bossdev branded flash games webinar

Twitter Back Channel : #BDgaming

Branded Flash Games : Intro

Now Speaking : Cosmin Ghiuaru

ONLINE GAMING

Start Up

Now Any Business Can Play

Enterprise

Flash Branded Games

Boutique

Branded Flash Games :

Credits Now Speaking : Cosmin Ghiuaru

CAST AND CREDITS

COSMIN GHIUARU |

GRANT KRAVITZ |

MICHAEL DRAGICH |

Interactive Solutions Architectaka “Speedy”

Business Development Directoraka “Clyde”

Rich Media Solutions Architectaka “Shadow”

Press StartBFG : Now Speaking : Grant Kravitz

INSERT COIN AND PRESS START

Who is BOSSdev

Our Experience

Where We Play

Branded Flash Games

What is ROI?

Press StartBFG : Now Speaking : Grant Kravitz

WHERE IN THE WORLD IS BOSSDEV

Press StartBFG : Now Speaking : Grant Kravitz

WHAT IS A“BRANDED FLASH

GAME”?

Who Are The Players?BFG : Now Speaking : Grant Kravitz

What is ROI?

Branded Flash Games

WHO ARE THEPLAYERS?

Who Are The Players?BFG : Now Speaking : Grant Kravitz

WHAT IS A“CASUAL GAMER”?

Who Are The Players?BFG : Now Speaking : Grant Kravitz

13%

18%

27%

25%

17%

Ages18-24 25-34 35-44 45-55 over 55

NOT JUST FOR KIDS

Source: Ad Age ,Casual Games Info and Stats, March 26, 2008

Who Are The Players?BFG : Now Speaking : Grant Kravitz

FUN FOR A GIRL OR A BOY

What is ROI?Male48%

Fe-male52%

Who Are The Players?BFG : Now Speaking : Grant Kravitz

FemaleMale

0%

25%

50%

75%

100%

NoYes

58%67%

SHALL WE PLAY A GAME?Do You Share Games With Friends or Challenge Them to Beat Your

Score?

Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc

Who Are The Players?BFG : Now Speaking : Grant Kravitz

GirlsBoys

0%

25%

50%

75%

100%

NoYes

95% 91%

A+ FUNDo Games Help Educate Kids?

Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc

Who Are The Players?BFG : Now Speaking : Grant Kravitz

Advergame SweepstakesPromotions Offer

Membership Offer Online Accessto TV Commercials

0

10

20

30

40

50

60

70

80

7365

25

53

Tota

l Sur

veye

dKID TESTED, NUMBERS APPROVED

How the Top 85 Food Brands Market to the Online Youth Demographic

Source: Advertising Education Foundation, Food Giants Expand Child-Targeted Advergame Marketing, AdAge.com. July 19, 2006

Branded Flash Games

THE NEWARCADES

The New ArcadesBFG : Now Speaking : Michael Dragich

RICH MEDIA BANNER ADS

Leverages Existing

Games

Reach Varied Audience

Increase Web Traffic

Engage More Users

Relevant Quick Stats

The New ArcadesBFG : Now Speaking : Michael Dragich

CASUAL GAME PORTALS

In Game Ads

Share

Game Health

Game Popularity

The New ArcadesBFG : Now Speaking : Michael Dragich

SOCIAL MEDIA NETWORKS

Leverage Facebook

Platform

In-Widget Game Play

Build Recurring Users

Desktop Distribution

Relevant Quick Stats

The New ArcadesBFG : Now Speaking : Michael Dragich

MOBILE DEVICES

Mobile Link

Mobile Point

Relevant Quick Stats

Games are Going

Mobile

Branded Flash Games

TOKENS ORQUARTERS?

Tokens or Quarters?

BFG : Now Speaking : Grant Kravitz

2004 2009$0

$50,000,000

$100,000,000

$150,000,000

$200,000,000

$250,000,000

$300,000,000

$350,000,000

Branded Flash Game Expected Revenue

Source: Yankee Group

Tokens or Quarters?

BFG : Now Speaking : Grant Kravitz

Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc

PLAY IT AGAIN, FLASH

More Than 5 4 - 5

Times 2-3 Times 1

Time

0%

25%

50%

75%

MaleFemale

Number of times particular games are played

Tokens or Quarters?

BFG : Now Speaking : Grant Kravitz

YesNo

Not Certain

0%

25%

50%

75%

100%

Female

Male

SIMON SAYS SMILEDo you have a positive opinion of companies that sponsor free games?

Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc

Tokens or Quarters?

BFG : Now Speaking : Grant Kravitz

YesNo

Not Certain

0%

25%

50%

75%

Female

Male

MORE BUCK FOR YOUR CLICKWould you purchase a product from a sponsor of a free game?

Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc

Choose Your Skill LevelBFG : Now Speaking : Michael Dragich

CHOOSE YOURSKILL LEVEL

Choose Your Skill LevelBFG : Now Speaking : Michael Dragich

LICENSEDOFF THE SHELF

Popular Game Engine

Off the Shelf

Choose Your Skill LevelBFG : Now Speaking : Michael Dragich

BRANDEDFLASH GAMES

BOSSdev Original Branded Flash Game

Choose Your Skill LevelBFG : Now Speaking : Michael Dragich

CUSTOMFLASH GAMES

Example Game EngineCustomized

Social Widget

Branded Flash Games

KEEPING SCOREDISTRIBUTION, TRACKING,

& ANALYTICS, OH MY

Keeping ScoreBFG : Now Speaking : Michael Dragich

DISTRIBUTION CHANNELS :

TRACKING & ANALYTICS :

TRACKING AND ANALYTICSIt’s Tuesday 12:14pm, do you know where your Flash game is, and who’s playing it?

Branded Flash Games

POWER UPLINKS & RESOURCES

Power UpBFG : Now Speaking : Michael Dragich

DISTRIBUTION CHANNELS :• ClearSpring –

http://budurl.com/clearspring • Gigya – http://budurl.com/gigya • Facebook – http://budurl.com/FBads

SOCIAL GAME PORTALS :• Kongregate –

http://budurl.com/kongregate • MyGames –

http://budurl.com/mygamesto • Addicting Games –

http://budurl.com/addictgames • MiniClip – http://budurl.com/miniclips

TRACKING & ANALYTICS :• Google Analytics• Mochibot –

http://budurl.com/mochibot

OPT IN :

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• Source for this presentation• Audio archive of this webinar• Information from BOSSdev on

how Branded Flash Games can specifically help you and your company

STATISTICS CITED HERE :• Source in context on each slide

LINKS AND RESOURCES

Bonus RoundBranded Flash Games :

BONUS ROUND

QUESTIONS & ANSWERS

THANK YOUTwitter - #BDgaming

Cosmin Ghiurau + cghiurau@bossdev.com + www.Twitter.com/cosguruGrant Kravitz + gkravitz@bossdve.com + www.Twitter.com/gkravitz

Michael Dragich + mdragich@bossdev.com + www.Twitter.com/dragich

Follow BOSSdev + www.twitter.com/BOSSdev

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