bordbia

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Cost-effective online marketing

Fiachra Ó Marcaigh,Director, AMAS

Bord Bia horticulture workshop

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Team skills

• Digital strategy

• Research

• Usability, accessibility

• Project management

• Online consultant for 10 years

• Co-founder The Sunday Business Post

• Non-Executive Director, Business in

the Community,

Aileen O’TooleManaging Director

• Online consultant for 10+ years

• Ex-Assistant Editor (systems), The Irish

Times

• User Experience Group, IIA

Team skills

• Content

• Online technologies

• Online marketing

• Training

Fiachra Ó MarcaighDirector

People

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AMAS services

Designed to assist clients to:

• Plan • Evaluate• Manage • Market their online channels

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AMAS research and insights AMAS blog

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@AMASinternet

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Internet use

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Internet use

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eCommerce

Source: Eurostat, 2010, respondents asked if they have bought or ordered goods or services for their own use over the past 12 months

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Social features on eCommerce sites

Source: AMAS review of 100 websites, May 2011. Each site was evaluated on ten criteria.

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Social media

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Web 1.0 – online brochure

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Web 2.0 - digital portfolio

Social networks

Content sharing

Syndication

Your website(s)

Email newsletters

Social bookmarks

BlogsUser-generated content

Search engine profile

Multiple channels to build brands, transact business and manage

reputations

Mobile

Extranet

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Why the internet?

Audiences• Many are online

Cost• Internet is the lowest cost channel

Customer service• Customers can “self serve”

Engagement• Communications and interactions

Results• Everything can be measured

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Going global

Companies which are using the internet to take on international markets

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Web a key way to generate business

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Know your audiences

• Who are your primary audience?

• Who are your secondary audiences?

• What are the specific goals of each audience?

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Web project elements

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The tools, many free

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Write for the Web

• Conclusion first• Then supporting

material• Finally – background

Write to be read

• Help people to scan• Break content into chunks• Label and signpost

Write to be found• Search engines are vital

Conclusion

Supporting information

Background

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Plan, plan, plan...

• How does Internet support your business strategy?

• How can your site deliver leads, raise awareness and create tangible value?

• What else do you need in your digital portfolio?

• Who minds your business online?

But remember....

Not every company needs to have a blog and be on Twitter

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AMAS: what we doAMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies.

We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet.

Services:• Strategy• Research• User experience• Content• Training• Marketing• Project management

Contact Fiachra Ó Marcaigh on +353 1 6610499 or info@amas.ie

Follow us:For digital research and insights, follow AMAS on Twitter@AMASinternet