
Excellence in safety technologies Consulting and services for explosion protection
Doloria duscidi offi cit atenistessi incimperum etus exernam quodica turepra turepelibus et min re aruntur sitemque expedit fuga. Opta aboratiae voluptaes essimi, cum net enisquid quibeat doluptibus etus rerest reped quis rendia quatus num que deles voluptas moluptat. De voluptatur? Nam ipsus volum laccus, serferovit debit. Tem re pliquamus quam, sitibus eum num quos nonse.
bartec.de
Mobile maintainence made safe and easy
The Agile X industrial tablet PC is designed for mobile applications within transportation, logistics and industrial fi eld operations. Besides it’s IP65 protection grade, it also offers a military certifi ed rugged standard while maintaining a weight of only 1,2 kg. Its wide spectrum of accessories will make it the perfect match for your workfl ow.
Discover more at www.bartec.de
Highly fl exible industrial tablet PC for rough environments
bartec.de
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Trusted partner in hazardous areasThe way how process analyzers utilised for blending applications
The expert at your site. Consulting and services for explosion protection
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bartec.de
bartec.de
Holistic solutions for safety in hazardous areasWorld Market Leader in Explosion Protection
03.3
Ex symbolA label with a sense of proportion
62 Layout principles BARTEC Brand Book
Ex symbol – Variants
In communication media, the topic of explosion protection can be highlighted with an Ex symbol. We use a separate pictogram that is designed in the system of the brand icons.
The Ex symbol must never appear more prominent than the logo and textual communication. It is used exclusively in the following types of use:
A – Gray on white or Light Gray backgrounds
B – White on dark backgrounds
C – Gray on light, calm images
D – White on dark, calm images
E – Gray with white background on light, unsettled images
F – White with Gray background on dark, unsettled images
A
B
C
D F
E
63 Layout principles BARTEC Brand Book
A – Maximal width
C – Positioning on the format D – Use on ads without a format edge
B – Distance to the format edge on images
max. 1/2 logo width
X
X = Format edge
X
3/4 X
3/4 X
Robust. Handy. Powerful. Our mobile device series
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bartec.de
Ex symbol – Rules of use
For the use of the Ex symbol, the following aspects are to be observed:
A – The size of the Ex symbol depends on the logo’s width for the respective format. It may not exceed half the logo width; smaller use is possible.
B – The Ex symbol is always placed on the image area. The distance to the image edge equals 3/4 of the format edge.
C – The Ex symbol is placed in the corner opposite the logo.
D – If images in ads are used full-bleed, the Ex symbol is located within the type area.
Headline der BroschüreSubline der Broschüre
Applications
04
Consistency and recognition factor
04.1
StationeryBasis for a uniform appearance
66 Applications BARTEC Brand Book
District Court UlmHRB 728441
Tax-ID DE284541251
T. 07931 597 0F. 07931 597 119
M. info@bartec.deW. www.bartec.de
BARTEC GmbHMax-Eyth-Straße 1697980 Bad Mergentheim
Managing DirectorDr. Martin U. SchefterGerhard BickmannDr. Jörg DalhöferXaverius Hamers
Musterfi rma GmbHFrau Veronica MustermannMusterstraße 32 a12345 Musterstadt, Deutschland
April 12, 2017Subject: Sample letter sheet
Dear Mrs.Muster,
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Dr. Martin U. SchefterCEO, BARTEC Top Holding GmbH
BARTEC GmbH | Max-Eyth-Str. 16 | 97980 Bad Mergentheim
10 mm
110 mm
97.5 mm
57.5 mm50 mm
148.5 mm
265 mm
Format: DIN A4
10 m
m
24 m
m
160
mm
20 m
m
B
C
5 mm
A
45 mm
85 mm
Stationery – Letterhead
The type area has a 10 mm format edge. The sender's line, address, subject and text block of the letterhead are flush left with a distance of 24 mm to the left page margin. The date is aligned flush left to the logo.
A – The logo is placed in the upper right of the type area. The logo width equals 40 mm.
B – The address is in Arial Regular in 10/14 pt, set in black, the sender line is in Akkurat Pro Regular, 6/9 pt, black.
C – The text area is at a distance of 110 mm from the top. The text area has a width of 121 mm and is set in Arial Regular, 10/14 pt, black.
D – The company details start with 265 mm distance to the upper edge of the page and are set in four columns in Akkurat Pro Regular, 7/9 pt, black. The number of lines may vary as needed, however, should not exceed six lines.
67 Applications BARTEC Brand Book
First name SurnameJob title optional second line
Phone +49 0000 000 0000 Mobile +49 000 00000 000name.surname@bartec.dewww.bartec.de
BARTEC GmbH Max-Eyth-Str. 16 97980 Bad MergentheimGermany
5 mm
21.5 mm
Format: 85 × 55 mm 5 m
m
52 m
m49
.5 m
m
A
C
B
D
2.5 mm
20 mm
Stationery – Business card
The type area has a format edge of 5 mm and is divided into two areas, of which the left area is 44.5 mm wide and the right area is 28 mm wide.
A – The logo is placed in the upper right of the type area. The logo width equals 28 mm.
B – The name and job title are aligned flush left on the format edge. First and last name hangs at the height of 21.5 mm and are set in Akkurat Pro Bold, 9/11 pt, orange. The job title appears in Akkurat Pro Regular, 7/9 pt, black.
D – The contact details are also aligned flush left on the format edge, are on the lower edge of the type area and are set in Akkurat Pro Regular, 7/9 pt, black.
C – The contact details are also aligned flush left to the logo, located on the format edge of the type area and are set in Akkurat Pro Regular, 7/9 pt, black.
On the back of the business card, the key visual can be centered in the type area. It is produced with a finish (lacquer).
68 Applications BARTEC Brand Book
Mit den besten Empfehlungen With the compliments of
BARTEC GmbH | Max-Eyth-Straße 16 | 97980 Bad Mergentheim | +49 7931 597 0 | info@bartec.de | www.bartec.de
Format: DIN long
AC
B
Back side: optional
7.5 mm
7.5 mm
Stationery – Compliment card
The type area has a 7.5 mm format edge.
A – The logo is placed in the upper right of the type area. The logo width equals 30 mm.
B – The sender line is set in Akkurat Pro Regular, 7/9 pt, black and is aligned flush left on the lower format edge.
C – The text block is placed in the left upper corner and is set in Akkurat Bold and Regular, 8/11 pt, Orange.
On the back of the compliment slip, the key visual can optionally be centered in the type area and used as finishing (lacquer). As an alternative, the use as a pattern is also possible.
69 Applications BARTEC Brand Book
A – PowerPoint master in a 4:3 aspect ratio
B – PowerPoint master in a 16:9 aspect ratio
Stationery – PowerPoint
PowerPoint is an important medium for our internal and external presentations. To create a strong company profile, all presentations must be typical and characteristic of our brand.
Our PowerPoint templates make it possible to create visu-ally appealing presentations that convey important infor-mation in a clear and structured manner.
The template is available in two versions:
A – Aspect ratio of 4:3 for projectors and prints
B – Aspect ratio of 16:9 for a presentation on the screen
04.2
Print mediaStandards of corporate communication
71 Applications BARTEC Brand Book
Safety Solutions for Hazardous Areas
4 5BARTEC — Vorwort
A Journey of Excellence Eine Reise der Exzellenz
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6 7BARTEC — Mitarbeiter
At Your Side inHazardous Locations
Efficiency on the go
The fast acquisition, transmission and processing of process data is crucial, especially in hazardous locations.
Today, almost two thirds of all employees in hazardous locations use pen and paper to track vital manufacturing steps. 50 percent are still using spreadsheets. This makes tracking “work in progress” highly inefficient and susceptible to human error.
For more than four decades, that is what we real-ly care about. As a world market leader in explosion protection we develop hardware and software solu-tions for mobile workers in hazardous areas in order to enhance our customer’s efficiency as well as the safety of their facilities and employees. For this pur-pose we make use of strong partnerships with pro-cess and infrastructure specialists.
Our range of products for hazardous locations in-cludes hand scanners, mobile computers, tablet PCs, camera systems and smartphones. The sup-port of both Windows and Android operating sys-
While plant floor managers can use data, stored in spread-sheets, to identify areas for improvement, it is a time con-suming, manual process. Providing plant floor employees with mobile hand held devices, local terminals and a future-proof infrastructure allows them to scan and collect WIP information in real-time. Relevant data becomes more accessible and helps managers make faster decisions.
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tems on mobile devices guarantees, together with the ergonomic design, an intuitive operation. Addi-tionally we offer professional carry systems that en-able mobile workers to have hands-free, yet fast ac-cess to their equipment.
Our product solutions are certifi ed for international use and developed specifi cally for the mobile fi eld worker. However, providing innovative devices is just the beginning. Together with global partners we of-fer support and service extensions in order to keep you up to date. Every day is new.
That’s why BARTEC offers a comprehensive, future-proof prod-uct portfolio for the monitoring and optimization of production processes in hazardous locations. With our knowledge and our decades of experience, we push the limits in automation tech-nology in hazardous locations time and again in accordance with international standards and regulations.
Print media – Image brochure
Image brochures are a central element of corporate communications and are set up and designed according to the layout principles.
The brochure’s format edge (title and inside pages) is defined through the logo size that is used. The resulting text area must be maintained. Exceptions are full-bleed images
The design of the inside pages can be freely chosen and implemented within the framework of the layout principles. Font hierarchies and styles (p. 26) must be adhered to.
Image brochures are characterized by thefollowing features:
– focus on storytelling and customer benefits – primarily photographs from the categories
“Customer environment“ and “People” – generous use of images – high proportion of white space
72 Applications BARTEC Brand Book
Impact XIntrinsically Sate Smartphone
12 13
Impact X — Produktdetails
Unprecedented powerful platform
Rugged, waterproof and lightweight
The BARTEC Pixavi Impact X Explosion Proof Smartphone comes with an updated version, including 4G LTE, latest Android version and improved technical specifications. The Impact X has all the functionality you will expect from a regular smartphone. The IECEx and ATEX Zone 1 certification has not compromised the quality and usability. The device is explosion proof and rated for use in hazardous areas.
The Impact X intrinsically safe smartphone is a very powerful product, both on the inside and on the outside. It has the latest processors and software. Rugged, waterproof, lightweight aluminum chassis, as well as ATEX and IECEx Zone 1 certification makes it the most versatile smartphone ever built.
High Performance —
— 4G
Double Capacity —
— Zone 1
Extended Temperatures —
— Rugged / Waterproof
14 15
Impact X — Produktdetails
The BARTEC Pixavi Impact X Explosion Proof Smartphone comes with an updated version, including 4G LTE, latest Android version and improved technical specifications.
The Impact X has all the functionality you will expect from a regular smartphone. The IECEx and ATEX Zone 1 certification has not compromised the quality and usability.
16 17
Unprecedented powerful platform
Rugged, waterproof and lightweight
The BARTEC Pixavi Impact X Explosion Proof Smartphone comes with an updated version, including 4G LTE, latest Android version and improved technical specifications. The Impact X has all the functionality you will expect from a regular smartphone. The IECEx and ATEX Zone 1 certification has not compromised the quality and usability.
The device is explosion proof and rated for use in hazardous areas. The Impact X intrinsically safe smartphone is a very powerful product, both on the inside and on the outside. It has the latest processors and software. Rugged, waterproof, lightweight aluminum chassis, as well as ATEX and IECEx Zone 1 certification makes it the most versatile smartphone ever built.
— Extended Temperatures
— Zone 1
— Rugged / Waterproof
Impact X — Produktdetails
Print media – Product brochure
Product brochures are an important part of sales communications and must correspond to the corporate design. Logo size, format edge and typography must be implemented according to the layout principles.
The focus should lie on clear presentation of the product benefits and a technical, precise design. To place the product in the foreground, features can be explained with icons and product details can be highlighted with “magnifying glasses”.
Product brochures are characterized by the following features:
– focus on conveying the product benefits and application scenarios
– primarily photographs from the categories “Solutions” and “Product”
– share of product images within the layout of up to 50% of the available space
– clear information hierarchies – technical, high-quality overall impression
73 Applications BARTEC Brand Book
Electrical Safety SolutionsProduct Catalogue 2018
12 13Electrical Safety Solutions — ComEx Betätigungsvorsätze Zone 1 und Zone 2
Für die ComEx-Befehls- und Anzeigegeräte steht eine Vielzahl von Varianten und Ausführungen an Betätigungsvorsätzen zur Verfügung. Alle Vorsätze sind aus hochwertigem Thermoplast hergestellt und entsprechen der Schutzart IP 66/IP 67. Nützli-ches Zubehör wie z. B. Schildträger, Bezeichnungsklammern, Metallschutzkragen oder Mutternschlüssel vervollständigt die Vorsätze. Vorsätze für erhöhte Ölbeständigkeit stehen eben-falls zur Verfügung. Die Betätigungs- vorsätze sind schnell und einfach an die ComEx Befehls- und Anzeigegeräte zu montier-en. Die Verwendung in den Zonen 1 und 2 ist bescheinigt.
— Einfache Montage
— Für Zone 1 und Zone 2 bescheinigt
— Hoher IP-Schutzgrad
ComEx Betätigungsvorsätze für Zone 1 und 2
Abbildung Beschreibung Kennziffer
DrucktasteGummimembrane, fünf lose Tastenschilder
P7–XXXXXXXXXXXX
Farben:rot, grün, gelb, weiß, schwarz
DrucktasteGummimembrane, fünf lose Tastenschilder
P8–XXXXXXXXXXXX
Farben:rot, grün, gelb, weiß, schwarz
DrucktasteGummimembrane, fünf lose Tastenschilder
P9–XXXXXXXXXXXX
Farben:rot, grün, gelb, weiß, schwarz
DrucktasteGummimembrane, fünf lose Tastenschilder
P10–XXXXXXXXXXXX
Farben:rot, grün, gelb, weiß, schwarz
DrucktasteGummimembrane, fünf lose Tastenschilder
P11–XXXXXXXXXXXX
Farben:rot, grün, gelb, weiß, schwarz
Bestellangaben
Explosionsschutz
Kennzeichnung ATEX II 2G Ex eb IIC GbII 2D Ex tb IIIC Db
Prüfbescheinigung CML 13 ATEX 3010 U
Kennzeichnung IECEx Ex eb IIC Gb Ex eb IIC Db
Prüfbescheinigung IECEx CML 14.0005 U
Umgebungs- und Betriebstemperatur -55 °C bis +70 °C
Weitere Zulassungen und Prüfbescheinigungen finden Sie unter www.bartec.de
Technische Daten
Lagerungs- und Transporttemperatur -55 °C bis +70 °C
Schutzart min. IP 66
Gewicht siehe Tabelle
Schlagfestigkeit 7 Nm (Leuchtvorsätze 4 Nm)
Werkstoff Gehäuse Thermoplast
Befestigung Einbau in Gehäuse mit Wandstärke 1 mm bis 6 mm (Gewinde M30 x 1,5).Geeignet für Durchgangsbohrungen 30,3+0,3 mm
Com
Ex
Com
Ex
Abbildung Beschreibung Kennziffer
DrucktasteGummimembrane, fünf lose Tastenschilder
P12–XXXXXXXXXXX
Farben:
rot, grün, gelb, weiß, schwarz
DrucktasteGummimembrane, fünf lose Tastenschilder
P13–XXXXXXXXXXXX
Farben:
rot, grün, gelb, weiß, schwarz
DrucktasteGummimembrane, fünf lose Tastenschilder
P14–XXXXXXXXXXXX
Farben:
rot, grün, gelb, weiß, schwarz
DrucktasteGummimembrane, fünf lose Tastenschilder
P15–XXXXXXXXXXXX
Farben:rot, grün, gelb, weiß, schwarz
DrucktasteGummimembrane, fünf lose Tastenschilder
P16–XXXXXXXXXXXX
Farben:
rot, grün, gelb, weiß, schwarz
Bestellangaben
14 Electrical Safety Solutions — ComEx Betätigungsvorsätze Zone 1 und Zone 2
ImpactX
02.
Com
Ex
16 17Electrical Safety Solutions — Impact X
Technische Daten
Lagerungs- und Transporttemperatur -40 °C bis +60 °C
Schutzart Wasserdicht (IP 68)
Gewicht 290 g
Werkstoff Gehäuse: Aus einem Stück Aluminium gefertigtDisplay: 2 mm dickes Gorilla-Glas
Kamera Videoqualität: Full HD Video (1080 p, 30 fps)Bildauflösung: 8 Megapixel-StandbilderBilderfassung: Spezielle KameratasteVideo-Kodierer: H.264/AVCZoom: 4 x
Display/Anzeige Display-Größe: 4,3” Retina-DisplayTouchscreen: Für Handschuhe geeignetAuflösung: 480 x 800 PixelHelligkeit: Auch bei direkter Sonneneinstrahlung gut ablesbares Display
Tastatur Lautstärkeregelung, EIN/AUS, Kamera, Android
Akku Akku: 3000 mAhSprechzeit: 8 StundenVideo-Streaming: 4 Stunden Vollbetrieb
Netzwerkspezifikationen Wi-Fi: 802.11 a/b/g/n (2,4 + 5 GHz)Mobilfunk: 4G/HSPA+ (CDMA erhältlich)Bluetooth: Bluetooth 4.0
Sensoren Ausrichtung: 3-Achsen-GyroskopBeschleunigung: BeschleunigungssensorNavigation: KompassTemperatur: TemperaturfühlerPositionsbestimmung: Global Positioning System (GPS)Druck: Drucksensor
Impact Xfür Zone 1 und 2
Das Impact X ist ein eigensicheres Smartphone. Es ist für den Einsatz in explosionsgefährdeten Bereich ausgelegt. Das robuste, wasserdichte und leichte Aluminiumgehäuse machen es zu einem vielseitigen Smartphone. Weiterhin verfügt es über eine dop-pelte Akkulaufzeit (3000 mpA), kann mit einem Handschuh bedient werden und das Display ist auch bei Sonneinstrahlung ables-bar.
Das Impact X verfügt über FlipScapeTM, einer neuartigen Anwendung welche ermöglicht, dass Videos immer richtig aufgezeichnet werden. Egal wie die Kamera gehalten wird. Denn das Impact X schaltet automatisch auf eine zweite Kamera um, die gegenüber der Standardkamera um 90° versetzt ist. So können Sie mit einer Hand Aufnahmen im Querformat machen und haben die andere Hand frei. Weiterhin ist die Teilpräsenz-App SIPIDO inklusive.
65 mm
150 m
m
Imp
act
X
Imp
act
X
Print media – Product catalog
Product catalogs are of well-structured set-up and clearInformation transfer characterized
Separator pages are used to distinguish chapters from product groups. For this, they differ clearly from content pages.
To enable the reader speedy orientation, chapter tabs can be used within the format edges.
Tables can be set up in different ways to ensure clear infor-mation transfer.
Product catalogs are characterized by the following features:
– focus on information transfer and clear structure – compact layout with a change of denser information
pages and calm separation pages – photographs on the inside of the “Product” category – clear information hierarchies – technical, high-quality overall impression
74 Applications BARTEC Brand Book
Explosionsschutz
Kennzeichnung ATEX Ex II 2G Ex ib op is IIC T4 Gb
Prüfbescheinigung Sira 13ATEX5134X
Kennzeichnung IECEx Ex ib op is IIC T4 Gb
Prüfbescheinigung SIR 13.0047 X
Kennzeichnung CSA Class I. Ex ib IIC T4 Gb
Class I, AEx ib IIC T4 Gb
Prüfbescheinigung CSA fi le: 70009910
Weitere Zulassungen und Prüfbescheinigungen fi nden Sie unter www.bartec.de
Technische Daten
Temperaturbereich
Einsatztemperatur -20 °C bis +45 °C
Lagertemperatur -40 °C bis +60 °C
Größe und Gewicht
Größe 150 mm x 65 mm x 12 mm
Gewicht 290 g (10 oz)
Display/Touchscreen Spezielle Kamerataste
Displaygröße 4,3” Retina-Display
Aufl ösung 480 x 800 Bildpunkte
Helligkeit Auch bei direkter Sonneneinstrahlung gut ablesbares Display
Touchscreen Für Handschuhe geeignet
Glas Gorilla Glas (IP 68)
Tasten Ein/Aus, Lautstärkeregelung, Kamera, Android
Anwendungen Wasserdicht (IP 68)
HD-Videokonferenz SIPIDO
Verwaltungslösung Collaboration Suite
Browser HTML5 mit vollem Funktionsumfang
Dokumentenanzeige PDF- und Offi ce-Dokumente
ERP Kompatibel mit ERP-Systemen
Apps Google Play, Dropbox™, Picasa™, Flickr™
Ergonomie Bilderfassung Flipscape™:
Videoaufnahmen mit einer Hand
Schmutzschutz tiefer liegende Kameras und Display
Touchscreen mit Handschuhen bedienbar, feuchtigkeitsunempfi ndlich
Form handlich durch ergonomisches Design
Fallschutz Handschlaufe für ergonomische Bedienung
Bestallangaben
Impact X für Europa Impact X für USA Impact X für Australien Impact X für Großbritannien
17-S123-111211110000 17-S123-111211120000 17-S123-111211130000 17-S123-111211140000
Technische Änderungen vorbehalten
Video- & Bildfunktionen
Videoqualität Full HD Video (1080p, 30 fps)
Bildaufl ösung 8 Megapixel-Standbilder
Bilderfassung Spezielle Kamerataste
Video-Kodierer H.264/AVC
Zoom 4 x
Speicher 32 GB
Audiofunktionen
Mikrofon Digitales omnidirektionales Mikrofon
Audio Vollduplex-Audiokommunikation
Videoaufzeichnung Stereo-Mikrofone auf der Rückseite
Headset Unterstützung von Freihandbetrieb
Drahtlos-Headset Unterstützung für Bluetooth-Audio-Headset
Freihandbetrieb Mikrofon und Lautsprecher integriert
Audio-Kodierer Echokompensation
Klangqualität Collaboration Suite
Audio-Ausgang 3,5 mm Standard-Anschluss
Sensoren
Ausrichtung 3-Achsen-Gyroskop
Positionsbestimmung Global Positioning System (GPS)
Beschleunigung Beschleunigungssensor
Navigation Kompass
Temperatur Fühler
Druck Sensor
Stromversorgung
Akku 3000 mAh
Sprechzeit 8 Std.
Video-Aufzeichnung 4 Std. Vollbetrieb
Netzwerkfunktionen
WLAN 802.11 a/b/g/n (2,4 GHz & 5 GHz)
Mobilfunk 4G/HSPA+ (CDMA erhältlich)
Bluetooth Bluetooth 4.0
Videokonferenz Skype, SIP, H.323
Streaming ISMA, RTSP, HTML5, WebRTC
Netzwerk Firewall Traversal-Technologie STUN-Server-Unterstützung
Bandbreite Dynamische Bandbreitensteuerung
QoS Diffserv, IP Precedence (QoS)
Betriebssystem
Android 5.1.1 Lollipop
Im Lieferumfang enthalten:
Ein Ladgerät (USB), USB-Kable, Bedienungsanleitung (Kurzversion), 1 Jahr Garantie auf die Hardware, Software-Updates (Verfügbar über Collaboration Suite)
und Produktverpackung mit speziell geformten Schaumstoffeinsätzen.
BARTEC GmbHMax-Eyth-Str. 16
97980 Bad Mergentheim
Tel.: +49 7931 597 0
Fax: +49 7931 597 119
Mail: info@bartec.de
Web: www.bartec.de
Impact XIntrinsically Safe Smartphone
Das Impact X ist ein eigensicheres Smartphone. Es ist für den Einsatz in explosionsgefährdeten Bereich ausgelegt.
Das robuste, wasserdichte und leichte Aluminiumgehäuse machen es zu einem vielseitigen Smartphone. Weiterhin verfügt es über eine doppelte Akkulaufzeit (3000 mpA), kann mit einem Handschuh bedient werden und das Display ist auch bei Sonneinstrahlung ablesbar. Das Impact X verfügt über FlipScape™, einer neuartigen Anwendung welche ermög-licht, dass Videos immer richtig aufgezeichnet werden. Egal wie die Kamera gehalten wird. Denn das Impact X schaltet automatisch auf eine zweite Kamera um, die gegenüber der Standardkamera um 90° versetzt ist.
So können Sie mit einer Hand Aufnahmen im Querformat machen und haben die andere Hand frei. Weiterhin ist die Teilpräsenz-App SIPIDO inklusive. Diese ermöglicht es dem Benutzer Live-HD-Videos überall hin streamen zu können. Auf diese Weise ist es möglich, die Benutzer im Feld in Videokonferenzen einzubinden. Das Impact X läuft über Android OS. Android ist das heute führende Betriebssystem für Mobilgeräte. Android gewährleistet Zugriff auf verschiedenste Medien mit intuitiver Bedienerführung. Das Betriebssystem ist schnell, allgemein bekannt und individuell anpassbar. Updates auf neue Versionen sind problemlos.
– HD-Videostreaming – Highend-Bildfunktionen – Mit Handschuhen bedienbar – Doppelte Akkukapazität – ATEX und IECEx – Robustes Design, IP 68 – Android 5.1.1 Lollipop
Print media – Product data sheet
At best a product data sheet consists of a front and a back page in A4 format. The product data sheet must – as any print medium – comply with the layout principles.
The front page of the data sheet includes the following elements:
– company logo – headline with the product name – subheading with the product description – product image – product description – bulleted list of product features – Ex symbol (optional)
The back page includes all important information:
– company logo (optional) – information concerning explosion protection – technical data – scope of supply – ordering information – footer with contact data
Front page Back page
04.3
Digital mediaFlexible and clear along all channels
76 Applications BARTEC Brand Book
Digital media – Website
To ensure high recognition on the web, we use the brand typeface in all our own digital media.
Furthermore, it is our goal – as in print media – to create an open and inviting design that works with a lot of white space.
The contents of digital media should be clearly visible to the user. This is achieved by using the following elements:
– various backgrounds – clear hierarchy in the typography – comprehensible content structures – high functionality
The functionality determines the design. The interface should be designed according to the credo of user-friendliness and enable the user to capture information fast.
77 Applications BARTEC Brand Book
Digital media – Social media
It is important in all social media channels to ensure a uniform appearance. The following points are to be observed:
1. Profile picture: The profile picture consists of the centrally placed key visual in orange on a background in white or Light Gray.
2. Cover image: The cover image should be an exciting photo that awakes interest. It is important that the imagery style is adhered to. Text elements on the cover image should be avoided if it doesn’t concern a campaign motif.
3. Designation/name: All channels should follow consistent designation. The name of the channel should always incorporate BARTEC (written in capitals).
4. Posts: Individual posts should also follow the imagery style when using pictures. The use of text on photo-graphs should be avoided. The core message is always communicated through the text area of a post within the respective channel.
1
3 2
4
78 Applications BARTEC Brand Book
Digital media – Social media examples
79 Applications BARTEC Brand Book
Digital media – App icon
To ensure quick discovery, an app icon should always be as simple as possible. Basically, the icon should always have an orange background and be surrounded with white or dark orange.
Preferably, the key visual is used. The company’s name is an integral part of the application’s name. BARTEC is always written in capitals.
04.4
Further applicationsOne appearance both spatially and on products
81 Applications BARTEC Brand Book
Additional applications – Exhibition
Also in the design of exhibition booths, the basic elements are used while taking the corresponding rules into account. The following is to be observed: 1. Overall impression: The exhibition booth should convey
an open, technical and professional impression. A good balance between near and distant effect is important to create attention and clarity.
2. Logo: The logo is placed at a clearly visible position at a height that ensures a good distant effect. The position is oriented to the outer edges of a wall element. The logo can be implemented as a three-dimensional object, e.g., made of orange acrylic with backlighting.
3. Color scheme: The color scheme follows the general color ratio. The most important building components should be white or Light Gray. Floor and single building elements can be designed in the shades of gray found in the brand color pallet. The brand color Orange is used to set accents.
4. Communication: Further communication at the booth should be as clear and concise as possible. A strong, well-visible core statement should stand in the foreground. Information texts must always be clearly structured and legible.
Look and feel
05
An overall picture in all types of media
83 Look and feel BARTEC Brand Book
Look and feel – Print
84 Look and feel BARTEC Brand Book
Look and feel – Print
85 Look and feel BARTEC Brand Book
Look and feel – Print
86 Look and feel BARTEC Brand Book
Look and feel – Exhibition
87 Look and feel BARTEC Brand Book
Look and feel – Billboard
88 Look and feel BARTEC Brand Book
Look and feel – Digital media
89 Look and feel BARTEC Brand Book
Look and feel – Flags
BARTEC Top Holding GmbH Max-Eyth-Straße 16 97980 Bad Mergentheim Germany
T +49 7931 597 0 info@bartec.de www.bartec.de
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