bootstrapping the stratups

Motivation …

Thanks

Rashmi Sinha[CEO and Co-founder, Slideshare]

Kenney Jacob[CTO and Co-founder, MobME]

David Preston[Reader In Information Management, UEL]

Knowledge Dock [Enterprise development service, UEL]

Parag Shah[CEO, Art-Switch, UK]

Do you really want to start ? Are you sure ?

4%

Who am I?

What are my skills ?

Am I a risk taker ?

Do I have the Domain Knowledge?

Can I manage a Team ?

What's my buffer Time?

7%

Solve ONE problem completely

12.5%

Startups need speed?

Small And Flexible

Quickly change direction

Reduce Time To Market

15%

Agile Development

Best Development method for a startup to withstand.

Worry About Scaling Later.

Proceed with what you have in hand now.

19%

Thinking perception

A great way to build software is to start out by solving your own problems.

You'll be the target audience and you'll know what's important and what's not.

The key here is, understanding that you're not alone.

If you're having a problem, it's likely that many

others are in the same boat.

24%

What to Build ?

Conventional wisdom says that to beat your competitors you need to one-up them.

If they have four features, you need five.

Start with less features.

“Do less than your competitors to beat them” (Getting real, 37 Signals)

Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of oneupping, try one-downing.

Instead of outdoing, try underdoing

[Source: http://gettingreal.37signals.com/ch02_Build_Less.php ]

28%

Features Launch Anatomy

"We Don't Want a Thousand Features”(Steve Jobs- Founder, Apple )

Remember Twitter Story(it has 752 % growth in last year)

[Source: www.theweek.com]

Build something you can manage(easy to make profit, harder to maintain)

Ask people what they don’t want

35%

Execution is the Key

39%

Idea Mapping

Share your Idea, Discuss the pros and Cons.

Fine Tune it.

Two heads are better than one.

48%

Tools: Mindmeister

58 %

Tools: Visual-Mapping

60 %

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

61 %

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

You can promote yourself as a means of promoting your company.

By this you can create trust, reputation and thought leadership.

[Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ]

62 %

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

You need not to go Silicon Valley toparticipate a meeting. You can

participate locally within the startup community and thus you can buildgoodwill among the local peers.

[Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ]

64%

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

Blog is an effective way to build BUZZ

Company blog represents the voiceof the company. You can include

your stories, success path, workingstyle, playground via official blog.

[Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ]

67%

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

Startups can use video quite easily to get viral attention. If youadd some humor, it works well .

[Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ]

68%

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

There are certain website whereyou can submit your startup information for getting better visibility. Some of them are

☻Techcrunch.com☻ Mashable.com

[Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ]

70%

Startup listing websites

70%

Startup listing websites (continue)

71%

Collaboration Tools

Base camp

75%

•Goals and Profit

•Product Sales / Advertisement

•Sub company

Fix Revenue Model

80%

Need Advisors !!!

Find Good Mentors

Join Local Entrepreneurship Clubs

Dius.gov.uk

[www.ipo.gov.uk]

85%

Investors

It’s a Different Game Altogether.Beyond the Scope of This Presentation

BUT

90%

Incubators[Business incubators are programs designed to accelerate

the successful development of entrepreneurial companies through an array of business support resources and services – Wikipedia]

97%

NO Conclusion

to be continued …

100%

“The woods are lovely, dark and deep. But I have promises to keep, and miles to go before I sleep”

– Robert Frost

Questions &

Clarifications