brand ad d safety fraud garde ns...jan 09, 2007 · higher [ad rates]. it was the fifth quarter in...
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AD
FRAUD
HEADE
R
BIDDIN
G
BRAND
SAFETY
WALLE
D
GARDE
NS
VIEWABILI
TY
“From a fraud perspective Australia has the lowest of the
markets that we currently measure,” he explained. “But I
don't think that means organisations are being very
proactive in blocking it, as much as because fraudsters
are targeting other markets that have higher scale and
higher [ad rates].
It was the fifth quarter in a row that fraud decreased both
for inventory bought programmatically or direct from
publishers, though the latter still has much lower rates of
ad fraud,
10%
8%
6%
4%
2%
0%
Australian brands duped by
fraudsters driving global piracy
AD
FRAUD
HEADE
R
BIDDIN
G
BRAND
SAFETY
WALLE
D
GARDE
NS
VIEWABILI
TY
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