born again
Post on 22-Feb-2016
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Born Again
Moses LyeVice President, XINMSN
Interactive MediaMediaCorp
moseslye@mediacorp.com.sg
changing viewer habits
transform
NOTE: Based on Unique User figures from comScore
#1 portal in 7 months
Jul-2
009
Aug-20
09
Sep-20
09
Oct-20
09
Nov-20
09
Dec-20
09
Jan-2
010
Feb-20
10
Mar-20
10
Apr-20
10
May-20
10
Jun-2
010
Jul-2
010
Aug
-2010
Sep
-2010
Oct-10
Nov
-2010
0
500
1,000
1,500
2,000
2,500
InSing
1.9 million unique visitors
going mobile
2005
• P.S I Luv U - mobisodes• Asia’s First 3G Chinese Drama
featuring popular regional and local artistes
• Marketed by M1
• Nominated for MIPCOM 2005, Mobile TV awards – Cannes, France.
Music
News
Fashion
2011
reaching the young
xinmsn reaches a younger audiencealmost 50% of users are 15-34 yrs
Persons – Age Xinmsn * Total Internet
15 – 24 26.3 20.4
25 – 34 22.4 24.5
35 – 44 23.9 27.2
45 – 54 18.5 19.1
55+ 8.7 8.9
Xinmsn * Total Internet
46.7
53.3
48.8
51.2
Thank You
Moses LyeVice President, XINMSN
Interactive MediaMediaCorp
moseslye@mediacorp.com.sg
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