boutique grocery store case study
Post on 02-Jul-2015
67 Views
Preview:
TRANSCRIPT
Boutique Grocery Store___________________ Background An award-winning grocery store with multiple locations throughout the region is one of the area's leading progressive
and independent grocers. Their focus is to deliver unique products of the highest quality. Everything in the stores reflects
their passion for food; from knowledgeable specialists in each
department; to appetizing recipes in their culinary kiosks. Management needed a more effective means of learning their
customers’ needs with the goal to identify and quickly respond to trends and preferences. (Ex; buy gluten free, organic etc.)
Additionally, management needed a more effective means to: 1. Become more effective with their in-store, same-visit
specials and promotions. 2. Increase the number of customers joining their mailing list
3. Improve customer interaction, satisfaction and shopping convenience
The Results As a result of using SYE solutions, management has been able to:
1) Increase feedback resolution and customer interaction; with 90% of comments being received during
the in-store visit and same day, which allows quick response to customer issues
2) Identify the top 10 products that customers could not find in store
4) Increase the number of customers signing up for their mailing list by 54%
5) Decrease the number of negative public comments on online review sites by over 60%
The Share Your Experience Solution- What We Did The Share Your Experience (SYE) solution helped all locations start capturing data and helped management understand and respond to their customers’ needs. Via strategically placed in-store signs, customers were
encouraged to leave detailed written feedback using the SYE digital comment card, using their smartphone. All responses are received instantly during the store visit. Customers also have the option to sign up quickly and easily
to be on the mailing list, with the incentive of receiving an instant redeemable coupon for joining.
Using the SYE digital coupon, customers gained access to in-store coupons on promotions or specialty items. The
coupon can be saved on the customer’s smartphone and redeemed in-store. Ads can also be placed in newspapers and supplements, giving the option to customers to either cut the coupon or to simply save them on their
smartphone to be redeemed at any location.
In addition, management was able to review company reputation and customer sentiment across social media
platforms such as Twitter, and analyze, in real-time, twitter and social media comments about their store, products, industry and brands, via the Loyal Channel Social Sentiment Dashboard.
To deploy a free trial solution in your grocery store to improve your customer service and sentiment, contact us at:
experience@interstack.com or +1 (206) 826 2216 www.sye.me - Customer Experience Management Solutions
90%
90% of comments are received during the in-store visit and same day
top related